{"id":50249,"date":"2026-09-06T05:25:24","date_gmt":"2026-09-06T05:25:24","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=50249"},"modified":"2026-09-06T05:25:39","modified_gmt":"2026-09-06T05:25:39","slug":"drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/","title":{"rendered":"Drake Maye And Ann Michael Maye Partner With L.L.Bean In New Multi-Year Deal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Outdoor lifestyle retailer L.L.Bean has signed New England Patriots quarterback Drake Maye and his wife, lifestyle content creator Ann Michael Maye, to a multi-year brand partnership. The Freeport, Maine-based company officially welcomed the couple as its newest \u201cTeam Members.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Welcome to the Team: The Mayes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KDOJpQs803U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration centers on regional storytelling and outdoor life. Originally from North Carolina, the couple will highlight outdoor traditions, family moments, and New England wardrobe staples, including Scotch Plaid flannel shirts and insulated quilted jackets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L.L.Bean President and CEO Greg Elder shared that the Mayes&#8217; love for nature and family values makes them natural partners for the 114-year-old retailer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal marks the couple\u2019s first partnership with L.L.Bean. The outdoor outfitter has previously worked with notable cultural figures, including Grammy-nominated singer-songwriter <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/noah-kahan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Noah Kahan<\/a> on co-designed apparel lines and television personality <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/mya-allen\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mya Allen<\/a> as a brand ambassador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Mayes have seen their public profiles surge over the past year. After marrying on June 22, 2025, Drake completed an MVP-caliber sophomore season, guiding the Patriots to a 14\u20133 record and an appearance in Super Bowl LX in February 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Ann Michael built a dedicated following through her viral 2025 \u201cBakemas\u201d TikTok series, which led to her NBC10 Boston show, Beyond Bakemas, and a special cookie collaboration with JetBlue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement expands the couple\u2019s joint commercial portfolio, following their <a href=\"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-star-in-cargurus-a-drive-in-the-life-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent appearance in CarGurus\u2019 \u201cA Drive in the Life\u201d campaign<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Individually, Maye maintains endorsement partnerships with Gillette and Betterment, having also fronted an <a href=\"https:\/\/bookingagentinfo.com\/news\/drake-maye-justin-jefferson-and-jaxson-dart-front-abercrombie-fitch-and-fanatics-nfl-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">expanded Abercrombie &amp; Fitch and Fanatics NFL campaign<\/a> earlier this season alongside league standouts <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/justin-jefferson\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justin Jefferson<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jaxson-dart\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jaxson Dart<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This signing represents a sharp marketing evolution for L.L.Bean. For decades, the Maine company relied on quiet, functional heritage rather than high-profile sports talent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partnering with the Patriots&#8217; franchise quarterback and a popular lifestyle creator gives the legacy label immediate cultural relevance among younger consumers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than relegating Ann Michael to a secondary role, L.L.Bean leverages her engaged digital audience directly alongside Drake&#8217;s regional sports visibility. The collaboration demonstrates how modern heritage brands can merge athletic star power with domestic storytelling to create an authentic regional footprint.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will more outdoor and heritage brands sign couple-based ambassador packages to reach sports fans and lifestyle shoppers simultaneously? How does co-branding with a creator spouse help an NFL quarterback maintain high marketing visibility during the offseason?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outdoor lifestyle retailer L.L.Bean has signed New England Patriots quarterback Drake Maye and his wife, lifestyle content creator Ann Michael Maye, to a multi-year brand partnership. The Freeport, Maine-based company officially welcomed the couple as its newest \u201cTeam Members.\u201d The collaboration centers on regional storytelling and outdoor life. Originally from North Carolina, the couple will [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,22,11,19,15],"tags":[],"class_list":["post-50249","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-digital","category-endorsements","category-football","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drake Maye And Ann Michael Maye Partner With L.L.Bean In New Multi-Year Deal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drake Maye And Ann Michael Maye Partner With L.L.Bean In New Multi-Year Deal\" \/>\n<meta property=\"og:description\" content=\"Outdoor lifestyle retailer L.L.Bean has signed New England Patriots quarterback Drake Maye and his wife, lifestyle content creator Ann Michael Maye, to a multi-year brand partnership. The Freeport, Maine-based company officially welcomed the couple as its newest \u201cTeam Members.\u201d The collaboration centers on regional storytelling and outdoor life. Originally from North Carolina, the couple will [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-06T05:25:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-06T05:25:39+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Drake Maye And Ann Michael Maye Partner With L.L.Bean In New Multi-Year Deal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/","og_locale":"en_US","og_type":"article","og_title":"Drake Maye And Ann Michael Maye Partner With L.L.Bean In New Multi-Year Deal","og_description":"Outdoor lifestyle retailer L.L.Bean has signed New England Patriots quarterback Drake Maye and his wife, lifestyle content creator Ann Michael Maye, to a multi-year brand partnership. The Freeport, Maine-based company officially welcomed the couple as its newest \u201cTeam Members.\u201d The collaboration centers on regional storytelling and outdoor life. Originally from North Carolina, the couple will [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-09-06T05:25:24+00:00","article_modified_time":"2026-09-06T05:25:39+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Drake Maye And Ann Michael Maye Partner With L.L.Bean In New Multi-Year Deal","datePublished":"2026-09-06T05:25:24+00:00","dateModified":"2026-09-06T05:25:39+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/"},"wordCount":413,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Digital","Endorsement Deals","Football","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/","url":"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/","name":"Drake Maye And Ann Michael Maye Partner With L.L.Bean In New Multi-Year Deal","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-09-06T05:25:24+00:00","dateModified":"2026-09-06T05:25:39+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/drake-maye-and-ann-michael-maye-partner-with-l-l-bean-in-new-multi-year-deal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Drake Maye And Ann Michael Maye Partner With L.L.Bean In New Multi-Year Deal"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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