{"id":49902,"date":"2026-09-01T08:06:53","date_gmt":"2026-09-01T08:06:53","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49902"},"modified":"2026-09-01T08:07:09","modified_gmt":"2026-09-01T08:07:09","slug":"philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign\/","title":{"rendered":"Philippine Leroy-Beaulieu Fronts Haus Labs\u2019 New \u201cWe Love Concealer\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">French actress Philippine Leroy-Beaulieu has officially partnered with Haus Labs as the face of its new \u201cWe Love Concealer\u201d campaign. The clean cosmetics brand, founded by superstar Lady Gaga, launched the global campaign to champion self-expression, confidence, and beauty across every generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign highlights the brand&#8217;s popular Triclone Skin Tech Concealer, a clean formula offered in 31 shades that blends makeup coverage with active skincare benefits. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the promotional film, Leroy-Beaulieu takes a playful approach to makeup by using an artist\u2019s paintbrush to apply the formula, championing ageless elegance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Leroy-Beaulieu\u2019s first campaign with Haus Labs. It follows the brand&#8217;s earlier \u201cWe Love Foundation\u201d campaign, which previously showcased Lady Gaga as the primary face.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leroy-Beaulieu earned worldwide acclaim for her breakout portrayal of luxury marketing executive Sylvie Grateau on Netflix\u2019s hit series Emily in Paris. Her celebrated acting career also includes an early C\u00e9sar Award nomination for Three Men and a Cradle alongside a popular role in the French series Call My Agent! (Dix pour cent).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Haus Labs partnership expands Leroy-Beaulieu\u2019s active presence in the beauty world. She previously signed major ambassador agreements with cosmetics giant L&#8217;Or\u00e9al Paris and Italian fine jewelry house Pomellato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haus Labs has historically driven brand awareness through digital creator collaborations and Lady Gaga\u2019s star power. By selecting Leroy-Beaulieu, Haus Labs joins a broader movement across beauty brands spotlighting established icons. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This alignment mirrors recent industry milestones, such as <a href=\"https:\/\/bookingagentinfo.com\/news\/martha-stewart-stars-in-lancomes-la-vie-est-belle-very-cherry-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Martha Stewart starring in Lanc\u00f4me&#8217;s campaign<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/news\/chloe-fineman-partners-with-olaplex-on-new-shape-set-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chloe Fineman partnering with Olaplex<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/johnny-depp-returns-as-the-face-of-dior-beautys-latest-fragrance-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Johnny Depp returning as the face of Dior Beauty<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haus Labs bringing on Philippine Leroy-Beaulieu represents a strategic step forward for Lady Gaga\u2019s cosmetics line. In its early years, celebrity-founded beauty labels often relied almost exclusively on their famous founders to drive hype and sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By appointing an internationally recognized actress known for effortless European sophistication, Haus Labs signals its transition into a mature, legacy cosmetic house. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leroy-Beaulieu\u2019s association with effortless French style gives the brand an elevated, aspirational feel while directly challenging outdated industry norms around anti-aging marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How will tapping mature, internationally recognized icons help celebrity-founded beauty brands stand out in crowded retail spaces like Sephora? Will this partnership open doors for Haus Labs to capture a larger share of the European and global luxury beauty markets?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>French actress Philippine Leroy-Beaulieu has officially partnered with Haus Labs as the face of its new \u201cWe Love Concealer\u201d campaign. The clean cosmetics brand, founded by superstar Lady Gaga, launched the global campaign to champion self-expression, confidence, and beauty across every generation. The campaign highlights the brand&#8217;s popular Triclone Skin Tech Concealer, a clean formula [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,11,17],"tags":[],"class_list":["post-49902","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Philippine Leroy-Beaulieu Fronts Haus Labs\u2019 New \u201cWe Love Concealer\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philippine Leroy-Beaulieu Fronts Haus Labs\u2019 New \u201cWe Love Concealer\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"French actress Philippine Leroy-Beaulieu has officially partnered with Haus Labs as the face of its new \u201cWe Love Concealer\u201d campaign. The clean cosmetics brand, founded by superstar Lady Gaga, launched the global campaign to champion self-expression, confidence, and beauty across every generation. The campaign highlights the brand&#8217;s popular Triclone Skin Tech Concealer, a clean formula [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-01T08:06:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T08:07:09+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Philippine Leroy-Beaulieu Fronts Haus Labs\u2019 New \u201cWe Love Concealer\u201d Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Philippine Leroy-Beaulieu Fronts Haus Labs\u2019 New \u201cWe Love Concealer\u201d Campaign","og_description":"French actress Philippine Leroy-Beaulieu has officially partnered with Haus Labs as the face of its new \u201cWe Love Concealer\u201d campaign. The clean cosmetics brand, founded by superstar Lady Gaga, launched the global campaign to champion self-expression, confidence, and beauty across every generation. The campaign highlights the brand&#8217;s popular Triclone Skin Tech Concealer, a clean formula [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-09-01T08:06:53+00:00","article_modified_time":"2026-09-01T08:07:09+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Philippine Leroy-Beaulieu Fronts Haus Labs\u2019 New \u201cWe Love Concealer\u201d Campaign","datePublished":"2026-09-01T08:06:53+00:00","dateModified":"2026-09-01T08:07:09+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign\/"},"wordCount":401,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Brand Ambassador","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign\/","name":"Philippine Leroy-Beaulieu Fronts Haus Labs\u2019 New \u201cWe Love Concealer\u201d Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-09-01T08:06:53+00:00","dateModified":"2026-09-01T08:07:09+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/philippine-leroy-beaulieu-fronts-haus-labs-new-we-love-concealer-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Philippine Leroy-Beaulieu Fronts Haus Labs\u2019 New \u201cWe Love Concealer\u201d Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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