{"id":49780,"date":"2026-08-30T18:45:03","date_gmt":"2026-08-30T18:45:03","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49780"},"modified":"2026-08-30T18:45:34","modified_gmt":"2026-08-30T18:45:34","slug":"maluma-supercar-blondie-and-robert-lewandowski-named-hot-wheels-first-class-of-legends-by-mattel","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/maluma-supercar-blondie-and-robert-lewandowski-named-hot-wheels-first-class-of-legends-by-mattel\/","title":{"rendered":"Maluma, Supercar Blondie And Robert Lewandowski Named Hot Wheels\u2019 First Class Of Legends By Mattel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mattel has officially launched its global &#8220;Challenge Accepted&#8221; campaign, naming Latin music star Maluma, automotive media founder Supercar Blondie (Alex Hirschi), and soccer icon Robert Lewandowski as the inaugural Hot Wheels &#8220;Class of Legends&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@hotwheels\/video\/7679066574988348702\" data-video-id=\"7679066574988348702\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@hotwheels\" href=\"https:\/\/www.tiktok.com\/@hotwheels?refer=embed\">@hotwheels<\/a> <p>Different passions. Different paths. One challenger spirit. Hot Wheels Challenge Accepted: Behind The Legends featuring Robert Lewandowski, Maluma, and Supercar Blondie. @Supercar Blondie @Robert Lewandowski @Juan Luis @mattel <\/p> <a target=\"_blank\" title=\"\u266c original sound - Hot Wheels\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7679091838715792159?refer=embed\">\u266c original sound &#8211; Hot Wheels<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign celebrates ambition and overcoming obstacles. Each legend worked directly with Hot Wheels designers to create a custom 1:64 die-cast model that tells their personal story. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maluma designed a rugged Toyota Land Cruiser FJ60 inspired by his Colombian roots. Supercar Blondie recreated &#8220;Lucy,&#8221; her signature yellow Lamborghini Hurac\u00e1n LP 610-4. Lewandowski chose a high-performance 1997 Porsche 911 GT1 that matches his athletic drive. The models are available for pre-order at $25 each on Mattel Creations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To support the launch, Hot Wheels hosted a fan pop-up in Venice, California, and donated $100,000 to Maluma\u2019s youth arts foundation, El Arte de los Sue\u00f1os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the first Hot Wheels project for all three stars, who each maintain strong commercial portfolios. Maluma, who continues to perform at major international music festivals and release chart-topping Latin hits, recently showed off his fashion crossover appeal by <a href=\"https:\/\/bookingagentinfo.com\/news\/maluma-teams-up-with-ralph-lauren-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">teaming up with Ralph Lauren for new campaign<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lewandowski, competing at the highest level of European football, continues to secure major international endorsements, recently he <a href=\"https:\/\/bookingagentinfo.com\/news\/robert-lewandowski-fronts-cherys-new-for-family-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted Cherys new for family campaign<\/a> alongside long-term deals with 4F and BOSS. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Supercar Blondie continues expanding her automotive empire through SB Media Group and her digital auction house, SBX Cars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Mattel, the launch builds on a proven formula of transforming pop-culture figures into collectibles, echoing <a href=\"https:\/\/bookingagentinfo.com\/news\/miley-cyrus-unveils-official-barbie-doll-with-mattel\/\" target=\"_blank\" rel=\"noreferrer noopener\">its recent Barbie collaboration with Miley Cyrus<\/a>. By uniting music, creator culture, and world sports, Hot Wheels connects classic die-cast collectibles with a modern global audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mattel\u2019s creation of the &#8220;Class of Legends&#8221; highlights how legacy toy franchises are evolving into lifestyle and collector brands for all generations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of relying only on traditional motorsport drivers, Hot Wheels selected three distinct cultural figures: a Latin pop icon, a digital content creator, and a soccer star. This approach broadens the brand&#8217;s appeal across music fans, automotive hobbyists, and sports enthusiasts worldwide. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Co-designing specific vehicles tied to personal memories gives these miniature cars genuine storytelling value, transforming traditional toys into highly sought-after cultural memorabilia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How will tapping creators and athletes outside traditional racing help Hot Wheels attract older collectors and lifestyle buyers? Will direct product co-creation and charitable donations become standard requirements for future celebrity toy collaborations? Which cultural industries, like gaming or cinema, will Mattel target for the next Hot Wheels Class of Legends?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has officially launched its global &#8220;Challenge Accepted&#8221; campaign, naming Latin music star Maluma, automotive media founder Supercar Blondie (Alex Hirschi), and soccer icon Robert Lewandowski as the inaugural Hot Wheels &#8220;Class of Legends&#8221;. The campaign celebrates ambition and overcoming obstacles. Each legend worked directly with Hot Wheels designers to create a custom 1:64 die-cast [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,22,11,21,36,18,175,26,15],"tags":[],"class_list":["post-49780","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-digital","category-endorsements","category-influencers","category-latin","category-music","category-product-collaborations","category-soccer","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Maluma, Supercar Blondie And Robert Lewandowski Named Hot Wheels\u2019 First Class Of Legends By Mattel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/maluma-supercar-blondie-and-robert-lewandowski-named-hot-wheels-first-class-of-legends-by-mattel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maluma, Supercar Blondie And Robert Lewandowski Named Hot Wheels\u2019 First Class Of Legends By Mattel\" \/>\n<meta property=\"og:description\" content=\"Mattel has officially launched its global &#8220;Challenge Accepted&#8221; campaign, naming Latin music star Maluma, automotive media founder Supercar Blondie (Alex Hirschi), and soccer icon Robert Lewandowski as the inaugural Hot Wheels &#8220;Class of Legends&#8221;. The campaign celebrates ambition and overcoming obstacles. Each legend worked directly with Hot Wheels designers to create a custom 1:64 die-cast [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/maluma-supercar-blondie-and-robert-lewandowski-named-hot-wheels-first-class-of-legends-by-mattel\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-30T18:45:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-30T18:45:34+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maluma, Supercar Blondie And Robert Lewandowski Named Hot Wheels\u2019 First Class Of Legends By Mattel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/maluma-supercar-blondie-and-robert-lewandowski-named-hot-wheels-first-class-of-legends-by-mattel\/","og_locale":"en_US","og_type":"article","og_title":"Maluma, Supercar Blondie And Robert Lewandowski Named Hot Wheels\u2019 First Class Of Legends By Mattel","og_description":"Mattel has officially launched its global &#8220;Challenge Accepted&#8221; campaign, naming Latin music star Maluma, automotive media founder Supercar Blondie (Alex Hirschi), and soccer icon Robert Lewandowski as the inaugural Hot Wheels &#8220;Class of Legends&#8221;. The campaign celebrates ambition and overcoming obstacles. Each legend worked directly with Hot Wheels designers to create a custom 1:64 die-cast [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/maluma-supercar-blondie-and-robert-lewandowski-named-hot-wheels-first-class-of-legends-by-mattel\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-30T18:45:03+00:00","article_modified_time":"2026-08-30T18:45:34+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/maluma-supercar-blondie-and-robert-lewandowski-named-hot-wheels-first-class-of-legends-by-mattel\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/maluma-supercar-blondie-and-robert-lewandowski-named-hot-wheels-first-class-of-legends-by-mattel\/"},"author":{"name":"Timeyin 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