{"id":49138,"date":"2026-08-19T07:57:37","date_gmt":"2026-08-19T07:57:37","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49138"},"modified":"2026-08-19T07:57:49","modified_gmt":"2026-08-19T07:57:49","slug":"brenda-song-stars-in-marshalls-new-fall-fashion-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/brenda-song-stars-in-marshalls-new-fall-fashion-campaign\/","title":{"rendered":"Brenda Song Stars In Marshalls\u2019 New Fall Fashion Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Off-price retailer Marshalls has officially teamed up with actress Brenda Song for its new Fall Fashion Field Guide. The shoppable campaign breaks down five defining street-style aesthetics: &#8220;The Belle of the Fall,&#8221; &#8220;The Polished Powerhouse,&#8221; &#8220;The Off-Duty Icon,&#8221; &#8220;The Vibe Curator,&#8221; and &#8220;The Mystical Muse&#8221;. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@marshalls\/video\/7675364046790610206\" data-video-id=\"7675364046790610206\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@marshalls\" href=\"https:\/\/www.tiktok.com\/@marshalls?refer=embed\">@marshalls<\/a> <p>Leaf peeping, but for looks. \ud83d\udc5c\ud83c\udf42\ud83d\udc40 We partnered with BrendaSong to create the Marshalls Fall Fashion Field Guide: a curated collection inspired by the latest trends in the wild, all at head-turning prices. \u200b \u200b Discover your fall style in store and online at the link in bio. MarshallsPartner\u200b @macy_thompsonn @sarreexcuse<\/p> <a target=\"_blank\" title=\"\u266c original sound - Marshalls - Marshalls\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-Marshalls-7675364183017917215?refer=embed\">\u266c original sound &#8211; Marshalls &#8211; Marshalls<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Song also stars in a digital video series, Style Spotting with Brenda Song, showing shoppers how to recreate top seasonal trends at accessible price points both in-store and online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign comes during a strong run of career milestones for the actress. Song recently starred as Ali Lee alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kate-hudson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kate Hudson<\/a> in the hit Netflix comedy series Running Point. She also voiced Kitty Lynxley in Disney&#8217;s Zootopia 2 and earned praise for her role in the critically acclaimed drama The Last Showgirl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Marshalls collaboration builds on Song\u2019s rapidly growing commercial portfolio. Earlier this season, <a href=\"https:\/\/bookingagentinfo.com\/news\/brenda-song-named-olay-brand-ambassador-for-u-s-launch-of-asias-top-cream-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brenda Song was named Olay brand ambassador<\/a> for the U.S. launch of Asia&#8217;s top cream collection, adding to previous ambassadorships with DoorDash and MERIT Beauty. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This strategy of pairing recognizable talent with story-driven style edits mirrors wider retail moves, much like how <a href=\"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jemima Kirke and Rowan Blanchard lead Marc Jacobs&#8217; fall 2026 &#8220;The Swap&#8221; campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Marshalls, partnering with Song continues a successful playbook of aligning with culturally relevant stars. The brand previously tapped <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bowen-yang\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bowen Yang<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/matt-rogers-2\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matt Rogers<\/a> for holiday gifting, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rachel-bilson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rachel Bilson<\/a> for shopping tours, and global superstar <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/priyanka-chopra\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Priyanka Chopra Jonas<\/a>, who was also <a href=\"https:\/\/bookingagentinfo.com\/news\/priyanka-chopra-jonas-named-global-brand-ambassador-for-rolex\/\" target=\"_blank\" rel=\"noreferrer noopener\">named global brand ambassador for Rolex in 2026<\/a>, for its Good Stuff Social Club. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brenda Song\u2019s partnership with Marshalls highlights how heritage off-price retailers are transforming their marketing to capture fashion-conscious, budget-smart consumers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than relying solely on traditional circulars or standard discount messaging, Marshalls is framing its inventory through editorial aesthetics like street-style trends and digital video curation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Song, the deal demonstrates her evolving commercial power. Transitioning effortlessly from beloved television star to prime-time lead and now multi-category brand ambassador, Song brings high likability and authentic charm that resonate across generations of shoppers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With deals spanning skincare, makeup, delivery services, and apparel, what makes Brenda Song such an attractive commercial partner across multiple industries? Will Marshalls expand this campaign into longer-term capsule edits or exclusive product curations with Song in upcoming seasons?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Off-price retailer Marshalls has officially teamed up with actress Brenda Song for its new Fall Fashion Field Guide. The shoppable campaign breaks down five defining street-style aesthetics: &#8220;The Belle of the Fall,&#8221; &#8220;The Polished Powerhouse,&#8221; &#8220;The Off-Duty Icon,&#8221; &#8220;The Vibe Curator,&#8221; and &#8220;The Mystical Muse&#8221;. Song also stars in a digital video series, Style Spotting [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,17],"tags":[],"class_list":["post-49138","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brenda Song Stars In Marshalls\u2019 New Fall Fashion Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/brenda-song-stars-in-marshalls-new-fall-fashion-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brenda Song Stars In Marshalls\u2019 New Fall Fashion Campaign\" \/>\n<meta property=\"og:description\" content=\"Off-price retailer Marshalls has officially teamed up with actress Brenda Song for its new Fall Fashion Field Guide. The shoppable campaign breaks down five defining street-style aesthetics: &#8220;The Belle of the Fall,&#8221; &#8220;The Polished Powerhouse,&#8221; &#8220;The Off-Duty Icon,&#8221; &#8220;The Vibe Curator,&#8221; and &#8220;The Mystical Muse&#8221;. 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The shoppable campaign breaks down five defining street-style aesthetics: &#8220;The Belle of the Fall,&#8221; &#8220;The Polished Powerhouse,&#8221; &#8220;The Off-Duty Icon,&#8221; &#8220;The Vibe Curator,&#8221; and &#8220;The Mystical Muse&#8221;. 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