{"id":50524,"date":"2026-09-09T19:54:36","date_gmt":"2026-09-09T19:54:36","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=50524"},"modified":"2026-09-09T19:54:52","modified_gmt":"2026-09-09T19:54:52","slug":"ann-michael-maye-fronts-dawn-and-cascades-new-football-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/ann-michael-maye-fronts-dawn-and-cascades-new-football-campaign\/","title":{"rendered":"Ann Michael Maye Fronts Dawn And Cascade\u2019s New Football Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Procter &amp; Gamble dish brands Dawn and Cascade, the Official Dish Cleanup Partners of the NFL, have partnered with lifestyle creator and baker Ann Michael Maye for the 2026 football season. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Known to fans as the &#8220;First Lady of New England,&#8221; Maye leads the campaign by sharing game-day hosting routines, lucky pregame recipes, and kitchen cleanup tips using Dawn Powerwash and Cascade Platinum Plus. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@annmichaelmaye\/video\/7683108941793987853\" data-video-id=\"7683108941793987853\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@annmichaelmaye\" href=\"https:\/\/www.tiktok.com\/@annmichaelmaye?refer=embed\">@annmichaelmaye<\/a> <p>Honestly? I\u2019m pretty superDISHous about my gameday traditions \ud83c\udfc8So I teamed up to be a Dawn &#038; Cascade partner for a little extra power at the sink. Dawn Powerwash gets my hand-wash items done in half the time, while Cascade Platinum Plus takes care of the rest with no scrubbing or pre-rinsing needed. Clear sink, full stomach, ready for football, and the chance to win two tickets to Super Bowl LXI in LA! Link in bio. <a title=\"cascadeplatinumplus\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cascadeplatinumplus?refer=embed\">#CascadePlatinumPlus<\/a> <a title=\"dawnpowerwash\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dawnpowerwash?refer=embed\">#DawnPowerwash<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Ann Michael Maye\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7683108907757210381?refer=embed\">\u266c original sound &#8211; Ann Michael Maye<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The initiative also launches the Dawn and Cascade Super Bowl LXI Sweepstakes, giving two fans a four-day, three-night trip to Super Bowl LXI in Inglewood, California.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maye has reached several major career milestones over the past year. In December 2025, her viral &#8220;Bakemas&#8221; series on TikTok took off, inspiring her January 2026 NBC10 Boston show Beyond Bakemas and a game-day flight partnership with JetBlue. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In June 2025, she married New England Patriots quarterback <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/drake-maye\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drake Maye<\/a>, who led the Patriots to an appearance in Super Bowl LX in February 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign marks Ann Michael\u2019s first official deal with Dawn and Cascade. It builds on her growing commercial portfolio; she recently <a href=\"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-star-in-cargurus-a-drive-in-the-life-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">starred in CarGurus&#8217; &#8220;A Drive in the Life&#8221; campaign<\/a> alongside her husband. The couple also <a href=\"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/\" target=\"_blank\" rel=\"noreferrer noopener\">signed a multi-year deal as brand ambassadors for L.L.Bean<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Drake Maye similarly expanded his commercial presence by <a href=\"https:\/\/bookingagentinfo.com\/news\/drake-maye-justin-jefferson-and-jaxson-dart-front-abercrombie-fitch-and-fanatics-nfl-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronting Abercrombie &amp; Fitch&#8217;s 2026 NFL campaign<\/a> alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/justin-jefferson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justin Jefferson<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jaxson-dart\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jaxson Dart<\/a>, in addition to existing deals with Gillette and Betterment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both Dawn and Cascade bring an established history of high-profile talent endorsements to the campaign. Dawn previously partnered with Grammy-winning singer <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jennifer-hudson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jennifer Hudson<\/a> for its wildlife rescue initiative and worked with Today co-host <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jenna-bush-hager\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jenna Bush Hager<\/a> on environmental education. Cascade previously teamed up with comedian <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kenan-thompson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kenan Thompson<\/a> to tackle post-meal &#8220;dish dread&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Procter &amp; Gamble\u2019s decision to tap Ann Michael Maye shows how modern sports marketing is looking beyond the football field. Rather than relying strictly on jersey-wearing athletes, consumer goods brands see real power in creator partners who speak directly to the lifestyle and food audience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Game days generate massive meal preparation, and placing a relatable, trusted baker at the front of a cleaning campaign turns dish duty into a natural part of football entertainment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As lifestyle creators like Maye build their own independent platforms, legacy household brands can reach younger homeowners who value practical domestic tips over conventional commercial endorsements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will more household consumer brands sign lifestyle creator spouses instead of traditional athlete rosters to target home entertainment? Does Ann Michael Maye&#8217;s rapid brand rise indicate that athlete families will increasingly negotiate joint media packages across multiple product categories?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Procter &amp; Gamble dish brands Dawn and Cascade, the Official Dish Cleanup Partners of the NFL, have partnered with lifestyle creator and baker Ann Michael Maye for the 2026 football season. Known to fans as the &#8220;First Lady of New England,&#8221; Maye leads the campaign by sharing game-day hosting routines, lucky pregame recipes, and kitchen [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,22,11],"tags":[],"class_list":["post-50524","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-digital","category-endorsements"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ann Michael Maye Fronts Dawn And Cascade\u2019s New Football Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/ann-michael-maye-fronts-dawn-and-cascades-new-football-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ann Michael Maye Fronts Dawn And Cascade\u2019s New Football Campaign\" \/>\n<meta property=\"og:description\" content=\"Procter &amp; Gamble dish brands Dawn and Cascade, the Official Dish Cleanup Partners of the NFL, have partnered with lifestyle creator and baker Ann Michael Maye for the 2026 football season. 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Known to fans as the &#8220;First Lady of New England,&#8221; Maye leads the campaign by sharing game-day hosting routines, lucky pregame recipes, and kitchen [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/ann-michael-maye-fronts-dawn-and-cascades-new-football-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-09-09T19:54:36+00:00","article_modified_time":"2026-09-09T19:54:52+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/ann-michael-maye-fronts-dawn-and-cascades-new-football-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/ann-michael-maye-fronts-dawn-and-cascades-new-football-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Ann Michael Maye Fronts Dawn And Cascade\u2019s New Football Campaign","datePublished":"2026-09-09T19:54:36+00:00","dateModified":"2026-09-09T19:54:52+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/ann-michael-maye-fronts-dawn-and-cascades-new-football-campaign\/"},"wordCount":437,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Digital","Endorsement Deals"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/ann-michael-maye-fronts-dawn-and-cascades-new-football-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/ann-michael-maye-fronts-dawn-and-cascades-new-football-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/ann-michael-maye-fronts-dawn-and-cascades-new-football-campaign\/","name":"Ann Michael Maye Fronts Dawn And Cascade\u2019s New Football Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-09-09T19:54:36+00:00","dateModified":"2026-09-09T19:54:52+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/ann-michael-maye-fronts-dawn-and-cascades-new-football-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/ann-michael-maye-fronts-dawn-and-cascades-new-football-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/ann-michael-maye-fronts-dawn-and-cascades-new-football-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Ann Michael Maye Fronts Dawn And Cascade\u2019s New Football Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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