{"id":49356,"date":"2026-08-22T08:14:10","date_gmt":"2026-08-22T08:14:10","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49356"},"modified":"2026-08-22T08:14:27","modified_gmt":"2026-08-22T08:14:27","slug":"julian-lewis-and-3-other-colorado-buffaloes-players-star-in-new-taco-bell-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/julian-lewis-and-3-other-colorado-buffaloes-players-star-in-new-taco-bell-campaign\/","title":{"rendered":"Julian Lewis And 3 Other Colorado Buffaloes Players Star In New Taco Bell Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fast-food chain Taco Bell has teamed up with four University of Colorado football standouts for an exciting season kickoff campaign. Quarterback Julian Lewis, running back DeKalon Taylor, wide receiver DeAndre Moore Jr., and linebacker Liona Lefau lead the second annual \u201cBuffs Box\u201d promotion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starting August 20, 2026, participating restaurants throughout Colorado offer the $7 meal deal. Each box features classic menu items and one of four collectible cups displaying the players. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside the merchandise, Taco Bell franchisee Alvarado Restaurant Nation introduced the \u201cEvery Point Matters\u201d initiative, donating $200 to the Golden Buffalo Scholarship Fund for every point the team scores during the regular season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign builds on the market value of sophomore quarterback Julian Lewis, who also starred in Taco Bell&#8217;s 2025 campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond his work with the restaurant chain, Lewis holds NIL partnerships with Gym Weed, Leaf Trading Cards, Jaxxon, and Cactus Jack. He is joined by key teammates, including Texas transfer DeAndre Moore Jr. and dynamic playmaker DeKalon Taylor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal shows how collegiate athletes continue to secure regional and national marketing deals. Just as <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/keelon-russell\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keelon Russell<\/a> and Caden Durham <a href=\"https:\/\/bookingagentinfo.com\/news\/keelon-russell-and-caden-durham-sign-nil-deals-with-reign-total-body-fuel\/\" target=\"_blank\" rel=\"noreferrer noopener\">signed NIL deals with Reign Total Body Fuel<\/a>, college football stars are gaining valuable brand experience before reaching the pros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These grassroots partnerships also reflect wider college sports trends, such as when <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/olivia-dunne\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Livvy Dunne<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/livvy-dunne-partners-with-junkless-to-launch-nationwide-nil-athlete-contest\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered with Junkless to launch a nationwide NIL athlete contest<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taco Bell has a long track record of working with major sports and entertainment figures, having previously launched campaigns with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lebron-james\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">LeBron James<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/james-harden\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">James Harden<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand also frequently connects with music audiences, highlighted when <a href=\"https:\/\/bookingagentinfo.com\/news\/doja-cat-appears-at-taco-bells-mas-live-to-introduce-new-pizzas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Doja Cat appeared at Taco Bell\u2019s Live M\u00e1s event<\/a> to introduce new pizzas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign reflects how college sports marketing has evolved from simple social media posts into full consumer retail activations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By integrating collectible player cups directly into restaurant locations and adding a community charity pledge for on-field points, Taco Bell and its local franchise operators create an incentive structure that ties brand sales directly to team performance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For young athletes like Julian Lewis and his teammates, these multi-player deals provide mainstream commercial exposure and professional media training well before they enter draft conversations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How will community-driven donation incentives change the way local businesses structure collegiate NIL partnerships? Will collectible retail merchandise become a standard requirement for fast-food brands sponsoring college sports teams?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fast-food chain Taco Bell has teamed up with four University of Colorado football standouts for an exciting season kickoff campaign. Quarterback Julian Lewis, running back DeKalon Taylor, wide receiver DeAndre Moore Jr., and linebacker Liona Lefau lead the second annual \u201cBuffs Box\u201d promotion. Starting August 20, 2026, participating restaurants throughout Colorado offer the $7 meal [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,19,15],"tags":[196,165],"class_list":["post-49356","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-football","category-sports","tag-food","tag-nil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Julian Lewis And 3 Other Colorado Buffaloes Players Star In New Taco Bell Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/julian-lewis-and-3-other-colorado-buffaloes-players-star-in-new-taco-bell-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Julian Lewis And 3 Other Colorado Buffaloes Players Star In New Taco Bell Campaign\" \/>\n<meta property=\"og:description\" content=\"Fast-food chain Taco Bell has teamed up with four University of Colorado football standouts for an exciting season kickoff campaign. Quarterback Julian Lewis, running back DeKalon Taylor, wide receiver DeAndre Moore Jr., and linebacker Liona Lefau lead the second annual \u201cBuffs Box\u201d promotion. Starting August 20, 2026, participating restaurants throughout Colorado offer the $7 meal [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/julian-lewis-and-3-other-colorado-buffaloes-players-star-in-new-taco-bell-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-22T08:14:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-22T08:14:27+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Julian Lewis And 3 Other Colorado Buffaloes Players Star In New Taco Bell Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/julian-lewis-and-3-other-colorado-buffaloes-players-star-in-new-taco-bell-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Julian Lewis And 3 Other Colorado Buffaloes Players Star In New Taco Bell Campaign","og_description":"Fast-food chain Taco Bell has teamed up with four University of Colorado football standouts for an exciting season kickoff campaign. Quarterback Julian Lewis, running back DeKalon Taylor, wide receiver DeAndre Moore Jr., and linebacker Liona Lefau lead the second annual \u201cBuffs Box\u201d promotion. Starting August 20, 2026, participating restaurants throughout Colorado offer the $7 meal [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/julian-lewis-and-3-other-colorado-buffaloes-players-star-in-new-taco-bell-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-22T08:14:10+00:00","article_modified_time":"2026-08-22T08:14:27+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/julian-lewis-and-3-other-colorado-buffaloes-players-star-in-new-taco-bell-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/julian-lewis-and-3-other-colorado-buffaloes-players-star-in-new-taco-bell-campaign\/"},"author":{"name":"Timeyin 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