{"id":49784,"date":"2026-08-30T20:20:06","date_gmt":"2026-08-30T20:20:06","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49784"},"modified":"2026-08-30T20:20:22","modified_gmt":"2026-08-30T20:20:22","slug":"martha-stewart-teams-up-with-waymo-for-new-ojai-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-teams-up-with-waymo-for-new-ojai-campaign\/","title":{"rendered":"Martha Stewart Teams Up With Waymo For New Ojai Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lifestyle authority Martha Stewart has partnered with autonomous vehicle company Waymo to introduce its new custom-built robotaxi, the Ojai. In a 52-second video created alongside Architectural Digest, Stewart gives viewers a tour of the driverless vehicle, warmly calling it her new \u201chome away from home\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@waymo\/video\/7678718456132422942\" data-video-id=\"7678718456132422942\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@waymo\" href=\"https:\/\/www.tiktok.com\/@waymo?refer=embed\">@waymo<\/a> <p>Welcome to the ultimate home tour, Ojai edition. \u2728 Join @Martha Stewart as she highlights what makes this cabin special, featuring spacious seating and intuitive technology.<\/p> <a target=\"_blank\" title=\"\u266c original sound - Waymo\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7678815677498673951?refer=embed\">\u266c original sound &#8211; Waymo<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Ojai is an all-electric vehicle built by Zeekr specifically for autonomous ride-hailing. Unlike Waymo\u2019s standard fleet of Jaguar I-PACE SUVs, the Ojai features wide sliding doors, seating for four passengers, wheelchair accessibility, and individual climate controls. The cabin also includes three interactive screens powered by Gemini AI. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the campaign, Stewart highlights the car&#8217;s quiet ride and clean architecture, showing riders how to comfortably answer emails, take calls, or relax without a driver present.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This project marks Stewart\u2019s first official campaign with Waymo, a subsidiary of Alphabet. The media mogul has maintained a prolific roster of brand collaborations throughout 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier this year, Martha Stewart <a href=\"https:\/\/bookingagentinfo.com\/news\/martha-stewart-stars-in-cheeky-new-mother-denim-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">starred in a cheeky new MOTHER Denim campaign<\/a> to showcase retro apparel, <a href=\"https:\/\/bookingagentinfo.com\/news\/martha-stewart-stars-in-lancomes-la-vie-est-belle-very-cherry-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted Lanc\u00f4me&#8217;s La Vie Est Belle Very Cherry campaign<\/a>, and joined actor <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/belmont-cameli\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Belmont Cameli<\/a> to <a href=\"https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">front Starbucks&#8217; autumn Pumpkin Spice Latte campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Waymo, enlisting a trusted household figure is part of a broader push to make autonomous driving feel familiar and safe. The company previously teamed up with pop sensation <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sabrina-carpenter\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sabrina Carpenter<\/a> for an album release ride activation, TV host <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/cooper-manning\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cooper Manning<\/a> for brand promos, and entrepreneur <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ayesha-curry\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ayesha Curry<\/a> to highlight commuter productivity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Driverless car companies face a major marketing challenge: easing consumer anxiety around riding in a vehicle without a human driver. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By partnering with Martha Stewart, a cultural benchmark for quality, safety, and domestic comfort, Waymo is reframing the autonomous vehicle conversation. Instead of selling complex sensor hardware and software algorithms, the campaign sells serenity and functional living space. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stewart&#8217;s personal endorsement serves as a bridge for older demographics and tech-skeptical consumers, presenting driverless transit not as an experimental novelty, but as a reliable extension of home.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can Martha Stewart&#8217;s trusted seal of approval help convince older and risk-averse consumers to try driverless vehicles? As custom-built robotaxis like the Ojai arrive, will rider demand shift toward cabin amenities and mobile workspace tools over vehicle performance?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lifestyle authority Martha Stewart has partnered with autonomous vehicle company Waymo to introduce its new custom-built robotaxi, the Ojai. In a 52-second video created alongside Architectural Digest, Stewart gives viewers a tour of the driverless vehicle, warmly calling it her new \u201chome away from home\u201d. The Ojai is an all-electric vehicle built by Zeekr specifically [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[189],"class_list":["post-49784","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","tag-automobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Martha Stewart Teams Up With Waymo For New Ojai Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/martha-stewart-teams-up-with-waymo-for-new-ojai-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martha Stewart Teams Up With Waymo For New Ojai Campaign\" \/>\n<meta property=\"og:description\" content=\"Lifestyle authority Martha Stewart has partnered with autonomous vehicle company Waymo to introduce its new custom-built robotaxi, the Ojai. In a 52-second video created alongside Architectural Digest, Stewart gives viewers a tour of the driverless vehicle, warmly calling it her new \u201chome away from home\u201d. The Ojai is an all-electric vehicle built by Zeekr specifically [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/martha-stewart-teams-up-with-waymo-for-new-ojai-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-30T20:20:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-30T20:20:22+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Martha Stewart Teams Up With Waymo For New Ojai Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-teams-up-with-waymo-for-new-ojai-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Martha Stewart Teams Up With Waymo For New Ojai Campaign","og_description":"Lifestyle authority Martha Stewart has partnered with autonomous vehicle company Waymo to introduce its new custom-built robotaxi, the Ojai. In a 52-second video created alongside Architectural Digest, Stewart gives viewers a tour of the driverless vehicle, warmly calling it her new \u201chome away from home\u201d. The Ojai is an all-electric vehicle built by Zeekr specifically [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-teams-up-with-waymo-for-new-ojai-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-30T20:20:06+00:00","article_modified_time":"2026-08-30T20:20:22+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-teams-up-with-waymo-for-new-ojai-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-teams-up-with-waymo-for-new-ojai-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Martha Stewart Teams Up With Waymo For New Ojai Campaign","datePublished":"2026-08-30T20:20:06+00:00","dateModified":"2026-08-30T20:20:22+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-teams-up-with-waymo-for-new-ojai-campaign\/"},"wordCount":384,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Automobile"],"articleSection":["Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/martha-stewart-teams-up-with-waymo-for-new-ojai-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-teams-up-with-waymo-for-new-ojai-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-teams-up-with-waymo-for-new-ojai-campaign\/","name":"Martha Stewart Teams Up With Waymo For New Ojai Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-30T20:20:06+00:00","dateModified":"2026-08-30T20:20:22+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-teams-up-with-waymo-for-new-ojai-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/martha-stewart-teams-up-with-waymo-for-new-ojai-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-teams-up-with-waymo-for-new-ojai-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Martha Stewart Teams Up With Waymo For New Ojai Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/49784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=49784"}],"version-history":[{"count":3,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/49784\/revisions"}],"predecessor-version":[{"id":49787,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/49784\/revisions\/49787"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=49784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=49784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=49784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}