{"id":49799,"date":"2026-08-30T21:53:13","date_gmt":"2026-08-30T21:53:13","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49799"},"modified":"2026-08-30T21:53:31","modified_gmt":"2026-08-30T21:53:31","slug":"tim-tebow-travis-hunter-and-derrick-henry-team-up-with-nissan-for-new-heisman-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/tim-tebow-travis-hunter-and-derrick-henry-team-up-with-nissan-for-new-heisman-campaign\/","title":{"rendered":"Tim Tebow, Travis Hunter And Derrick Henry Team Up With Nissan For New Heisman Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nissan has officially transformed its long-running college football marketing platform. Partnering with creative agency TBWA\\Chiat\\Day, the automaker launched \u201cTell Them a Heisman Sent You,\u201d a six-part digital comedy series that turns Heisman Trophy winners into rival car salesmen competing for the title of Best Nissan Spokesperson.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tell Them a Heisman Sent You: Episode 1 | Derrick\u2019s parking spot\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qwXeSDU2B7E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign features 2007 Heisman winner Tim Tebow, 2015 winner Derrick Henry, and 2024 Heisman recipient Travis Hunter. In the storyline, each star represents a distinct model: Tebow pitches the Nissan Rogue, Henry drives the Pathfinder, and Hunter takes the wheel of the Frontier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new series highlights both seasoned veterans and fresh faces. Tebow, a longtime fixture in Nissan\u2019s Heisman ads who also maintains partnerships with brands such as Adidas and Allstate, delivers his trademark enthusiasm. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Henry, the powerhouse Baltimore Ravens running back who partnered with Amazfit and Amazon, returns as an established Heisman House favorite. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following his historic two-way college career and NFL transition, Hunter continues to build major off-field momentum. That rising star power was recently on display when <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/anthony-edwards\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anthony Edwards<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/anthony-edwards-teams-up-with-travis-hunter-for-adidas-ae1-action-figure-commercial\/\" target=\"_blank\" rel=\"noreferrer noopener\">teamed up with him for an Adidas AE1 commercial<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automakers increasingly use sports storytelling to connect with diverse audiences. High-profile vehicle endorsements have expanded across disciplines, from when <a href=\"https:\/\/bookingagentinfo.com\/news\/lebron-james-teams-up-with-mercedes-benz-for-custom-maybach-s-680-project\/\" target=\"_blank\" rel=\"noreferrer noopener\">LeBron James teamed up with Mercedes-Benz for a custom Maybach project<\/a> to when <a href=\"https:\/\/bookingagentinfo.com\/news\/coco-gauff-partners-with-mercedes-benz-on-new-u-s-open-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coco Gauff partnered with Mercedes-Benz on a new U.S. Open campaign<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the past 15 years, Nissan has built its football legacy by collaborating with football icons like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/reggie-bush\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reggie Bush<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/baker-mayfield\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Baker Mayfield<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/devonta-smith\/\" target=\"_blank\" rel=\"noreferrer noopener\">DeVonta Smith<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/barry-sanders\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Barry Sanders<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The six-part series is streaming biweekly on YouTube, accompanied by national 30-second broadcast spots across major networks all season long.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nissan\u2019s shift from standard football sketches to a serialized digital comedy illustrates how automotive brands are adapting to modern viewing habits. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than relying solely on quick broadcast ads during game breaks, the automaker is building an episodic narrative that viewers can follow across social platforms and streaming channels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By bringing together a beloved college football icon like Tebow, a current NFL superstar in Henry, and a rising young sensation in Hunter, Nissan bridges different eras of football fandom. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach turns traditional vehicle promotions into character-driven entertainment, giving each model a distinct personality that resonates with fans throughout the entire season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How will shifting from traditional 30-second commercials to episodic digital comedy series impact how car brands measure campaign success? Does uniting multi-generational Heisman winners allow Nissan to capture older football fans and younger social media audiences simultaneously?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nissan has officially transformed its long-running college football marketing platform. Partnering with creative agency TBWA\\Chiat\\Day, the automaker launched \u201cTell Them a Heisman Sent You,\u201d a six-part digital comedy series that turns Heisman Trophy winners into rival car salesmen competing for the title of Best Nissan Spokesperson. The campaign features 2007 Heisman winner Tim Tebow, 2015 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,19,15],"tags":[189],"class_list":["post-49799","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-football","category-sports","tag-automobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tim Tebow, Travis Hunter And Derrick Henry Team Up With Nissan For New Heisman Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/tim-tebow-travis-hunter-and-derrick-henry-team-up-with-nissan-for-new-heisman-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tim Tebow, Travis Hunter And Derrick Henry Team Up With Nissan For New Heisman Campaign\" \/>\n<meta property=\"og:description\" content=\"Nissan has officially transformed its long-running college football marketing platform. Partnering with creative agency TBWAChiatDay, the automaker launched \u201cTell Them a Heisman Sent You,\u201d a six-part digital comedy series that turns Heisman Trophy winners into rival car salesmen competing for the title of Best Nissan Spokesperson. The campaign features 2007 Heisman winner Tim Tebow, 2015 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/tim-tebow-travis-hunter-and-derrick-henry-team-up-with-nissan-for-new-heisman-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-30T21:53:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-30T21:53:31+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tim Tebow, Travis Hunter And Derrick Henry Team Up With Nissan For New Heisman Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/tim-tebow-travis-hunter-and-derrick-henry-team-up-with-nissan-for-new-heisman-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Tim Tebow, Travis Hunter And Derrick Henry Team Up With Nissan For New Heisman Campaign","og_description":"Nissan has officially transformed its long-running college football marketing platform. Partnering with creative agency TBWAChiatDay, the automaker launched \u201cTell Them a Heisman Sent You,\u201d a six-part digital comedy series that turns Heisman Trophy winners into rival car salesmen competing for the title of Best Nissan Spokesperson. The campaign features 2007 Heisman winner Tim Tebow, 2015 [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/tim-tebow-travis-hunter-and-derrick-henry-team-up-with-nissan-for-new-heisman-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-30T21:53:13+00:00","article_modified_time":"2026-08-30T21:53:31+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/tim-tebow-travis-hunter-and-derrick-henry-team-up-with-nissan-for-new-heisman-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/tim-tebow-travis-hunter-and-derrick-henry-team-up-with-nissan-for-new-heisman-campaign\/"},"author":{"name":"Timeyin 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