{"id":49371,"date":"2026-08-22T09:47:22","date_gmt":"2026-08-22T09:47:22","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49371"},"modified":"2026-08-22T09:47:37","modified_gmt":"2026-08-22T09:47:37","slug":"wet-legs-rhian-teasdale-stars-in-deutsche-telekoms-not-a-passenger-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/wet-legs-rhian-teasdale-stars-in-deutsche-telekoms-not-a-passenger-campaign\/","title":{"rendered":"Wet Leg&#8217;s Rhian Teasdale Stars In Deutsche Telekom\u2019s \u201cNot A Passenger\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Grammy-winning musician Rhian Teasdale, lead singer of British indie rock band Wet Leg, is the star of Deutsche Telekom\u2019s latest youth campaign, \u201cNot A Passenger\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created by creative agency INGO, the campaign inspires Gen Z audiences to regain control of their digital lives. The 60-second film draws inspiration from the iconic 1998 music video for \u201cMy Favorite Game\u201d by Swedish rock band The Cardigans. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the clip, Teasdale gets behind the wheel of a vintage car and navigates through a chaotic obstacle course of pushy influencers, wellness routines, and digital noise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She changes the radio station from \u201cPassenger FM\u201d to \u201cDrivers Seat FM,\u201d choosing to trust her own instincts instead of following online trends. The video also features an exclusive Wet Leg cover of the classic track, set for its live debut during the campaign rollout.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Not a Passenger\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Y7kOFDl86AQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The European campaign is launching across Austria, Croatia, the Czech Republic, Hungary, Montenegro, North Macedonia, Poland, and Slovakia. To support the launch, Telekom Electronic Beats is hosting a headline show with Wet Leg in Berlin on August 26, 2026. Fans can also join an interactive city treasure hunt to locate the campaign car and win tickets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project marks another milestone for Teasdale and bandmate Hester Chambers. Since breaking out with their hit single \u201cChaise Longue,\u201d Wet Leg has won two Grammy Awards, claimed multiple Brit Awards, and earned a 2026 Grammy nomination for their studio album Moisturizer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deutsche Telekom has previously collaborated with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/billie-eilish\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billie Eilish<\/a> on the Gen Z-focused &#8220;#WhatWeDoNext&#8221; initiative, tapped Polish producer <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/vtss\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">VTSS<\/a> for their digital identity &#8220;Brain Rot&#8221; campaign, and featured acclaimed actors like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/christoph-waltz\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christoph Waltz<\/a> and tenor <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/andrea-bocelli\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Andrea Bocelli<\/a> in major European promotions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign follows major creative moves in the sector, much like <a href=\"https:\/\/bookingagentinfo.com\/news\/trinity-tatum-stars-in-verizons-new-queen-of-cash-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trinity Tatum starring in Verizon&#8217;s Queen of Cash campaign<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/ali-wong-fronts-vodafones-global-roaming-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ali Wong fronting Vodafone&#8217;s global roaming campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This collaboration highlights how global telecom providers are shifting their messaging from simple network speeds to deeper cultural conversations about digital well-being. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Rhian Teasdale and Wet Leg, who have kept their brand commercial partnerships strictly curated, this debut partnership with Deutsche Telekom stands out as a major crossover moment into international advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will more alternative rock and indie artists turn to high-concept brand partnerships to release exclusive covers and launch live events? Does pairing vintage 1990s music references with modern internet culture create a stronger emotional bridge for today&#8217;s younger consumers?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grammy-winning musician Rhian Teasdale, lead singer of British indie rock band Wet Leg, is the star of Deutsche Telekom\u2019s latest youth campaign, \u201cNot A Passenger\u201d. Created by creative agency INGO, the campaign inspires Gen Z audiences to regain control of their digital lives. The 60-second film draws inspiration from the iconic 1998 music video for [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,18,34],"tags":[198],"class_list":["post-49371","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-music","category-rock","tag-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wet Leg&#039;s Rhian Teasdale Stars In Deutsche Telekom\u2019s \u201cNot A Passenger\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/wet-legs-rhian-teasdale-stars-in-deutsche-telekoms-not-a-passenger-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wet Leg&#039;s Rhian Teasdale Stars In Deutsche Telekom\u2019s \u201cNot A Passenger\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"Grammy-winning musician Rhian Teasdale, lead singer of British indie rock band Wet Leg, is the star of Deutsche Telekom\u2019s latest youth campaign, \u201cNot A Passenger\u201d. 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Created by creative agency INGO, the campaign inspires Gen Z audiences to regain control of their digital lives. 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