{"id":51138,"date":"2026-09-19T04:17:45","date_gmt":"2026-09-19T04:17:45","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=51138"},"modified":"2026-09-19T04:17:59","modified_gmt":"2026-09-19T04:17:59","slug":"mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign\/","title":{"rendered":"Mack Hollins Stars In Vivobarefoot\u2019s New \u2018Weird More\u2019 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">NFL wide receiver Mack Hollins stars in the Autumn\/Winter 2026 global campaign for minimalist shoe company Vivobarefoot. Titled \u201cWeird More,\u201d the campaign challenges traditional heavy-cushioned sneakers and urges athletes to reclaim natural foot movement.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vivobarefoot Turns \u201cWeird\u201d Into a Badge of Pride | Mack Hollins\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Apa9ahhVW7E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The centerpiece film shows a pair of Primus Trail Knit shoes exploring a lush wilderness. Handcrafted woodland puppets, including a groundhog, a mushroom, and an eagle created by Isle of Dogs model maker Claudia Brugnaletti, question modern footwear before revealing Hollins among the trees. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Famous for walking barefoot into stadiums and training outdoors without shoes, Hollins reminds viewers that letting your feet function naturally is biology, not weirdness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the field, Hollins won Super Bowl LII with the Philadelphia Eagles, caught five touchdowns for the Buffalo Bills in 2024, and signed a two-year contract with the New England Patriots in March 2025. Off the field, he advocates for community inclusion as a Global Ambassador for the Special Olympics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign deepens a relationship that began in January 2026, when Hollins initially signed with Vivobarefoot to lead foot health and barefoot education initiatives. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Vivobarefoot, the launch continues a steady push into mainstream performance, following endorsement deals with soccer star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/andre-schu%cc%88rrle\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Andr\u00e9 Sch\u00fcrrle<\/a> in April 2025 and athletic trainer <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/shea-pierre\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shea Pierre<\/a> in November 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This creative direction mirrors a broader 2026 shift across athletic footwear, where brands prioritize authentic daily routines over standard stadium gear. Earlier this month, <a href=\"https:\/\/bookingagentinfo.com\/news\/cooper-kupp-maddy-westbeld-and-oscar-bobb-named-new-global-ambassadors-for-brooks-running\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brooks Running signed Cooper Kupp, Maddy Westbeld, and Oscar Bobb<\/a> to spotlight everyday conditioning. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That same crossover strategy recently led <a href=\"https:\/\/bookingagentinfo.com\/news\/ayo-edebiri-named-new-balance-brand-ambassador\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Balance to sign Ayo Edebiri<\/a> to connect heritage sneakers with lifestyle culture, while <a href=\"https:\/\/bookingagentinfo.com\/news\/solange-knowles-stars-in-new-nike-jacquemus-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nike partnered with Solange Knowles<\/a> to merge sport heritage with high fashion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vivobarefoot\u2019s \u201cWeird More\u201d campaign signals a major shift in athletic marketing: brands are no longer forcing athletes into generic performance molds. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, they are building campaigns around the personal quirks and habits players already practice off the gridiron. Mack Hollins has spent years defending his decision to walk barefoot into stadiums and train without socks or standard sneakers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By turning that exact trait into the centerpiece of a global campaign, Vivobarefoot flips traditional marketing on its head, framing thick-soled cushioning as the unnatural choice. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For sportswear companies, this strategy proves that authentic lifestyle alignment drives far more engagement than standard locker-room endorsements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can challenger brands like Vivobarefoot pull market share away from traditional footwear giants by highlighting foot biomechanics over heavy foam cushioning? Does an athlete\u2019s genuine personal eccentricity make an endorsement deal more believable to everyday consumers?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NFL wide receiver Mack Hollins stars in the Autumn\/Winter 2026 global campaign for minimalist shoe company Vivobarefoot. Titled \u201cWeird More,\u201d the campaign challenges traditional heavy-cushioned sneakers and urges athletes to reclaim natural foot movement. The centerpiece film shows a pair of Primus Trail Knit shoes exploring a lush wilderness. Handcrafted woodland puppets, including a groundhog, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,19,15],"tags":[],"class_list":["post-51138","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-football","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mack Hollins Stars In Vivobarefoot\u2019s New \u2018Weird More\u2019 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mack Hollins Stars In Vivobarefoot\u2019s New \u2018Weird More\u2019 Campaign\" \/>\n<meta property=\"og:description\" content=\"NFL wide receiver Mack Hollins stars in the Autumn\/Winter 2026 global campaign for minimalist shoe company Vivobarefoot. Titled \u201cWeird More,\u201d the campaign challenges traditional heavy-cushioned sneakers and urges athletes to reclaim natural foot movement. The centerpiece film shows a pair of Primus Trail Knit shoes exploring a lush wilderness. Handcrafted woodland puppets, including a groundhog, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-19T04:17:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-19T04:17:59+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mack Hollins Stars In Vivobarefoot\u2019s New \u2018Weird More\u2019 Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Mack Hollins Stars In Vivobarefoot\u2019s New \u2018Weird More\u2019 Campaign","og_description":"NFL wide receiver Mack Hollins stars in the Autumn\/Winter 2026 global campaign for minimalist shoe company Vivobarefoot. Titled \u201cWeird More,\u201d the campaign challenges traditional heavy-cushioned sneakers and urges athletes to reclaim natural foot movement. The centerpiece film shows a pair of Primus Trail Knit shoes exploring a lush wilderness. Handcrafted woodland puppets, including a groundhog, [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-09-19T04:17:45+00:00","article_modified_time":"2026-09-19T04:17:59+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Mack Hollins Stars In Vivobarefoot\u2019s New \u2018Weird More\u2019 Campaign","datePublished":"2026-09-19T04:17:45+00:00","dateModified":"2026-09-19T04:17:59+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign\/"},"wordCount":431,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Football","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign\/","name":"Mack Hollins Stars In Vivobarefoot\u2019s New \u2018Weird More\u2019 Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-09-19T04:17:45+00:00","dateModified":"2026-09-19T04:17:59+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/mack-hollins-stars-in-vivobarefoots-new-weird-more-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Mack Hollins Stars In Vivobarefoot\u2019s New \u2018Weird More\u2019 Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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