{"id":50335,"date":"2026-09-07T11:18:54","date_gmt":"2026-09-07T11:18:54","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=50335"},"modified":"2026-09-07T11:19:09","modified_gmt":"2026-09-07T11:19:09","slug":"belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign\/","title":{"rendered":"Belmont Cameli Fronts Lola Blankets\u2019 First-Ever Celebrity Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lola Blankets named actor Belmont Cameli as the face of its Fall 2026 &#8220;Westward&#8221; collection on September 4, 2026. The rollout marks the luxury blanket brand\u2019s first-ever celebrity campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before signing Cameli, Lola Blankets relied strictly on digital creator partnerships and influencer capsules, most notably its home collection collaboration with creator Tezza.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@lolablankets\/video\/7680964355885747469\" data-video-id=\"7680964355885747469\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@lolablankets\" href=\"https:\/\/www.tiktok.com\/@lolablankets?refer=embed\">@lolablankets<\/a> <p>The Westward Collection ft. Belmont Cameli FALL 2026 COLLECTION \u2013 09.04 AM MDT<\/p> <a target=\"_blank\" title=\"\u266c original sound - lolablankets\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7680964543037197069?refer=embed\">\u266c original sound &#8211; lolablankets<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The new Westward campaign pairs his outdoorsy, rugged aesthetic with the company&#8217;s signature faux-fur throws, weighted blankets, and home accessories. The collection highlights earthy tones such as Western Blue Ridge, Western Terracotta, Yellowstone, and Pine Shadow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project extends an exceptionally active 2026 endorsement run for Belmont Cameli across several consumer categories. In June, <a href=\"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-named-global-brand-ambassador-for-reebok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reebok tapped the actor as a global brand ambassador<\/a> for its heritage sneaker line. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The following month, he <a href=\"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-stars-in-tresemmes-hot-curl-summer-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">starred in TRESemm\u00e9\u2019s \u201cHot Curl Summer\u201d rollout<\/a>, before closing out August alongside lifestyle icon <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/martha-stewart\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Martha Stewart<\/a> to <a href=\"https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">front a viral Starbucks Pumpkin Spice Latte campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cameli\u2019s commercial momentum aligns with his steady rise in film and television. He first gained national attention playing Jamie Spano in Peacock&#8217;s Saved by the Bell reboot and starred as Eli in Netflix\u2019s romance feature Along for the Ride. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2025, he appeared in Sony&#8217;s horror adaptation Until Dawn and the crime drama The Alto Knights. In May 2026, Cameli achieved mainstream breakout fame starring as college hockey player Garrett Graham in Amazon Prime Video\u2019s adaptation Off Campus, even making a surprise stage appearance in June to perform &#8220;Girls&#8221; with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/the-kid-laroi\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Kid LAROI<\/a> after the song trended on the show.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lola Blankets\u2019 pivot to Belmont Cameli signals an intentional shift in direct-to-consumer lifestyle marketing. DTC bedding and comfort brands have spent years relying almost exclusively on unboxing videos, creator affiliate links, and aesthetic micro-influencers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By hiring a recognized television lead, Lola Blankets is moving into traditional celebrity endorsement territory. Launching the rugged &#8220;Westward&#8221; line in early September also positions the company to capture peak autumn home-decor spending right as Cameli&#8217;s visibility reaches a career high.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Cameli, the agreement underscores rare versatility in commercial appeal. Securing consecutive deals across sportswear, personal care, national food and beverage, and home comfort within a four-month window demonstrates broad cross-demographic marketability. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His screen persona in Off Campus gave him immediate heartthrob status, but his team has successfully translated that momentum into high-production campaigns across everyday consumer sectors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will Lola Blankets\u2019 move into celebrity casting pressure competing DTC home brands to shift budgets from creators to screen actors? Does fronting home comfort campaigns help young male leads build stronger lifestyle credentials outside traditional fashion and fragrance deals?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lola Blankets named actor Belmont Cameli as the face of its Fall 2026 &#8220;Westward&#8221; collection on September 4, 2026. The rollout marks the luxury blanket brand\u2019s first-ever celebrity campaign. Before signing Cameli, Lola Blankets relied strictly on digital creator partnerships and influencer capsules, most notably its home collection collaboration with creator Tezza. The new Westward [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[],"class_list":["post-50335","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Belmont Cameli Fronts Lola Blankets\u2019 First-Ever Celebrity Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Belmont Cameli Fronts Lola Blankets\u2019 First-Ever Celebrity Campaign\" \/>\n<meta property=\"og:description\" content=\"Lola Blankets named actor Belmont Cameli as the face of its Fall 2026 &#8220;Westward&#8221; collection on September 4, 2026. The rollout marks the luxury blanket brand\u2019s first-ever celebrity campaign. Before signing Cameli, Lola Blankets relied strictly on digital creator partnerships and influencer capsules, most notably its home collection collaboration with creator Tezza. The new Westward [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-07T11:18:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T11:19:09+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Belmont Cameli Fronts Lola Blankets\u2019 First-Ever Celebrity Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Belmont Cameli Fronts Lola Blankets\u2019 First-Ever Celebrity Campaign","og_description":"Lola Blankets named actor Belmont Cameli as the face of its Fall 2026 &#8220;Westward&#8221; collection on September 4, 2026. The rollout marks the luxury blanket brand\u2019s first-ever celebrity campaign. Before signing Cameli, Lola Blankets relied strictly on digital creator partnerships and influencer capsules, most notably its home collection collaboration with creator Tezza. The new Westward [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-09-07T11:18:54+00:00","article_modified_time":"2026-09-07T11:19:09+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Belmont Cameli Fronts Lola Blankets\u2019 First-Ever Celebrity Campaign","datePublished":"2026-09-07T11:18:54+00:00","dateModified":"2026-09-07T11:19:09+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign\/"},"wordCount":439,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign\/","name":"Belmont Cameli Fronts Lola Blankets\u2019 First-Ever Celebrity Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-09-07T11:18:54+00:00","dateModified":"2026-09-07T11:19:09+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/belmont-cameli-fronts-lola-blankets-first-ever-celebrity-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Belmont Cameli Fronts Lola Blankets\u2019 First-Ever Celebrity Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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