{"id":50871,"date":"2026-09-14T20:05:51","date_gmt":"2026-09-14T20:05:51","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=50871"},"modified":"2026-09-14T20:06:05","modified_gmt":"2026-09-14T20:06:05","slug":"troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign\/","title":{"rendered":"Troye Sivan And Redfoo Star In Uber Eats\u2019 New \u201cPhew\u201d Brand Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Uber Eats has launched its newest brand platform, &#8220;Phew,&#8221; across Australia. Developed with creative agency Special and directed by Steve Ayson, the campaign marks the latest chapter in the agency&#8217;s nine-year partnership with the brand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new campaign officially retires the four-year &#8220;Get Almost, Almost Anything&#8221; platform to focus on the emotional relief of on-demand delivery.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Uber Eats Turns Convenience Into a Feeling | \u201cPhew\u201d\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JwPW8OJsSa0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The launch film travels back to 2013 to examine &#8220;Life Before Uber Eats.&#8221; In the ad, a pre-fame Troye Sivan rings up customers behind a painfully slow supermarket checkout register. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moments later, Redfoo, at the height of his LMFAO party-rock era, leads a wild flash mob down the aisles. The scenario highlights the daily friction people faced before ordering dinner and essentials at the touch of a button.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uber Eats has long leveraged unexpected celebrity pairings to drive cultural engagement. The delivery platform previously secured viral reach by <a href=\"https:\/\/bookingagentinfo.com\/news\/the-kid-laroi-becomes-the-man-laroi-in-uber-eats-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">tapping The Kid LAROI for a rare comedic turn<\/a>, building on marquee spots historically fronted by <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kim-kardashian\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kim Kardashian<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kendall-jenner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kendall Jenner<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both stars enter the campaign during peak career moments. Sivan recently headlined major music festivals behind his Grammy-nominated album Something to Give Each Other, <a href=\"https:\/\/bookingagentinfo.com\/news\/hunter-schafer-and-troye-sivan-headline-pradas-fall-winter-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted Prada\u2019s Fall\/Winter 2026 campaign<\/a> alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hunter-schafer\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hunter Schafer<\/a>, and continues to expand his lifestyle brand, Tsu Lange Jor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Redfoo continues to tour international stages with his high-energy DJ sets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uber Eats\u2019 move from &#8220;Get Almost, Almost Anything&#8221; to &#8220;Phew&#8221; signals an important maturity milestone for delivery platforms. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers no longer need convincing about what delivery apps can bring them; they already know. Instead, the marketing battleground has shifted toward emotional resonance and relieving the subtle guilt people feel about paying for everyday convenience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By revisiting 2013, the campaign taps into affectionate pop nostalgia while reminding viewers how irritating simple chores used to be. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Troye Sivan, jumping effortlessly between prestigious high-fashion houses like Prada and lighthearted mass-market comedic ads showcases his commercial flexibility, proving that modern pop icons can embrace broad humor without sacrificing their artistic cool.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why is early-2010s music nostalgia proving so effective at bridging the gap between Gen Z and Millennial audiences? Which past pop-culture eras offer the best comedic contrast for modern tech conveniences?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uber Eats has launched its newest brand platform, &#8220;Phew,&#8221; across Australia. Developed with creative agency Special and directed by Steve Ayson, the campaign marks the latest chapter in the agency&#8217;s nine-year partnership with the brand. The new campaign officially retires the four-year &#8220;Get Almost, Almost Anything&#8221; platform to focus on the emotional relief of on-demand [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17,18],"tags":[196],"class_list":["post-50871","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","category-music","tag-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Troye Sivan And Redfoo Star In Uber Eats\u2019 New \u201cPhew\u201d Brand Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Troye Sivan And Redfoo Star In Uber Eats\u2019 New \u201cPhew\u201d Brand Campaign\" \/>\n<meta property=\"og:description\" content=\"Uber Eats has launched its newest brand platform, &#8220;Phew,&#8221; across Australia. Developed with creative agency Special and directed by Steve Ayson, the campaign marks the latest chapter in the agency&#8217;s nine-year partnership with the brand. The new campaign officially retires the four-year &#8220;Get Almost, Almost Anything&#8221; platform to focus on the emotional relief of on-demand [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-14T20:05:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T20:06:05+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Troye Sivan And Redfoo Star In Uber Eats\u2019 New \u201cPhew\u201d Brand Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Troye Sivan And Redfoo Star In Uber Eats\u2019 New \u201cPhew\u201d Brand Campaign","og_description":"Uber Eats has launched its newest brand platform, &#8220;Phew,&#8221; across Australia. Developed with creative agency Special and directed by Steve Ayson, the campaign marks the latest chapter in the agency&#8217;s nine-year partnership with the brand. The new campaign officially retires the four-year &#8220;Get Almost, Almost Anything&#8221; platform to focus on the emotional relief of on-demand [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-09-14T20:05:51+00:00","article_modified_time":"2026-09-14T20:06:05+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Troye Sivan And Redfoo Star In Uber Eats\u2019 New \u201cPhew\u201d Brand Campaign","datePublished":"2026-09-14T20:05:51+00:00","dateModified":"2026-09-14T20:06:05+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign\/"},"wordCount":380,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Food"],"articleSection":["Campaigns","Endorsement Deals","Film\/TV","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign\/","name":"Troye Sivan And Redfoo Star In Uber Eats\u2019 New \u201cPhew\u201d Brand Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-09-14T20:05:51+00:00","dateModified":"2026-09-14T20:06:05+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/troye-sivan-and-redfoo-star-in-uber-eats-new-phew-brand-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Troye Sivan And Redfoo Star In Uber Eats\u2019 New \u201cPhew\u201d Brand Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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