{"id":49240,"date":"2026-08-20T19:05:19","date_gmt":"2026-08-20T19:05:19","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49240"},"modified":"2026-08-20T19:06:33","modified_gmt":"2026-08-20T19:06:33","slug":"landon-dickerson-ted-karras-and-tristan-wirfs-star-in-tommy-john-underwear-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/landon-dickerson-ted-karras-and-tristan-wirfs-star-in-tommy-john-underwear-campaign\/","title":{"rendered":"Landon Dickerson, Ted Karras, And Tristan Wirfs Star In Tommy John Underwear Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Premium comfort brand Tommy John launched its fall 2026 campaign titled &#8220;Own Your Comfort,&#8221; placing NFL offensive linemen directly into the fashion world. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The comedic 30-second commercial stars Philadelphia Eagles guard Landon Dickerson, Cincinnati Bengals center Ted Karras, and Tampa Bay Buccaneers tackle Tristan Wirfs.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Tommy John: Own Your Comfort\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FQ_Xqc1bNh8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Directed by former professional football player and media personality Colton Underwood through his studio As Best Friends, the video spoofs a high-fashion catwalk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> The three linemen walk the runway wearing Tommy John\u2019s 360 Sport boxer briefs and Second Skin undershirts while showcasing funny, unscripted poses and athletic flexes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand executives explained that offensive linemen serve as the quiet foundation of a football team, creating a natural comparison to how quality underwear provides daily physical support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Underwear and fashion brands frequently seek football players for major apparel partnerships, similar to how <a href=\"https:\/\/bookingagentinfo.com\/news\/jaxson-dart-partners-with-psd-underwear-as-brand-ambassador\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jaxson Dart partnered with PSD Underwear as a brand ambassador<\/a> and how <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/drake-maye\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drake Maye<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/justin-jefferson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justin Jefferson<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jaxson-dart\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jaxson Dart<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/drake-maye-justin-jefferson-and-jaxson-dart-front-abercrombie-fitch-and-fanatics-nfl-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted the Abercrombie &amp; Fitch and Fanatics NFL campaign<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Multi-player comedic ads continue to gain momentum across television, echoing how Justin Jefferson, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jared-goff\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jared Goff<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/george-kittle\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">George Kittle<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/justin-jefferson-jared-goff-and-george-kittle-front-little-caesars-2026-nfl-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted the Little Caesars 2026 NFL campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign lands during career-high moments for all three players. Wirfs remains the highest-paid offensive lineman in NFL history. Dickerson continues his dominant run in Philadelphia after earning multiple Pro Bowl nods. Meanwhile, Karras anchors Cincinnati&#8217;s line while expanding his philanthropic apparel company, The Cincy Hat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tommy John has a strong history of high-profile celebrity collaborations. In 2016, actor and comedian <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kevin-hart\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Hart<\/a> became both an equity investor and brand ambassador, starring in a popular ad series.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Offensive linemen rarely receive the commercial spotlight compared to quarterbacks and wide receivers, but this campaign shows how humor and self-awareness can flip traditional athlete marketing on its head. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By pairing elite physical athletes with a lighthearted runway parody, Tommy John creates relatable, memorable storytelling while making a direct parallel between an offensive line&#8217;s supporting role and foundational apparel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As apparel brands compete for attention ahead of the football season, leaning into personality-driven group concepts offers brands high engagement and strong cultural reach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will this campaign encourage more lifestyle and fashion brands to sign offensive linemen instead of standard skill-position stars? How does using comedy and self-parody help luxury and comfort apparel brands connect with everyday sports fans?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premium comfort brand Tommy John launched its fall 2026 campaign titled &#8220;Own Your Comfort,&#8221; placing NFL offensive linemen directly into the fashion world. The comedic 30-second commercial stars Philadelphia Eagles guard Landon Dickerson, Cincinnati Bengals center Ted Karras, and Tampa Bay Buccaneers tackle Tristan Wirfs. Directed by former professional football player and media personality Colton [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,19,15],"tags":[],"class_list":["post-49240","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-football","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landon Dickerson, Ted Karras, And Tristan Wirfs Star In Tommy John Underwear Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/landon-dickerson-ted-karras-and-tristan-wirfs-star-in-tommy-john-underwear-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landon Dickerson, Ted Karras, And Tristan Wirfs Star In Tommy John Underwear Campaign\" \/>\n<meta property=\"og:description\" content=\"Premium comfort brand Tommy John launched its fall 2026 campaign titled &#8220;Own Your Comfort,&#8221; placing NFL offensive linemen directly into the fashion world. The comedic 30-second commercial stars Philadelphia Eagles guard Landon Dickerson, Cincinnati Bengals center Ted Karras, and Tampa Bay Buccaneers tackle Tristan Wirfs. Directed by former professional football player and media personality Colton [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/landon-dickerson-ted-karras-and-tristan-wirfs-star-in-tommy-john-underwear-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-20T19:05:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-20T19:06:33+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Landon Dickerson, Ted Karras, And Tristan Wirfs Star In Tommy John Underwear Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/landon-dickerson-ted-karras-and-tristan-wirfs-star-in-tommy-john-underwear-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Landon Dickerson, Ted Karras, And Tristan Wirfs Star In Tommy John Underwear Campaign","og_description":"Premium comfort brand Tommy John launched its fall 2026 campaign titled &#8220;Own Your Comfort,&#8221; placing NFL offensive linemen directly into the fashion world. 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