{"id":49048,"date":"2026-08-18T12:39:52","date_gmt":"2026-08-18T12:39:52","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=49048"},"modified":"2026-08-18T12:51:15","modified_gmt":"2026-08-18T12:51:15","slug":"will-johnson-signs-with-3-arts-sports-for-management","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/will-johnson-signs-with-3-arts-sports-for-management\/","title":{"rendered":"Will Johnson Signs With 3 Arts Sports For Management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Will Johnson is building out his team off the field by signing with 3 Arts Sports for management, focusing on commercial brand partnerships, marketing, and off-field entertainment ventures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Johnson will maintain his current structure for all other areas of his professional career. He continues to be represented on the field by Athletes First. His media relations and publicity remain under the guidance of Ace PR, led by publicist Alejandra Cristina Ayalde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3 Arts Sports, the athlete-management arm of Lionsgate-backed 3 Arts Entertainment, has built a fast-growing client roster across professional sports, managing prominent stars including Travis Kelce, Myles Garrett, NFL Offensive Rookie of the Year Jayden Daniels, and WNBA guard <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/sophie-cunningham\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sophie Cunningham<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Johnson\u2019s addition comes shortly after his former college teammate, Chicago Bears tight end Colston Loveland, <a href=\"https:\/\/bookingagentinfo.com\/news\/colston-loveland-signs-with-3-arts-sports-for-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">signed with 3 Arts Sports for management<\/a>, following a similar off-field move earlier this summer when free-agent NBA guard <a href=\"https:\/\/bookingagentinfo.com\/news\/lonzo-ball-signs-with-3-arts-sports-for-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lonzo Ball signed with 3 Arts Sports for management<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Johnson built an elite r\u00e9sum\u00e9 during his collegiate career with the Michigan Wolverines. A defensive cornerstone during Michigan&#8217;s undefeated 2023 national championship run, he took home Defensive MVP honors in the CFP National Championship Game and later earned First-Team All-American honors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over his college career, Johnson also earned First-Team All-Big Ten honors and set Michigan\u2019s record for career interception return touchdowns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By partnering with 3 Arts Sports, Johnson aligns his off-field commercial aspirations with a team experienced in scaling athlete brands across mainstream entertainment and lifestyle markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Separating on-field contract negotiation from off-field brand management is rapidly becoming the standard playbook for top-tier young football stars. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By keeping Athletes First for team negotiations and Ace PR for media strategy, Will Johnson maintains dedicated experts in their core domains while enabling 3 Arts Sports to focus purely on building his commercial portfolio and off-field enterprise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having recently signed both Johnson and Colston Loveland, 3 Arts Sports is showing an aggressive appetite for young talent with national championship pedigrees and high marketability. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Securing specialized off-field representation early allows Johnson to lay the foundation for long-term endorsement equity from the start of his pro career.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How will splitting off-field management from on-field representation accelerate Will Johnson&#8217;s commercial brand partnerships? Does 3 Arts Sports&#8217; back-to-back signing of Will Johnson and Colston Loveland signal a targeted blueprint to represent core talent from championship programs?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will Johnson is building out his team off the field by signing with 3 Arts Sports for management, focusing on commercial brand partnerships, marketing, and off-field entertainment ventures. Johnson will maintain his current structure for all other areas of his professional career. He continues to be represented on the field by Athletes First. His media [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,49,10,15],"tags":[],"class_list":["post-49048","post","type-post","status-publish","format-standard","hentry","category-football","category-management-signings","category-new-signings","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will Johnson Signs With 3 Arts Sports For Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/will-johnson-signs-with-3-arts-sports-for-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will Johnson Signs With 3 Arts Sports For Management\" \/>\n<meta property=\"og:description\" content=\"Will Johnson is building out his team off the field by signing with 3 Arts Sports for management, focusing on commercial brand partnerships, marketing, and off-field entertainment ventures. Johnson will maintain his current structure for all other areas of his professional career. He continues to be represented on the field by Athletes First. 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Johnson will maintain his current structure for all other areas of his professional career. He continues to be represented on the field by Athletes First. His media [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/will-johnson-signs-with-3-arts-sports-for-management\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-18T12:39:52+00:00","article_modified_time":"2026-08-18T12:51:15+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/will-johnson-signs-with-3-arts-sports-for-management\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/will-johnson-signs-with-3-arts-sports-for-management\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Will Johnson Signs With 3 Arts Sports For Management","datePublished":"2026-08-18T12:39:52+00:00","dateModified":"2026-08-18T12:51:15+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/will-johnson-signs-with-3-arts-sports-for-management\/"},"wordCount":388,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Football","Management Signings","New Signings","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/will-johnson-signs-with-3-arts-sports-for-management\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/will-johnson-signs-with-3-arts-sports-for-management\/","url":"https:\/\/bookingagentinfo.com\/news\/will-johnson-signs-with-3-arts-sports-for-management\/","name":"Will Johnson Signs With 3 Arts Sports For Management","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-18T12:39:52+00:00","dateModified":"2026-08-18T12:51:15+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/will-johnson-signs-with-3-arts-sports-for-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/will-johnson-signs-with-3-arts-sports-for-management\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/will-johnson-signs-with-3-arts-sports-for-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Will Johnson Signs With 3 Arts Sports For Management"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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