{"id":49515,"date":"2026-08-26T14:21:20","date_gmt":"2026-08-26T14:21:20","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49515"},"modified":"2026-08-26T14:21:34","modified_gmt":"2026-08-26T14:21:34","slug":"martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/","title":{"rendered":"Martha Stewart And Belmont Cameli Front Starbucks\u2019 New Pumpkin Spice Latte Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Starbucks kicked off the autumn season by debuting a playful new promotional campaign starring lifestyle authority Martha Stewart and breakout actor Belmont Cameli. The coffee giant announced on August 24, 2026, that its signature Pumpkin Spice Latte (PSL) returns to stores nationwide on August 25.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the viral video spot, Stewart clutches a warm pumpkin spice latte topped with whipped cream and spices. She asks the camera if the drink makes everyone &#8220;a little more basic&#8221; before adding, &#8220;This smells like my house in the fall. It&#8217;s perfect.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cameli then steps into the frame holding an iced version and quips, &#8220;You would get it hot.&#8221; Stewart turns back to the camera with a dry, deadpan response: &#8220;Should I know him?&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@starbucks\/video\/7677583021767150862\" data-video-id=\"7677583021767150862\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@starbucks\" href=\"https:\/\/www.tiktok.com\/@starbucks?refer=embed\">@starbucks<\/a> <p>basic is so back. pumpkin spice latte returns tomorrow.<\/p> <a target=\"_blank\" title=\"\u266c original sound - Starbucks - Starbucks\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-Starbucks-7677583134221323021?refer=embed\">\u266c original sound &#8211; Starbucks &#8211; Starbucks<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cameli has quickly gained Hollywood momentum after starring as Garrett Graham in Amazon Prime Video&#8217;s series Off Campus, adding to earlier roles in Netflix&#8217;s Along for the Ride and the Saved by the Bell revival. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stewart continues to expand one of the entertainment world&#8217;s most versatile commercial portfolios. Her coffee commercial follows earlier 2026 campaigns, including <a href=\"https:\/\/bookingagentinfo.com\/news\/martha-stewart-stars-in-lancomes-la-vie-est-belle-very-cherry-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">starring in Lanc\u00f4me&#8217;s La Vie Est Belle Very Cherry campaign<\/a> and in a <a href=\"https:\/\/bookingagentinfo.com\/news\/martha-stewart-stars-in-cheeky-new-mother-denim-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">cheeky new MOTHER Denim campaign<\/a>. Stewart has also partnered with brands like American Eagle, Crumbl Cookies, and BIC Lighter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This project marks Stewart and Cameli&#8217;s first campaign with Starbucks, but the coffee brand has a long history of high-profile celebrity alliances. In the past, Starbucks has launched campaigns with music superstars like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/taylor-swift\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taylor Swift<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ariana-grande\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ariana Grande<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lady-gaga\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lady Gaga<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year, the company has leaned heavily into social-first pairings, highlighted by <a href=\"https:\/\/bookingagentinfo.com\/news\/taylor-rooks-and-jared-mccain-partner-with-starbucks-for-fanatics-fest-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taylor Rooks and Jared McCain partnering with Starbucks for a Fanatics Fest campaign<\/a> and an <a href=\"https:\/\/bookingagentinfo.com\/news\/myles-smith-headlines-one-night-experience-with-marriott-bonvoy-and-starbucks\/\" target=\"_blank\" rel=\"noreferrer noopener\">exclusive concert experience with singer Myles Smith<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starbucks continues to lead seasonal brand marketing by pairing an established cross-generational icon like Martha Stewart with a fast-rising screen star like Belmont Cameli. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than running from the long-running internet joke that pumpkin spice lattes are &#8220;basic,&#8221; Starbucks leans directly into self-aware comedy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The contrast between Stewart\u2019s classic taste and Cameli\u2019s charming banter creates a short, memorable internet moment that feels designed for social feeds rather than standard television slots. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will pairing heritage lifestyle icons with rising young actors become the new standard for seasonal food and beverage launches? Will Belmont Cameli&#8217;s viral Starbucks spot lead to more solo endorsement deals across fashion and lifestyle brands?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks kicked off the autumn season by debuting a playful new promotional campaign starring lifestyle authority Martha Stewart and breakout actor Belmont Cameli. The coffee giant announced on August 24, 2026, that its signature Pumpkin Spice Latte (PSL) returns to stores nationwide on August 25. In the viral video spot, Stewart clutches a warm pumpkin [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[197],"class_list":["post-49515","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","tag-beverages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Martha Stewart And Belmont Cameli Front Starbucks\u2019 New Pumpkin Spice Latte Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martha Stewart And Belmont Cameli Front Starbucks\u2019 New Pumpkin Spice Latte Campaign\" \/>\n<meta property=\"og:description\" content=\"Starbucks kicked off the autumn season by debuting a playful new promotional campaign starring lifestyle authority Martha Stewart and breakout actor Belmont Cameli. The coffee giant announced on August 24, 2026, that its signature Pumpkin Spice Latte (PSL) returns to stores nationwide on August 25. In the viral video spot, Stewart clutches a warm pumpkin [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-26T14:21:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-26T14:21:34+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Martha Stewart And Belmont Cameli Front Starbucks\u2019 New Pumpkin Spice Latte Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Martha Stewart And Belmont Cameli Front Starbucks\u2019 New Pumpkin Spice Latte Campaign","og_description":"Starbucks kicked off the autumn season by debuting a playful new promotional campaign starring lifestyle authority Martha Stewart and breakout actor Belmont Cameli. The coffee giant announced on August 24, 2026, that its signature Pumpkin Spice Latte (PSL) returns to stores nationwide on August 25. In the viral video spot, Stewart clutches a warm pumpkin [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-26T14:21:20+00:00","article_modified_time":"2026-08-26T14:21:34+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Martha Stewart And Belmont Cameli Front Starbucks\u2019 New Pumpkin Spice Latte Campaign","datePublished":"2026-08-26T14:21:20+00:00","dateModified":"2026-08-26T14:21:34+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/"},"wordCount":414,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Beverages"],"articleSection":["Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/","name":"Martha Stewart And Belmont Cameli Front Starbucks\u2019 New Pumpkin Spice Latte Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-26T14:21:20+00:00","dateModified":"2026-08-26T14:21:34+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/martha-stewart-and-belmont-cameli-front-starbucks-new-pumpkin-spice-latte-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Martha Stewart And Belmont Cameli Front Starbucks\u2019 New Pumpkin Spice Latte Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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