{"id":48863,"date":"2026-08-17T08:55:56","date_gmt":"2026-08-17T08:55:56","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48863"},"modified":"2026-08-17T08:56:10","modified_gmt":"2026-08-17T08:56:10","slug":"aitana-bonmati-joins-gatorades-global-roster-of-football-stars","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/aitana-bonmati-joins-gatorades-global-roster-of-football-stars\/","title":{"rendered":"Aitana Bonmat\u00ed Joins Gatorade&#8217;s Global Roster of Football Stars"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gatorade has added Aitana Bonmat\u00ed to its global football roster, announcing the deal on August 14, 2026, just ahead of the new season. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The three-time Ballon d&#8217;Or winner and FC Barcelona midfielder becomes the newest face of Gatorade&#8217;s long-running &#8220;Is It In You?&#8221; platform, joining forerunners like Vin\u00edcius J\u00fanior and Luis D\u00edaz, who <a href=\"https:\/\/bookingagentinfo.com\/news\/christian-pulisic-vinicius-junior-4-others-star-in-new-campaign-for-gatorade\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted the brand&#8217;s &#8220;Trust What&#8217;s Inside&#8221; campaign<\/a> earlier this year alongside Christian Pulisic.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@aitanabonmati\/video\/7674255112210025750\" data-video-id=\"7674255112210025750\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@aitanabonmati\" href=\"https:\/\/www.tiktok.com\/@aitanabonmati?refer=embed\">@aitanabonmati<\/a> <p>The world sees the trophies. There is sweat behind them. \u26a1\ufe0f <a title=\"isitinyou?\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/isitinyou%3F?refer=embed\">#IsItInYou?<\/a><\/p> <a target=\"_blank\" title=\"\u266c so original - Aitana Bonmat\u00ed\" href=\"https:\/\/www.tiktok.com\/music\/so-original-7674255129809292054?refer=embed\">\u266c so original &#8211; Aitana Bonmat\u00ed<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bonmat\u00ed arrives with one of the most decorated r\u00e9sum\u00e9s in women&#8217;s football. She&#8217;s won the Ballon d&#8217;Or F\u00e9minin three years running, was named the 2023 FIFA Women&#8217;s World Cup&#8217;s best player, and became the first footballer to win the Laureus World Sportswoman of the Year award in 2024. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In September 2024, she signed a four-year extension with Barcelona, turning down a release-clause offer from Chelsea and interest from NWSL clubs to stay at the club she&#8217;s called home since 2012.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gatorade isn&#8217;t her only current partnership. Bonmat\u00ed has been an Adidas ambassador since July 2024, most recently fronting the brand&#8217;s &#8220;Illuminated&#8221; docuseries, and became the face of Hublot&#8217;s UEFA Women&#8217;s Euro 2025 timekeeping campaign in mid-2025. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gatorade itself has spent 2026 leaning hard into football and women&#8217;s sport: after April&#8217;s &#8220;Trust What&#8217;s Inside&#8221; relaunch, it named tennis great <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/venus-williams\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Venus Williams<\/a> as the <a href=\"https:\/\/bookingagentinfo.com\/news\/venus-williams-named-first-ambassador-for-gatorade-body-of-science-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">first ambassador for its &#8220;Body of Science&#8221; research initiative<\/a> studying women&#8217;s hydration across life stages. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bonmat\u00ed&#8217;s signing extends that thread into the traditionally men&#8217;s-heavy football roster, pairing her with a brand whose GSSI research arm has found elite female players can lose between one and one-and-a-half litres of fluid per 90-minute match.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a statement, PepsiCo International Beverages CEO Eugene Willemsen said Bonmat\u00ed&#8217;s daily discipline made her a natural fit for a brand built on the same idea: no shortcuts, only preparation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bonmat\u00ed described her career as built on what she calls &#8220;invisible training&#8221;, the recovery sessions and daily choices fans never see.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing lines up with Gatorade&#8217;s broader 2026 football push, which has run alongside rival campaigns like <a href=\"https:\/\/bookingagentinfo.com\/news\/lionel-messi-and-lamine-yamal-front-adidas-la-final-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adidas&#8217;s Messi-and-Yamal-fronted &#8220;LA FINAL&#8221; activation<\/a> around the World Cup final. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Gatorade, locking in the world&#8217;s best female player heading into a marquee season signals that it wants credibility in the women&#8217;s game to match its footprint in the men&#8217;s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gatorade signing the reigning best player in women&#8217;s football right before a season that includes Barcelona&#8217;s Champions League defense and Spain&#8217;s continued push at the top of the international rankings is a straightforward brand move: stand next to whoever&#8217;s winning. