{"id":51018,"date":"2026-09-17T12:19:00","date_gmt":"2026-09-17T12:19:00","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=51018"},"modified":"2026-09-17T12:19:09","modified_gmt":"2026-09-17T12:19:09","slug":"laufey-signs-with-interscope-records-verve-records","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-interscope-records-verve-records\/","title":{"rendered":"Laufey Signs With Interscope Records \/ Verve Records"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Two-time Grammy-winning singer-songwriter Laufey has signed an exclusive worldwide recording deal in a joint partnership between Interscope Records and Verve Records, both subsidiaries of Universal Music Group. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement concludes her six-year run as an independent artist and marks the next stage of her career as she records new music.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laufey previously released her catalog through distribution partner AWAL and her imprint, Vingolf Recordings. That setup supported her 2022 debut Everything I Know About Love, her 2023 breakthrough Bewitched, and her August 2025 third studio album, A Matter of Time. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both Bewitched and A Matter of Time earned Grammy Awards for Best Traditional Pop Vocal Album, helping her amass over seven billion combined global streams and more than 25 million social media followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laufey\u2019s existing team will remain in place. Manager Max Gredinger at Foundations Music continues to guide her management strategy, while her live career continues its global push after she recently <a href=\"https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-uta-for-global-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">signed with UTA for global representation<\/a> across all areas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She just wrapped her 70-date A Matter of Time global arena tour before 17,000 fans in Mexico City, following sold-out runs at Madison Square Garden and the Hollywood Bowl. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her recent milestones also include publishing the bestselling children\u2019s book Mei Mei the Bunny, earning an Icelandic Knighthood, and curating the fourth annual &#8220;A Very Laufey Day&#8221; across 75 global cities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The joint venture unites Verve&#8217;s historic jazz prestige, housing classics like Ella Fitzgerald alongside modern stars like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jonathan-batiste\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jon Batiste<\/a>, with Interscope\u2019s pop marketing infrastructure. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interscope has built similar hybrid partnerships for superstar talent, notably when <a href=\"https:\/\/bookingagentinfo.com\/news\/megan-thee-stallion-signs-distribution-partnership-with-interscope-records\/\" target=\"_blank\" rel=\"noreferrer noopener\">Megan Thee Stallion signed a distribution deal<\/a> to secure worldwide scale while preserving creative independence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Led by Interscope Chairman John Janick and Verve President Jamie Krents, the labels will position Laufey&#8217;s orchestral jazz-pop on a broader commercial stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laufey&#8217;s joint agreement with Interscope and Verve underscores a decisive shift in modern record label deals. Rather than signing an unproven act to a restrictive developmental contract, Universal Music Group is acquiring an established, arena-headlining powerhouse with over seven billion streams and two Grammy wins built entirely through independent infrastructure. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partnering with Verve protects her traditional jazz integrity, while Interscope provides the radio promotion, playlisting muscle, and global retail distribution needed to break into Top 40 markets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move demonstrates that acoustic jazz and classical-pop are viable commercial formats capable of competing directly with mainstream pop releases when backed by an engaged, digital-native audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will Interscope&#8217;s commercial radio promotion push Laufey toward contemporary pop production, or will she maintain her acoustic, orchestral arrangements? Does this joint Verve\/Interscope framework establish a new industry model for cross-genre acoustic and classical artists seeking mainstream scale?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two-time Grammy-winning singer-songwriter Laufey has signed an exclusive worldwide recording deal in a joint partnership between Interscope Records and Verve Records, both subsidiaries of Universal Music Group. The agreement concludes her six-year run as an independent artist and marks the next stage of her career as she records new music. Laufey previously released her catalog [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,10],"tags":[],"class_list":["post-51018","post","type-post","status-publish","format-standard","hentry","category-music","category-new-signings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Laufey Signs With Interscope Records \/ Verve Records<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-interscope-records-verve-records\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laufey Signs With Interscope Records \/ Verve Records\" \/>\n<meta property=\"og:description\" content=\"Two-time Grammy-winning singer-songwriter Laufey has signed an exclusive worldwide recording deal in a joint partnership between Interscope Records and Verve Records, both subsidiaries of Universal Music Group. The agreement concludes her six-year run as an independent artist and marks the next stage of her career as she records new music. Laufey previously released her catalog [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-interscope-records-verve-records\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-17T12:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T12:19:09+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Laufey Signs With Interscope Records \/ Verve Records","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-interscope-records-verve-records\/","og_locale":"en_US","og_type":"article","og_title":"Laufey Signs With Interscope Records \/ Verve Records","og_description":"Two-time Grammy-winning singer-songwriter Laufey has signed an exclusive worldwide recording deal in a joint partnership between Interscope Records and Verve Records, both subsidiaries of Universal Music Group. The agreement concludes her six-year run as an independent artist and marks the next stage of her career as she records new music. Laufey previously released her catalog [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-interscope-records-verve-records\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-09-17T12:19:00+00:00","article_modified_time":"2026-09-17T12:19:09+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-interscope-records-verve-records\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-interscope-records-verve-records\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Laufey Signs With Interscope Records \/ Verve Records","datePublished":"2026-09-17T12:19:00+00:00","dateModified":"2026-09-17T12:19:09+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-interscope-records-verve-records\/"},"wordCount":446,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Music","New Signings"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-interscope-records-verve-records\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-interscope-records-verve-records\/","url":"https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-interscope-records-verve-records\/","name":"Laufey Signs With Interscope Records \/ Verve Records","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-09-17T12:19:00+00:00","dateModified":"2026-09-17T12:19:09+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-interscope-records-verve-records\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-interscope-records-verve-records\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/laufey-signs-with-interscope-records-verve-records\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Laufey Signs With Interscope Records \/ Verve Records"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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