{"id":48865,"date":"2026-08-17T09:14:02","date_gmt":"2026-08-17T09:14:02","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48865"},"modified":"2026-08-17T09:14:21","modified_gmt":"2026-08-17T09:14:21","slug":"tracee-ellis-ross-anderson-paak-and-ryan-destiny-front-pattern-beautys-new-flat-iron-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/tracee-ellis-ross-anderson-paak-and-ryan-destiny-front-pattern-beautys-new-flat-iron-campaign\/","title":{"rendered":"Tracee Ellis Ross, Anderson .Paak, and Ryan Destiny Front Pattern Beauty&#8217;s New Flat Iron Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tracee Ellis Ross is bringing the heat to PATTERN Beauty, and she recruited two famous friends to help show it off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On August 13, Ross unveiled PATTERN&#8217;s new Heat Essentials collection, headlined by the brand&#8217;s first-ever Vibrating Flat Iron. The tool uses ceramic-coated plates that vibrate up to 12,000 times per minute, aimed at reducing the multiple passes that can damage curly, coily, and tight-textured hair. It arrives alongside a Detox Shampoo, Blow Out Primer, and Flexible Hold Spray.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NEW! For Blowouts &amp; Silk Presses | PATTERN Beauty\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2l4znA7f1yQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For the campaign, Ross tapped Anderson .Paak and Ryan Destiny, calling them the &#8220;dream&#8221; picks for silky, sleek hair. .Paak is known for his straightened bob as alter ego DJ Pee .Wee, while Destiny has built a reputation for polished, ultra-sleek styles on red carpets and stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a rare outside-talent move for a brand usually fronted solely by its founder. PATTERN&#8217;s only prior campaign with other stars came in June 2025, reuniting Ross with her Girlfriends castmates <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jill-marie-jones\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jill Marie Jones<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/golden-brooks\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Golden Brooks<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/persia-white\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Persia White<\/a> for its first-ever TV commercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ross has had a busy 2026 beyond PATTERN, too, recently <a href=\"https:\/\/bookingagentinfo.com\/news\/tracee-ellis-ross-teams-up-with-emmanuelle-khanh-on-eyewear-collaboration\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronting a designer eyewear capsule with Emmanuelle Khanh<\/a> and signing a first-look TV deal with Fox Entertainment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">.Paak, fresh off directing his film *K-Pops!* and landing on the TIME100 list, recently <a href=\"https:\/\/bookingagentinfo.com\/news\/anderson-paak-partners-with-visa-for-music-led-brand-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">starred in Visa&#8217;s &#8220;Pro Move&#8221; campaign<\/a>, composing an original jingle for the brand; he&#8217;ll join <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bruno-mars\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bruno Mars<\/a> on the full Silk Sonic tour later this year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Destiny performed at ESSENCE Festival 2026&#8217;s Aaliyah tribute this July and has previously endorsed brands like Adidas and AJ Crimson Beauty, alongside her acting work in Amazon MGM&#8217;s The Fire Inside.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PATTERN&#8217;s pivot to outside star power fits a wider 2026 pattern of haircare brands leaning on celebrity collaborators, like <a href=\"https:\/\/bookingagentinfo.com\/news\/crystal-renee-hayslett-partners-with-ors-hair-care-on-new-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crystal Ren\u00e9e Hayslett&#8217;s co-created collection with ORS Hair Care<\/a>, which similarly banked on lived textured-hair experience to sell authenticity over star power alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This launch is less about a single product and more about PATTERN staking its claim beyond &#8220;curl care.&#8221; Casting .Paak and Destiny, neither typically associated with curl advocacy, signal that Ross is chasing versatility (curls and silk presses) rather than staying in a curl-only lane. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also notable timing: this drops in the same year Ross is stretching into eyewear design and network television, suggesting PATTERN is one piece of a much bigger 2026 for her.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does casting stars known for *straight* hair dilute or actually strengthen PATTERN&#8217;s curl-first identity? Could this nudge more curl-focused brands into launching heat tools of their own?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracee Ellis Ross is bringing the heat to PATTERN Beauty, and she recruited two famous friends to help show it off. On August 13, Ross unveiled PATTERN&#8217;s new Heat Essentials collection, headlined by the brand&#8217;s first-ever Vibrating Flat Iron. The tool uses ceramic-coated plates that vibrate up to 12,000 times per minute, aimed at reducing [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,14,11,17,18,161],"tags":[],"class_list":["post-48865","post","type-post","status-publish","format-standard","hentry","category-beauty","category-campaigns","category-endorsements","category-film-tv","category-music","category-rb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tracee Ellis Ross, Anderson .Paak, and Ryan Destiny Front Pattern Beauty&#039;s New Flat Iron Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/tracee-ellis-ross-anderson-paak-and-ryan-destiny-front-pattern-beautys-new-flat-iron-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tracee Ellis Ross, Anderson .Paak, and Ryan Destiny Front Pattern Beauty&#039;s New Flat Iron Campaign\" \/>\n<meta property=\"og:description\" content=\"Tracee Ellis Ross is bringing the heat to PATTERN Beauty, and she recruited two famous friends to help show it off. 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