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it&#8217;s also part of a bigger pattern. Gatorade has spent 2026 building a genuine two-track roster: one leaning on marquee men&#8217;s names for World Cup buzz, the other investing ambassador dollars and actual research into women&#8217;s sports science through Venus Williams and now Bonmat\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tying the deal to GSSI data collection, rather than just a face on a bottle, makes it a more substantive bet than a typical endorsement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does adding Bonmat\u00ed give Gatorade more credibility in women&#8217;s football than a men&#8217;s-only roster ever could? How much will GSSI&#8217;s female-athlete hydration research actually change how Gatorade markets to women versus men?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gatorade has added Aitana Bonmat\u00ed to its global football roster, announcing the deal on August 14, 2026, just ahead of the new season. The three-time Ballon d&#8217;Or winner and FC Barcelona midfielder becomes the newest face of Gatorade&#8217;s long-running &#8220;Is It In You?&#8221; platform, joining forerunners like Vin\u00edcius J\u00fanior and Luis D\u00edaz, who fronted the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11,26,15],"tags":[197],"class_list":["post-48863","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-endorsements","category-soccer","category-sports","tag-beverages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aitana Bonmat\u00ed Joins Gatorade&#039;s Global Roster of Football Stars<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/aitana-bonmati-joins-gatorades-global-roster-of-football-stars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aitana Bonmat\u00ed Joins Gatorade&#039;s Global Roster of Football Stars\" \/>\n<meta property=\"og:description\" content=\"Gatorade has added Aitana Bonmat\u00ed to its global football roster, announcing the deal on August 14, 2026, just ahead of the new season. The three-time Ballon d&#8217;Or winner and FC Barcelona midfielder becomes the newest face of Gatorade&#8217;s long-running &#8220;Is It In You?&#8221; platform, joining forerunners like Vin\u00edcius J\u00fanior and Luis D\u00edaz, who fronted the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/aitana-bonmati-joins-gatorades-global-roster-of-football-stars\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-17T08:55:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T08:56:10+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aitana Bonmat\u00ed Joins Gatorade's Global Roster of Football Stars","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/aitana-bonmati-joins-gatorades-global-roster-of-football-stars\/","og_locale":"en_US","og_type":"article","og_title":"Aitana Bonmat\u00ed Joins Gatorade's Global Roster of Football Stars","og_description":"Gatorade has added Aitana Bonmat\u00ed to its global football roster, announcing the deal on August 14, 2026, just ahead of the new season. The three-time Ballon d&#8217;Or winner and FC Barcelona midfielder becomes the newest face of Gatorade&#8217;s long-running &#8220;Is It In You?&#8221; platform, joining forerunners like Vin\u00edcius J\u00fanior and Luis D\u00edaz, who fronted the [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/aitana-bonmati-joins-gatorades-global-roster-of-football-stars\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-17T08:55:56+00:00","article_modified_time":"2026-08-17T08:56:10+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/aitana-bonmati-joins-gatorades-global-roster-of-football-stars\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/aitana-bonmati-joins-gatorades-global-roster-of-football-stars\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Aitana Bonmat\u00ed Joins Gatorade&#8217;s Global Roster of Football Stars","datePublished":"2026-08-17T08:55:56+00:00","dateModified":"2026-08-17T08:56:10+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/aitana-bonmati-joins-gatorades-global-roster-of-football-stars\/"},"wordCount":558,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Beverages"],"articleSection":["Brand Ambassador","Endorsement Deals","Soccer","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/aitana-bonmati-joins-gatorades-global-roster-of-football-stars\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/aitana-bonmati-joins-gatorades-global-roster-of-football-stars\/","url":"https:\/\/bookingagentinfo.com\/news\/aitana-bonmati-joins-gatorades-global-roster-of-football-stars\/","name":"Aitana Bonmat\u00ed Joins Gatorade's Global Roster of Football Stars","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-17T08:55:56+00:00","dateModified":"2026-08-17T08:56:10+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/aitana-bonmati-joins-gatorades-global-roster-of-football-stars\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/aitana-bonmati-joins-gatorades-global-roster-of-football-stars\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/aitana-bonmati-joins-gatorades-global-roster-of-football-stars\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Aitana Bonmat\u00ed Joins Gatorade&#8217;s Global Roster of Football Stars"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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