{"id":49497,"date":"2026-08-26T05:52:02","date_gmt":"2026-08-26T05:52:02","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49497"},"modified":"2026-08-26T05:52:32","modified_gmt":"2026-08-26T05:52:32","slug":"tom-brady-xiao-zhan-ningning-shawn-mendes-and-others-star-in-guccis-primavera-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/tom-brady-xiao-zhan-ningning-shawn-mendes-and-others-star-in-guccis-primavera-campaign\/","title":{"rendered":"Tom Brady, Xiao Zhan, Ningning, Shawn Mendes, And Others Star In Gucci\u2019s Primavera Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Italian luxury fashion house Gucci has revealed its Fall\/Winter 2026 \u201cPrimavera\u201d campaign under Creative Director Demna. Photographed by Michal Chelbin with a film directed by Johan Renck, the project brings together an unexpected ensemble of global icons.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"And We Shall Dance Again: Gucci Primavera\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/e2uoZOaH1cw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Seven-time Super Bowl champion Tom Brady makes an unexpected luxury fashion appearance, posing against classic damask drapes. He appears alongside Chinese superstar Xiao Zhan, who recently led major screen projects including The Legend of Zang Hai, and Canadian singer Shawn Mendes. Mendes, who recently returned with new studio music, attended Gucci\u2019s Milan runway show earlier this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Global music stars play a central role in the campaign imagery. Jin of <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bts\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">BTS<\/a>, who recently launched his solo album activities, models a sleek leather motorsport jacket. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bookingagentinfo.com\/celebrity\/aespa\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">aespa<\/a> vocalist Ningning wears sharp, modern tailoring, building on her ongoing ambassadorship after she <a href=\"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">starred in Gucci Beauty and the Bag global campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supermodel Kate Moss commands the campaign\u2019s short film, lip-syncing Chris Isaak\u2019s \u201cWicked Game\u201d inside a crowded room where strangers gradually connect. Moss shares a rich history with the brand, reminiscent of when she <a href=\"https:\/\/bookingagentinfo.com\/news\/emily-ratajkowski-and-kate-moss-front-gucci-giglio-borsetto-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted the Gucci Giglio Borsetto campaign<\/a> with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/emily-ratajkowski\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emily Ratajkowski<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign also features rapper Rico Nasty, runway standout Alex Consani, South Korean screen star Lee Young Ae, UK artist EsDeeKid, and model Tarzzan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This ensemble follows other high-profile seasonal rollouts, such as when Amelia Gray and Anok Yai <a href=\"https:\/\/bookingagentinfo.com\/news\/amelia-gray-and-anok-yai-star-in-gucci-spring-summer-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">starred in Gucci&#8217;s Spring Summer campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gucci regularly taps leaders across entertainment and sports to drive its global narrative. Past and present ambassadors include <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bad-bunny\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bad Bunny<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kendall-jenner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kendall Jenner<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hanni\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hanni<\/a> of NewJeans, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dakota-johnson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dakota Johnson<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/alia-bhatt\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alia Bhatt<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jannik-sinner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jannik Sinner<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/paul-mescal\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paul Mescal<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gucci\u2019s \u201cPrimavera\u201d campaign reflects a deliberate evolution in luxury storytelling. Rather than relying strictly on uniform casting, the Italian fashion house assembled talent from wildly different cultural arenas (from NFL legends to K-pop icons, underground rap innovators, and veteran supermodels). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This strategy enables Gucci to appeal to diverse regional demographics simultaneously while anchoring the collection in a unified theme of real-world human connection. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By contrasting Renaissance-style photography with tactile, nightlife-ready clothing, Demna proves that high luxury can celebrate individual personality without losing its core design identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How does mixing sports legends like Tom Brady with K-pop stars expand Gucci\u2019s reach across non-traditional luxury audiences? Is multi-celebrity ensemble casting diluting individual ambassador value? Will bridging generational talent become the mandatory luxury playbook?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italian luxury fashion house Gucci has revealed its Fall\/Winter 2026 \u201cPrimavera\u201d campaign under Creative Director Demna. Photographed by Michal Chelbin with a film directed by Johan Renck, the project brings together an unexpected ensemble of global icons. Seven-time Super Bowl champion Tom Brady makes an unexpected luxury fashion appearance, posing against classic damask drapes. He [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17,18,15],"tags":[],"class_list":["post-49497","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv","category-music","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tom Brady, Xiao Zhan, Ningning, Shawn Mendes, And Others Star In Gucci\u2019s Primavera Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/tom-brady-xiao-zhan-ningning-shawn-mendes-and-others-star-in-guccis-primavera-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tom Brady, Xiao Zhan, Ningning, Shawn Mendes, And Others Star In Gucci\u2019s Primavera Campaign\" \/>\n<meta property=\"og:description\" content=\"Italian luxury fashion house Gucci has revealed its Fall\/Winter 2026 \u201cPrimavera\u201d campaign under Creative Director Demna. Photographed by Michal Chelbin with a film directed by Johan Renck, the project brings together an unexpected ensemble of global icons. Seven-time Super Bowl champion Tom Brady makes an unexpected luxury fashion appearance, posing against classic damask drapes. 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Photographed by Michal Chelbin with a film directed by Johan Renck, the project brings together an unexpected ensemble of global icons. Seven-time Super Bowl champion Tom Brady makes an unexpected luxury fashion appearance, posing against classic damask drapes. He [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/tom-brady-xiao-zhan-ningning-shawn-mendes-and-others-star-in-guccis-primavera-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-26T05:52:02+00:00","article_modified_time":"2026-08-26T05:52:32+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/tom-brady-xiao-zhan-ningning-shawn-mendes-and-others-star-in-guccis-primavera-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/tom-brady-xiao-zhan-ningning-shawn-mendes-and-others-star-in-guccis-primavera-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Tom 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