{"id":49340,"date":"2026-08-22T03:11:59","date_gmt":"2026-08-22T03:11:59","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49340"},"modified":"2026-08-22T03:12:14","modified_gmt":"2026-08-22T03:12:14","slug":"aespa-stars-in-nongshims-second-global-shin-ramyun-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-nongshims-second-global-shin-ramyun-campaign\/","title":{"rendered":"aespa Stars In Nongshim\u2019s Second Global Shin Ramyun Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">South Korean food company Nongshim has debuted the second phase of its global Shin Ramyun campaign starring K-pop girl group aespa. Rolling out across 14 international markets, the &#8220;Spicy Happiness&#8221; campaign shifts from high-energy stage visuals to everyday lifestyle moments. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main omnibus commercial follows members <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/karina\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Karina<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kim-min-jeong\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Winter<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/giselle\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giselle<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ningning\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ningning<\/a> enjoying spicy noodles while cooking, traveling, and sharing meals together.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"[Nongshim] SHIN RAMYUN X aespa &quot;Spicy Happiness Is For EVERYONE&quot;\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AUotpkwn6d0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">aespa originally joined Nongshim in November 2025 as the instant noodle line&#8217;s first-ever global ambassadors, remaking &#8220;Spice Up Your Life&#8221; and generating over 270 million views worldwide. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nongshim has a storied history of pairing Shin Ramyun and its broader noodle lineup with major South Korean icons, having previously featured soccer stars <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/son-heung-min\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Son Heung-min<\/a> and Park Ji-sung, recording artist <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/psy\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Psy<\/a>, and award-winning actor Song Kang-ho for Shin Ramyun, as well as <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/iu\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">singer-actress IU<\/a> across its noodle campaigns. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This latest follow-up project expands the partnership with one main commercial and 14 digital shorts featuring member interviews and personalized recipe ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">aespa continues a strong run of career milestones. The group earned Group of the Year at Billboard Women in Music 2025 and made their festival debut at Lollapalooza Chicago ahead of their SYNK: COMPL\u00e6XITY world tour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond their noodle ads, the quartet recently <a href=\"https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-pubg-mobile-global-gaming-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">headlined the aespa PUBG MOBILE global gaming campaign<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The members have also secured major individual endorsements across the fashion and beauty sectors, with <a href=\"https:\/\/bookingagentinfo.com\/news\/karina-joins-converse-as-newest-global-face\/\" target=\"_blank\" rel=\"noreferrer noopener\">Karina joining Converse as newest global face<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/ningning-stars-in-gucci-beauty-and-the-bag-global-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ningning starring in Gucci Beauty and the bag global campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nongshim\u2019s transition from high-concept stage visuals to relatable, everyday scenarios reflects a smart evolution in global food marketing. Instead of treating Shin Ramyun strictly as a fast-convenience item, the campaign frames the product as an everyday comfort meal shared among friends. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By releasing 14 dedicated digital shorts on social platforms, Nongshim connects directly with Gen Z and international audiences who consume short-form video. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partnering with aespa during a high-profile world tour and festival run allows the brand to seamlessly merge K-pop fandom with global consumer lifestyle trends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How does showing top pop stars in ordinary daily routines influence how overseas consumers view Korean food culture? Will multi-clip short-form video releases become the preferred advertising model over single television commercials for food brands?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>South Korean food company Nongshim has debuted the second phase of its global Shin Ramyun campaign starring K-pop girl group aespa. Rolling out across 14 international markets, the &#8220;Spicy Happiness&#8221; campaign shifts from high-energy stage visuals to everyday lifestyle moments. The main omnibus commercial follows members Karina, Winter, Giselle, and Ningning enjoying spicy noodles while [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,20,18],"tags":[196],"class_list":["post-49340","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-k-pop","category-music","tag-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>aespa Stars In Nongshim\u2019s Second Global Shin Ramyun Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-nongshims-second-global-shin-ramyun-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"aespa Stars In Nongshim\u2019s Second Global Shin Ramyun Campaign\" \/>\n<meta property=\"og:description\" content=\"South Korean food company Nongshim has debuted the second phase of its global Shin Ramyun campaign starring K-pop girl group aespa. Rolling out across 14 international markets, the &#8220;Spicy Happiness&#8221; campaign shifts from high-energy stage visuals to everyday lifestyle moments. The main omnibus commercial follows members Karina, Winter, Giselle, and Ningning enjoying spicy noodles while [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-nongshims-second-global-shin-ramyun-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-22T03:11:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-22T03:12:14+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"aespa Stars In Nongshim\u2019s Second Global Shin Ramyun Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-nongshims-second-global-shin-ramyun-campaign\/","og_locale":"en_US","og_type":"article","og_title":"aespa Stars In Nongshim\u2019s Second Global Shin Ramyun Campaign","og_description":"South Korean food company Nongshim has debuted the second phase of its global Shin Ramyun campaign starring K-pop girl group aespa. Rolling out across 14 international markets, the &#8220;Spicy Happiness&#8221; campaign shifts from high-energy stage visuals to everyday lifestyle moments. The main omnibus commercial follows members Karina, Winter, Giselle, and Ningning enjoying spicy noodles while [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-nongshims-second-global-shin-ramyun-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-22T03:11:59+00:00","article_modified_time":"2026-08-22T03:12:14+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-nongshims-second-global-shin-ramyun-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-nongshims-second-global-shin-ramyun-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"aespa Stars In Nongshim\u2019s Second Global Shin Ramyun Campaign","datePublished":"2026-08-22T03:11:59+00:00","dateModified":"2026-08-22T03:12:14+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-nongshims-second-global-shin-ramyun-campaign\/"},"wordCount":381,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Food"],"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","K-Pop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-nongshims-second-global-shin-ramyun-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-nongshims-second-global-shin-ramyun-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-nongshims-second-global-shin-ramyun-campaign\/","name":"aespa Stars In Nongshim\u2019s Second Global Shin Ramyun Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-22T03:11:59+00:00","dateModified":"2026-08-22T03:12:14+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-nongshims-second-global-shin-ramyun-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-nongshims-second-global-shin-ramyun-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/aespa-stars-in-nongshims-second-global-shin-ramyun-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"aespa Stars In Nongshim\u2019s Second Global Shin Ramyun Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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