{"id":50055,"date":"2026-09-04T06:42:52","date_gmt":"2026-09-04T06:42:52","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=50055"},"modified":"2026-09-04T06:43:03","modified_gmt":"2026-09-04T06:43:03","slug":"katseye-teams-up-with-hersheys-for-new-creme-bars-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/katseye-teams-up-with-hersheys-for-new-creme-bars-campaign\/","title":{"rendered":"KATSEYE Teams Up With Hershey\u2019s For New Creme Bars Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Global girl group KATSEYE officially joined forces with The Hershey Company to front the nationwide launch of Hershey&#8217;s Creme Bars. The new permanent candy line debuts in two elevated flavors: Salted Caramel and coffee-inspired Affogato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign centers on the six-member group&#8217;s infectious track &#8220;Pinky Up&#8221;. Its centerpiece is a 60-second commercial set on a subway train, where taking a bite of the bar transforms the car into an energetic dance routine. The partnership will also roll out experiential sampling pop-ups and a fall promotion with Uber.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"KATSEYE x HERSHEY\u2019S | \u201cPINKY UP\u201d MV\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AlHHyTWQFzw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Formed through HYBE and Geffen Records, KATSEYE has skyrocketed since releasing their debut EP SIS (Soft Is Strong) and the viral single &#8220;Touch.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The group cemented their international appeal with high-profile performances at major music festivals, including a standout set at Coachella where Hershey&#8217;s creative team first connected with the group&#8217;s &#8220;Pinky Up&#8221; routine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While Hershey&#8217;s previously partnered with household names like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/shaquille-o-neil\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shaquille O&#8217;Neal<\/a> for his Shaq-A-Licious candy line and country star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/carrie-underwood\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carrie Underwood<\/a>, this campaign marks KATSEYE&#8217;s first collaboration with the historic confectioner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Hershey deal caps a banner year of retail moves for KATSEYE. Earlier in 2026, the group made waves in lifestyle apparel by <a href=\"https:\/\/bookingagentinfo.com\/news\/katseye-teams-up-with-gap-on-limited-edition-hoodie-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">teaming up with Gap on a limited-edition hoodie collection<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They expanded into toy and hobby aisles after they <a href=\"https:\/\/bookingagentinfo.com\/news\/katseye-and-esco-launch-an-exclusive-wild-trading-card-collection-at-target\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched an exclusive trading card collection with ESCO<\/a> at Target, while also reaching pop culture collectors when the group <a href=\"https:\/\/bookingagentinfo.com\/news\/katseye-teams-up-with-sanrios-kuromi-for-capsule-collection-at-target\/\" target=\"_blank\" rel=\"noreferrer noopener\">joined forces with Sanrio&#8217;s Kuromi for a capsule collection<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hershey&#8217;s campaign with KATSEYE represents a sharp shift in how legacy food brands tap into music culture. Instead of treating pop stars as passive endorsers holding a candy bar, Hershey&#8217;s built an entire media rollout around an existing behavioral cue, the &#8220;Pinky Up&#8221; gesture. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This strategy allows a 130-year-old company to ride organic digital fandom rather than trying to engineer one from scratch. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For KATSEYE, landing a major American consumer packaged goods campaign so early in their career proves their commercial viability goes far beyond standard beauty and luxury deals, placing them directly into everyday grocery aisles across the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will gesture-led song tie-ins like &#8220;Pinky Up&#8221; replace traditional commercial jingles for legacy brands targeting social media users? What other everyday grocery or convenience store categories are most ripe for KATSEYE to enter next?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global girl group KATSEYE officially joined forces with The Hershey Company to front the nationwide launch of Hershey&#8217;s Creme Bars. The new permanent candy line debuts in two elevated flavors: Salted Caramel and coffee-inspired Affogato. The campaign centers on the six-member group&#8217;s infectious track &#8220;Pinky Up&#8221;. Its centerpiece is a 60-second commercial set on a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,18],"tags":[196],"class_list":["post-50055","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-music","tag-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KATSEYE Teams Up With Hershey\u2019s For New Creme Bars Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/katseye-teams-up-with-hersheys-for-new-creme-bars-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KATSEYE Teams Up With Hershey\u2019s For New Creme Bars Campaign\" \/>\n<meta property=\"og:description\" content=\"Global girl group KATSEYE officially joined forces with The Hershey Company to front the nationwide launch of Hershey&#8217;s Creme Bars. The new permanent candy line debuts in two elevated flavors: Salted Caramel and coffee-inspired Affogato. The campaign centers on the six-member group&#8217;s infectious track &#8220;Pinky Up&#8221;. 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The new permanent candy line debuts in two elevated flavors: Salted Caramel and coffee-inspired Affogato. The campaign centers on the six-member group&#8217;s infectious track &#8220;Pinky Up&#8221;. 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