{"id":49669,"date":"2026-08-28T16:05:27","date_gmt":"2026-08-28T16:05:27","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49669"},"modified":"2026-08-28T16:05:43","modified_gmt":"2026-08-28T16:05:43","slug":"mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign\/","title":{"rendered":"Mandy Moore Teams Up With ABCmouse For New Back-To-School Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mandy Moore has partnered with ABCmouse, the digital learning program developed by Age of Learning, to lead its 2026 back-to-school campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Emmy, Grammy, and Golden Globe-nominated actress and mother of three stars in a video series addressing working motherhood, daily routines, and constructive screen time for children ages 2 to 8.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration arrives alongside other major 2026 celebrity seasonal rollouts, including <a href=\"https:\/\/bookingagentinfo.com\/news\/jennie-fronts-ray-bans-back-to-school-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jennie fronting Ray-Ban&#8217;s back-to-school campaign<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/news\/vanessa-hudgens-teams-up-with-ekouaer-for-back-to-school-knit-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vanessa Hudgens teaming up with Ekouaer<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/joanna-garcia-swisher-partners-with-bob-evans-for-back-to-school-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">JoAnna Garcia Swisher partnering with Bob Evans<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In her campaign videos, Moore blends humor with playful references to her early Y2K pop music roots to highlight how early learning apps can build essential skills in reading, math, and science.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@themandymoore\/video\/7678004838780652830\" data-video-id=\"7678004838780652830\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@themandymoore\" href=\"https:\/\/www.tiktok.com\/@themandymoore?refer=embed\">@themandymoore<\/a> <p>Back to school already? Thankfully, ABCmouse has us covered! I\u2019m very @ABCmouse selective about screen time, so I love that they\u2019re learning, even when they think they\u2019re just playing. <a title=\"abcmouse\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/abcmouse?refer=embed\">#ABCmouse<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Mandy Moore\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7678004779347495711?refer=embed\">\u266c original sound &#8211; Mandy Moore<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign represents Moore&#8217;s first partnership with ABCmouse and marks the brand&#8217;s first-ever official celebrity spokesperson deal after historically relying on educator endorsements and digital outreach. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moore is well-versed in family-focused and wellness campaigns, having previously partnered with brands such as Beyfortus, Eli Lilly and Company, Eucerin, and Garnier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moore, widely recognized for starring in This Is Us and classic films like A Walk to Remember, brings strong credibility to millennial parents. The campaign content will roll out across YouTube and social media channels throughout the fall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bringing Mandy Moore on board signals an important evolution in educational technology marketing. Rather than relying solely on curriculum benchmarks and efficacy studies, ABCmouse is tapping into parental relatability and millennial nostalgia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partnering with a recognizable working mother allows the brand to address digital device habits head-on, framing screen time as an active learning opportunity rather than a source of parenting guilt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will ABCmouse expand this strategy by signing additional celebrity parent ambassadors in the future? How effectively does millennial nostalgia drive parent-focused app downloads and subscriptions? Will more EdTech brands shift from traditional academic marketing to mainstream celebrity partnerships?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mandy Moore has partnered with ABCmouse, the digital learning program developed by Age of Learning, to lead its 2026 back-to-school campaign. The Emmy, Grammy, and Golden Globe-nominated actress and mother of three stars in a video series addressing working motherhood, daily routines, and constructive screen time for children ages 2 to 8. The collaboration arrives [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,17,18],"tags":[],"class_list":["post-49669","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mandy Moore Teams Up With ABCmouse For New Back-To-School Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mandy Moore Teams Up With ABCmouse For New Back-To-School Campaign\" \/>\n<meta property=\"og:description\" content=\"Mandy Moore has partnered with ABCmouse, the digital learning program developed by Age of Learning, to lead its 2026 back-to-school campaign. 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The collaboration arrives [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-28T16:05:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-28T16:05:43+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mandy Moore Teams Up With ABCmouse For New Back-To-School Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Mandy Moore Teams Up With ABCmouse For New Back-To-School Campaign","og_description":"Mandy Moore has partnered with ABCmouse, the digital learning program developed by Age of Learning, to lead its 2026 back-to-school campaign. The Emmy, Grammy, and Golden Globe-nominated actress and mother of three stars in a video series addressing working motherhood, daily routines, and constructive screen time for children ages 2 to 8. The collaboration arrives [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-28T16:05:27+00:00","article_modified_time":"2026-08-28T16:05:43+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Mandy Moore Teams Up With ABCmouse For New Back-To-School Campaign","datePublished":"2026-08-28T16:05:27+00:00","dateModified":"2026-08-28T16:05:43+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign\/"},"wordCount":318,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Film\/TV","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign\/","name":"Mandy Moore Teams Up With ABCmouse For New Back-To-School Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-28T16:05:27+00:00","dateModified":"2026-08-28T16:05:43+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/mandy-moore-teams-up-with-abcmouse-for-new-back-to-school-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Mandy Moore Teams Up With ABCmouse For New Back-To-School Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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