{"id":50722,"date":"2026-09-12T13:56:23","date_gmt":"2026-09-12T13:56:23","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=50722"},"modified":"2026-09-12T13:56:37","modified_gmt":"2026-09-12T13:56:37","slug":"clay-matthews-stars-in-caesars-sportsbooks-weve-had-some-work-done-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/clay-matthews-stars-in-caesars-sportsbooks-weve-had-some-work-done-campaign\/","title":{"rendered":"Clay Matthews Stars In Caesars Sportsbook\u2019s \u201cWe\u2019ve Had Some Work Done\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Caesars Sportsbook kicked off football season with a humorous national ad campaign titled \u201cWe\u2019ve Had Some Work Done,\u201d starring former NFL linebacker Clay Matthews. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Launched on September 9, 2026, across national television and digital channels, the promotion arrived just ahead of Matthews\u2019 September 10 debut as a Netflix sports analyst covering the NFL&#8217;s special game in Melbourne, Australia.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Caesars Sportsbook | We\u2019ve Had Some Work Done | Clay Matthews\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9h4EE7UGrF0?start=6&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Matthews, a Super Bowl XLV champion and six-time Pro Bowler, appears in the commercial with an exaggerated makeover parodying the viral \u201clooksmaxxing\u201d trend. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creative agency Fellow Kids and production company Hungry Man teamed up with Oscar-nominated special effects studio Legacy Effects to build the look. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Matthews spent four hours in the makeup chair applying custom chin, jaw, and muscle prosthetics, avoiding artificial intelligence or digital filters entirely. The visual transformation serves as a metaphor for the rebuilt Caesars Sportsbook app, which introduces a refreshed interface, Flex Parlays, and Injury Protection tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The commercial marks Matthews&#8217; first endorsement deal with Caesars Sportsbook. His commercial partnerships include household names like Bose and Campbell&#8217;s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caesars Sportsbook has long leaned into celebrity storytelling, having earlier built major brand campaigns around <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/j-b-smoove\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">JB Smoove<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/halle-berry\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Halle Berry<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/vince-vaughn\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vince Vaughn<\/a>, and Pro Football Hall of Famer <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/peyton-manning\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Peyton Manning<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign highlights sports betting\u2019s pivot toward entertainment-led satire over traditional promotions, echoing recent pushes like <a href=\"https:\/\/bookingagentinfo.com\/news\/dennis-haysbert-stars-in-fanatics-sports-casinos-new-fair-play-max-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fanatics Sportsbook\u2019s \u201cFair Play Max\u201d ad<\/a> with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dennis-haysbert\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dennis Haysbert<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/jake-paul-lonzo-ball-and-gelo-ball-join-jeremy-piven-and-adrian-grenier-for-betr-2-0-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Betr\u2019s star-studded 2.0 rollout<\/a> featuring <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jake-paul\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jake Paul<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lonzo-ball\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lonzo Ball<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of running another repetitive commercial filled with flashing odds boosts and generic stadium highlights, Caesars Sportsbook chose a self-aware, meme-native approach. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By turning a standard software update into a joke about cosmetic surgery and online beauty obsessions, the brand created genuine viral buzz before the commercial even officially aired. Clay Matthews proved to be an ideal vessel: an athletic powerhouse willing to poke fun at his own famously chiseled image. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Coupling the campaign&#8217;s drop with Matthews&#8217; live broadcast arrival on Netflix gives both the brand and the athlete strong cultural relevance right as millions of viewers tune back into football.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could this comedic acting turn help Clay Matthews secure more lifestyle and entertainment brand partnerships beyond sports? Will meme-literate satire continue to replace traditional bonus-code commercials as betting apps fight for audience attention?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caesars Sportsbook kicked off football season with a humorous national ad campaign titled \u201cWe\u2019ve Had Some Work Done,\u201d starring former NFL linebacker Clay Matthews. Launched on September 9, 2026, across national television and digital channels, the promotion arrived just ahead of Matthews\u2019 September 10 debut as a Netflix sports analyst covering the NFL&#8217;s special game [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,19,15],"tags":[201],"class_list":["post-50722","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-football","category-sports","tag-gambling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clay Matthews Stars In Caesars Sportsbook\u2019s \u201cWe\u2019ve Had Some Work Done\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/clay-matthews-stars-in-caesars-sportsbooks-weve-had-some-work-done-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clay Matthews Stars In Caesars Sportsbook\u2019s \u201cWe\u2019ve Had Some Work Done\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Caesars Sportsbook kicked off football season with a humorous national ad campaign titled \u201cWe\u2019ve Had Some Work Done,\u201d starring former NFL linebacker Clay Matthews. Launched on September 9, 2026, across national television and digital channels, the promotion arrived just ahead of Matthews\u2019 September 10 debut as a Netflix sports analyst covering the NFL&#8217;s special game [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/clay-matthews-stars-in-caesars-sportsbooks-weve-had-some-work-done-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-12T13:56:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-12T13:56:37+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Clay Matthews Stars In Caesars Sportsbook\u2019s \u201cWe\u2019ve Had Some Work Done\u201d Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/clay-matthews-stars-in-caesars-sportsbooks-weve-had-some-work-done-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Clay Matthews Stars In Caesars Sportsbook\u2019s \u201cWe\u2019ve Had Some Work Done\u201d Campaign","og_description":"Caesars Sportsbook kicked off football season with a humorous national ad campaign titled \u201cWe\u2019ve Had Some Work Done,\u201d starring former NFL linebacker Clay Matthews. Launched on September 9, 2026, across national television and digital channels, the promotion arrived just ahead of Matthews\u2019 September 10 debut as a Netflix sports analyst covering the NFL&#8217;s special game [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/clay-matthews-stars-in-caesars-sportsbooks-weve-had-some-work-done-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-09-12T13:56:23+00:00","article_modified_time":"2026-09-12T13:56:37+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 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