{"id":49094,"date":"2026-08-18T19:41:31","date_gmt":"2026-08-18T19:41:31","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49094"},"modified":"2026-08-18T19:41:46","modified_gmt":"2026-08-18T19:41:46","slug":"jason-kelce-stars-in-liquid-death-and-garage-beers-new-cross-brand-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-liquid-death-and-garage-beers-new-cross-brand-campaign\/","title":{"rendered":"Jason Kelce Stars In Liquid Death and Garage Beer\u2019s New Cross-Brand Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Former Philadelphia Eagles All-Pro center and current ESPN broadcaster Jason Kelce has teamed up with canned beverage brand Liquid Death and craft lager company Garage Beer for an irreverent new cross-brand campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two brands released a music video featuring Kelce and Liquid Death\u2019s mascot, Murder Man. The satirical advertisement focuses on reports that artificial intelligence data centers consume millions of gallons of water daily to keep hardware cool. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In response, the commercial humorously asks consumers to drink Garage Beer and Liquid Death Sparkling Energy and donate their urine as an alternative cooling liquid. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Liquid Death x Garage Beer x Jason Kelce Want Your Pee\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/r9OhekhlZ9Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The launch includes a novelty \u201cData Center Coolant Collector\u201d mug sold on Liquid Death\u2019s website, alongside interactive collection stations scheduled for Cincinnati Oktoberfest in September.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kelce, a Super Bowl LII champion who retired from the NFL in 2024, has served as a co-owner and operator of Garage Beer since June 2024. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership builds on previous creative projects for the beverage line, such as when Jason Kelce and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kylie-kelce\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kylie Kelce<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/jason-kelce-kylie-kelce-launch-garage-beer-bottles-with-western-film-push\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched Garage Beer bottles with a Western film push<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outside of his beer venture, Kelce maintains active endorsements with Campbell&#8217;s, Buffalo Wild Wings, and General Mills, while co-hosting the New Heights podcast and recording hit holiday charity albums with The Philly Specials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Liquid Death, the partnership continues its history of eccentric, high-visibility celebrity collaborations. The brand previously gained attention when <a href=\"https:\/\/bookingagentinfo.com\/news\/mrbeast-collaborates-with-liquid-death-on-peanut-butter-cup-flavor\/\" target=\"_blank\" rel=\"noreferrer noopener\">MrBeast collaborated with Liquid Death<\/a> on a Peanut Butter Cup flavor and when <a href=\"https:\/\/bookingagentinfo.com\/news\/colby-minifie-fronts-liquid-death-sparkling-energy-ad-as-ashley-barrett\/\" target=\"_blank\" rel=\"noreferrer noopener\">Colby Minifie fronted a Liquid Death Sparkling Energy ad<\/a> as Ashley Barrett. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liquid Death has also executed major promotional campaigns with figures such as <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ozzy-osbourne\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ozzy Osbourne<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/martha-stewart\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Martha Stewart<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/travis-barker\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Travis Barker<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cross-brand collaborations between independent beverage companies remain rare, but Liquid Death and Garage Beer share an identical marketing philosophy built on disruptive comedy and viral internet culture. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of traditional athletic sponsorships that rely on standard product endorsements, this campaign leans heavily into Jason Kelce\u2019s genuine equity ownership and comedic persona. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By anchoring the stunt to a real-world technological talking point (the immense resource demands of AI infrastructure), both brands generate organic social engagement and media coverage without massive traditional media buys. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This strategy allows Liquid Death to promote its low-calorie Sparkling Energy line while simultaneously introducing Garage Beer to Liquid Death&#8217;s extensive digital fan base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How effective are cause-satire campaigns at converting viral social views into sustained retail sales for beverage brands? Will athlete-investors increasingly look to cross-promote their portfolio companies with non-competing consumer brands rather than relying on solo ads?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former Philadelphia Eagles All-Pro center and current ESPN broadcaster Jason Kelce has teamed up with canned beverage brand Liquid Death and craft lager company Garage Beer for an irreverent new cross-brand campaign. The two brands released a music video featuring Kelce and Liquid Death\u2019s mascot, Murder Man. The satirical advertisement focuses on reports that artificial [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,19,15],"tags":[197],"class_list":["post-49094","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-football","category-sports","tag-beverages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jason Kelce Stars In Liquid Death and Garage Beer\u2019s New Cross-Brand Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-liquid-death-and-garage-beers-new-cross-brand-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jason Kelce Stars In Liquid Death and Garage Beer\u2019s New Cross-Brand Campaign\" \/>\n<meta property=\"og:description\" content=\"Former Philadelphia Eagles All-Pro center and current ESPN broadcaster Jason Kelce has teamed up with canned beverage brand Liquid Death and craft lager company Garage Beer for an irreverent new cross-brand campaign. 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The satirical advertisement focuses on reports that artificial [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-liquid-death-and-garage-beers-new-cross-brand-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-18T19:41:31+00:00","article_modified_time":"2026-08-18T19:41:46+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-liquid-death-and-garage-beers-new-cross-brand-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-liquid-death-and-garage-beers-new-cross-brand-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jason Kelce Stars In Liquid Death and Garage Beer\u2019s New Cross-Brand Campaign","datePublished":"2026-08-18T19:41:31+00:00","dateModified":"2026-08-18T19:41:46+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-liquid-death-and-garage-beers-new-cross-brand-campaign\/"},"wordCount":437,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Beverages"],"articleSection":["Campaigns","Endorsement Deals","Football","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-liquid-death-and-garage-beers-new-cross-brand-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-liquid-death-and-garage-beers-new-cross-brand-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-liquid-death-and-garage-beers-new-cross-brand-campaign\/","name":"Jason Kelce Stars In Liquid Death and Garage Beer\u2019s New Cross-Brand Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-18T19:41:31+00:00","dateModified":"2026-08-18T19:41:46+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-liquid-death-and-garage-beers-new-cross-brand-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-liquid-death-and-garage-beers-new-cross-brand-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jason-kelce-stars-in-liquid-death-and-garage-beers-new-cross-brand-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jason Kelce Stars In Liquid Death and Garage Beer\u2019s New Cross-Brand Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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