{"id":48878,"date":"2026-08-17T13:39:51","date_gmt":"2026-08-17T13:39:51","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48878"},"modified":"2026-08-17T13:40:08","modified_gmt":"2026-08-17T13:40:08","slug":"50-cent-reunites-with-reebok-for-the-return-of-the-iconic-g-unit-g6-sneaker","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/50-cent-reunites-with-reebok-for-the-return-of-the-iconic-g-unit-g6-sneaker\/","title":{"rendered":"50 Cent Reunites With Reebok For The Return Of the Iconic G-Unit G6 Sneaker"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Twenty-three years after it first hit shelves, the Reebok G-Unit G6 is coming back. Reebok confirmed on August 15, 2026, that it is reissuing 50 Cent&#8217;s signature sneaker in its original red, white, and blue colorway, with a release set for August 20 through Reebok.com and select retailers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"G-Unit Sneakers Return August 20th #Reebok \" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W3wjHp0ga7k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The 1:1 retro sticks close to the 2003 original: a white leather and grey suede upper, a tri-color heel tab, blue &#8220;G-Unit&#8221; embroidery on the lateral heel, and an icy rubber outsole. It will sell for $130 in unisex sizes 3.5 through 13, plus size 14.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G-Unit member Tony Yayo tipped off fans about the reunion earlier this year, months before Reebok made it official. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">50 Cent called the sneaker part of a special chapter in his career and said its lasting impact on sneaker culture made now the right time to bring it back for longtime fans and a new generation. Reebok CEO Todd Krinsky said the partnership helped define an important stretch of the brand&#8217;s history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The G6 launched in 2003 alongside 50 Cent&#8217;s Get Rich or Die Tryin&#8217; and became one of hip-hop&#8217;s defining sneaker crossovers, reportedly outselling <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jay-z\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jay-Z<\/a>&#8216;s rival S. Carter line and generating close to $80 million for 50 Cent at its commercial peak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The relaunch also fits into Reebok&#8217;s wider music-driven comeback. The brand has spent 2026 leaning on artists to power its Classics revival, <a href=\"https:\/\/bookingagentinfo.com\/news\/karol-g-stars-in-reebok-born-classic-worn-together-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">naming Karol G global ambassador for its &#8220;Born Classic. Worn Together.&#8221; campaign<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/news\/partynextdoor-stars-in-reebok-born-classic-worn-for-life-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">tapping R&amp;B star PARTYNEXTDOOR<\/a> for an earlier &#8220;Born Classic. Worn for Life.&#8221; chapter, and <a href=\"https:\/\/bookingagentinfo.com\/news\/k-trap-fronts-reebok-uks-born-classics-worn-for-life-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">enlisting UK rapper K-Trap<\/a> to front &#8220;The Give Back&#8221; film series in London. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bringing 50 Cent back into the fold ties Reebok&#8217;s current roster to the sneaker deals that shaped its early-2000s identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond sneakers, 50 Cent stays busy: he fronted DoorDash&#8217;s &#8220;The Big Beef&#8221; Super Bowl LX campaign in February and struck a $100 million Planet Hollywood partnership in March to open the PH Live entertainment venue in Times Square.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a nostalgia play; Reebok pulling 50 Cent back into the fold shows the brand sees real commercial upside in reviving artist-era sneakers, not just chasing a viral throwback moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slotting the G6 next to campaigns from Karol G, PARTYNEXTDOOR and K-Trap suggests Reebok is stitching together a cross-generational sneaker lineup rather than running a one-off flashback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For 50 Cent, the timing lands during an active stretch of dealmaking, a sign that more than two decades in, he&#8217;s still one of hip-hop&#8217;s most bankable brand partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does the G6&#8217;s return signal a bigger wave of early-2000s hip-hop sneaker revivals across other brands? Could Reebok bring back more of the original G-Unit line, like the G XT or G6 Runner, if the G6 sells well?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twenty-three years after it first hit shelves, the Reebok G-Unit G6 is coming back. Reebok confirmed on August 15, 2026, that it is reissuing 50 Cent&#8217;s signature sneaker in its original red, white, and blue colorway, with a release set for August 20 through Reebok.com and select retailers. The 1:1 retro sticks close to the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,24,17,23,18],"tags":[],"class_list":["post-48878","post","type-post","status-publish","format-standard","hentry","category-endorsements","category-fashion","category-film-tv","category-hip-hop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>50 Cent Reunites With Reebok For The Return Of the Iconic G-Unit G6 Sneaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/50-cent-reunites-with-reebok-for-the-return-of-the-iconic-g-unit-g6-sneaker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"50 Cent Reunites With Reebok For The Return Of the Iconic G-Unit G6 Sneaker\" \/>\n<meta property=\"og:description\" content=\"Twenty-three years after it first hit shelves, the Reebok G-Unit G6 is coming back. Reebok confirmed on August 15, 2026, that it is reissuing 50 Cent&#8217;s signature sneaker in its original red, white, and blue colorway, with a release set for August 20 through Reebok.com and select retailers. 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Reebok confirmed on August 15, 2026, that it is reissuing 50 Cent&#8217;s signature sneaker in its original red, white, and blue colorway, with a release set for August 20 through Reebok.com and select retailers. The 1:1 retro sticks close to the [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/50-cent-reunites-with-reebok-for-the-return-of-the-iconic-g-unit-g6-sneaker\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-17T13:39:51+00:00","article_modified_time":"2026-08-17T13:40:08+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/50-cent-reunites-with-reebok-for-the-return-of-the-iconic-g-unit-g6-sneaker\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/50-cent-reunites-with-reebok-for-the-return-of-the-iconic-g-unit-g6-sneaker\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"50 Cent Reunites With Reebok For The Return Of the Iconic G-Unit G6 Sneaker","datePublished":"2026-08-17T13:39:51+00:00","dateModified":"2026-08-17T13:40:08+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/50-cent-reunites-with-reebok-for-the-return-of-the-iconic-g-unit-g6-sneaker\/"},"wordCount":472,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Endorsement Deals","Fashion","Film\/TV","Hip-Hop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/50-cent-reunites-with-reebok-for-the-return-of-the-iconic-g-unit-g6-sneaker\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/50-cent-reunites-with-reebok-for-the-return-of-the-iconic-g-unit-g6-sneaker\/","url":"https:\/\/bookingagentinfo.com\/news\/50-cent-reunites-with-reebok-for-the-return-of-the-iconic-g-unit-g6-sneaker\/","name":"50 Cent Reunites With Reebok For The Return Of the Iconic G-Unit G6 Sneaker","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-17T13:39:51+00:00","dateModified":"2026-08-17T13:40:08+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/50-cent-reunites-with-reebok-for-the-return-of-the-iconic-g-unit-g6-sneaker\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/50-cent-reunites-with-reebok-for-the-return-of-the-iconic-g-unit-g6-sneaker\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/50-cent-reunites-with-reebok-for-the-return-of-the-iconic-g-unit-g6-sneaker\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"50 Cent Reunites With Reebok For The Return Of the Iconic G-Unit G6 Sneaker"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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