{"id":49150,"date":"2026-08-19T09:14:01","date_gmt":"2026-08-19T09:14:01","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49150"},"modified":"2026-08-19T09:14:12","modified_gmt":"2026-08-19T09:14:12","slug":"sebastian-maniscalco-stars-in-american-greetings-new-celebrity-ecard-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/sebastian-maniscalco-stars-in-american-greetings-new-celebrity-ecard-campaign\/","title":{"rendered":"Sebastian Maniscalco Stars In American Greetings\u2019 New Celebrity eCard Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Stand-up comedian Sebastian Maniscalco has partnered with American Greetings to launch a new personalized birthday video eCard. Released under the brand\u2019s SmashUp line, the digital card lets users send custom, comedic birthday greetings across web and mobile platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the video, Maniscalco delivers his signature physical comedy and relatable storytelling. He playfully reflects on how birthday parties have changed from simple childhood events into elaborate modern productions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make each message personal, Maniscalco recorded over 1,200 individual names, allowing senders to match the video to the recipient&#8217;s exact name and age.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is Maniscalco\u2019s first partnership with American Greetings. It expands his commercial portfolio following an appliance endorsement deal with Frigidaire in late 2025. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just as top talent across entertainment and sports are leading tailored brand stories, such as <a href=\"https:\/\/bookingagentinfo.com\/news\/christian-pulisic-teams-up-with-degree-for-fifa-world-cup-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christian Pulisic teaming up with Degree for a 2026 campaign<\/a> or <a href=\"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jemima Kirke and Rowan Blanchard leading Marc Jacobs\u2019 fall 2026 project<\/a>, Maniscalco&#8217;s collaboration taps directly into personalized consumer interaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new campaign arrives during a major high point in Maniscalco\u2019s stand-up career. His massive &#8220;It Ain&#8217;t Right&#8221; arena tour set attendance milestones across North America, while his recent comedy special hit number one on Hulu within 24 hours of its release.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For American Greetings, bringing in Maniscalco strengthens a star-studded digital lineup. The greeting card company has previously launched SmashUp campaigns with cultural icons such as <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dolly-parton\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dolly Parton<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/shaquille-o-neil\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shaquille O&#8217;Neal<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/alicia-keys\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alicia Keys<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kevin-bacon\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Bacon<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rob-lowe\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rob Lowe<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sebastian Maniscalco\u2019s team-up with American Greetings reflects how comedy and personalized digital media are evolving. Instead of traditional one-way commercials, brands are increasingly building interactive experiences that consumers can share directly with friends and family. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By recording over 1,200 names, Maniscalco turns his stand-up persona into a reusable, custom gift that bridges classic nostalgia with modern digital messaging. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For heritage brands like American Greetings, partnering with arena-headlining comedians keeps their digital offerings fresh, shareable, and relevant across multiple generations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will more top touring comedians choose interactive greeting platforms over standard corporate ad campaigns? Could customized digital comedy ecards become a regular promotional stop for comedians launching new tours or specials?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stand-up comedian Sebastian Maniscalco has partnered with American Greetings to launch a new personalized birthday video eCard. Released under the brand\u2019s SmashUp line, the digital card lets users send custom, comedic birthday greetings across web and mobile platforms. In the video, Maniscalco delivers his signature physical comedy and relatable storytelling. He playfully reflects on how [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[],"class_list":["post-49150","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sebastian Maniscalco Stars In American Greetings\u2019 New Celebrity eCard Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/sebastian-maniscalco-stars-in-american-greetings-new-celebrity-ecard-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sebastian Maniscalco Stars In American Greetings\u2019 New Celebrity eCard Campaign\" \/>\n<meta property=\"og:description\" content=\"Stand-up comedian Sebastian Maniscalco has partnered with American Greetings to launch a new personalized birthday video eCard. 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He playfully reflects on how [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/sebastian-maniscalco-stars-in-american-greetings-new-celebrity-ecard-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-19T09:14:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-19T09:14:12+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sebastian Maniscalco Stars In American Greetings\u2019 New Celebrity eCard Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/sebastian-maniscalco-stars-in-american-greetings-new-celebrity-ecard-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Sebastian Maniscalco Stars In American Greetings\u2019 New Celebrity eCard Campaign","og_description":"Stand-up comedian Sebastian Maniscalco has partnered with American Greetings to launch a new personalized birthday video eCard. 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