{"id":51109,"date":"2026-09-18T17:30:18","date_gmt":"2026-09-18T17:30:18","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=51109"},"modified":"2026-09-29T08:52:32","modified_gmt":"2026-09-29T08:52:32","slug":"drake-maye-and-ann-michael-maye-team-up-with-amica-for-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-team-up-with-amica-for-new-campaign\/","title":{"rendered":"Drake Maye And Ann Michael Maye Team Up With Amica For New Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lincoln, Rhode Island-based Amica Mutual Insurance has partnered with New England Patriots quarterback Drake Maye and his wife, lifestyle content creator Ann Michael Maye. The national ad campaign centers on navigating life&#8217;s unexpected domestic moments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The commercial follows the Mayes as they adjust to New England life after relocating from North Carolina. Using their home&#8217;s front door as a symbolic stage, the couple encounters unexpected surprises, ranging from fallen tree limbs to sudden plumbing leaks. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facing each challenge with humor and teamwork, the ad reinforces Amica&#8217;s core message: &#8220;whatever comes through the door, with Amica, you&#8217;re ready.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Amica: The Mayes | Doors\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/q-fabLbbWGo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This deal marks the couple&#8217;s first partnership with Amica. The mutual insurer is familiar with New England sports stars, having previously <a href=\"https:\/\/bookingagentinfo.com\/news\/jayson-tatum-stars-in-back-to-zero-campaign-for-amica\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered with Boston Celtics forward Jayson Tatum for his 2026 &#8220;Back to Zero&#8221; comeback campaign<\/a> and &#8220;Protect Your Legacy&#8221; platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign arrives during a high-profile period for the couple, who married on June 22, 2025. On the field, Drake guided the Patriots to a 14\u20133 regular season and an appearance in Super Bowl LX in February 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Off the field, Ann Michael built a dedicated digital following through her viral 2025 &#8220;Bakemas&#8221; series on TikTok, which led to her NBC10 Boston show Beyond Bakemas and a partnership with JetBlue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pair previously starred in commercial spots for CarGurus before expanding their joint portfolio through a <a href=\"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/\" target=\"_blank\" rel=\"noreferrer noopener\">multi-year L.L.Bean partnership<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Individually, Drake maintains endorsements with Gillette, Betterment, and Abercrombie &amp; Fitch, and recently expanded his portfolio when he and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dak-prescott\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dak Prescott<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-dak-prescott-become-investors-and-athlete-owners-in-athletic-brewing-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">became investors and athlete-owners in Athletic Brewing Company<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Ann Michael has established her own independent commercial presence, highlighted recently when she <a href=\"https:\/\/bookingagentinfo.com\/news\/ann-michael-maye-fronts-dawn-and-cascades-new-football-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted Dawn and Cascade&#8217;s new football campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Mayes are pioneering a modern marketing model that treats the athlete and creator spouse as a unified commercial asset. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of relying only on traditional game-day jersey endorsements, Amica blends Drake\u2019s sports profile with Ann Michael\u2019s lifestyle following. This approach grounds the regional insurer in relatable home storytelling rather than athletic perfection. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By focusing on domestic mishaps and shared humor, Amica connects with younger homeowners who respond better to authentic creator content than conventional corporate insurance ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will more regional financial and insurance companies adopt domestic, creator-led storytelling to attract millennial and Gen Z homeowners? Could joint media endorsements become standard practice for high-profile athletes married to digital creators?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lincoln, Rhode Island-based Amica Mutual Insurance has partnered with New England Patriots quarterback Drake Maye and his wife, lifestyle content creator Ann Michael Maye. The national ad campaign centers on navigating life&#8217;s unexpected domestic moments. The commercial follows the Mayes as they adjust to New England life after relocating from North Carolina. Using their home&#8217;s [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22,11,19,15],"tags":[213],"class_list":["post-51109","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-digital","category-endorsements","category-football","category-sports","tag-insurance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drake Maye And Ann Michael Maye Team Up With Amica For New Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-team-up-with-amica-for-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drake Maye And Ann Michael Maye Team Up With Amica For New Campaign\" \/>\n<meta property=\"og:description\" content=\"Lincoln, Rhode Island-based Amica Mutual Insurance has partnered with New England Patriots quarterback Drake Maye and his wife, lifestyle content creator Ann Michael Maye. The national ad campaign centers on navigating life&#8217;s unexpected domestic moments. The commercial follows the Mayes as they adjust to New England life after relocating from North Carolina. 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The national ad campaign centers on navigating life&#8217;s unexpected domestic moments. The commercial follows the Mayes as they adjust to New England life after relocating from North Carolina. 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