{"id":48861,"date":"2026-08-17T08:21:40","date_gmt":"2026-08-17T08:21:40","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48861"},"modified":"2026-08-17T08:21:51","modified_gmt":"2026-08-17T08:21:51","slug":"lainey-wilson-releases-a-new-rodeo-inspired-collection-with-wrangler","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/lainey-wilson-releases-a-new-rodeo-inspired-collection-with-wrangler\/","title":{"rendered":"Lainey Wilson Releases a New Rodeo-Inspired Collection With Wrangler"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lainey Wilson just gave her Wrangler wardrobe another refresh. Wrangler launched the Fall 2026 collection on Thursday as part of its multi-year partnership with Wilson, which began in 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new denim, bell bottoms, jackets, and shirts are appearing across Wrangler&#8217;s US, UK, and European stores at once, the broadest international slice fans outside America have gotten from the pair so far.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@laineywilson\/video\/7673160436056952095\" data-video-id=\"7673160436056952095\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@laineywilson\" href=\"https:\/\/www.tiktok.com\/@laineywilson?refer=embed\">@laineywilson<\/a> <p>This is for the ones who never slow down \u2764\ufe0f The latest drop in my collection with @Wrangler is comin&#8217; your way tomorrow, 8\/13.<\/p> <a target=\"_blank\" title=\"\u266c original sound - Lainey Wilson\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7673160398798899999?refer=embed\">\u266c original sound &#8211; Lainey Wilson<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This season&#8217;s line draws from the 1970s, leaning on suede fringe, warm earth tones, and statement collars, while staying grounded in Wrangler&#8217;s dark denim and Western roots. Copper collar tips, pearl snaps, and faux fur pieces round out the collection, adding a vintage, glam-meets-grit feel that&#8217;s become Wilson&#8217;s signature with the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The drop builds on a relationship that started in May 2023, when Wrangler signed Wilson as the face of its women&#8217;s line. Kontoor Brands, Wrangler&#8217;s parent company, has since called it the label&#8217;s largest collaboration to date. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As detailed in <a href=\"https:\/\/bookingagentinfo.com\/news\/lainey-wilson-and-wrangler-launch-new-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wrangler and Wilson&#8217;s earlier 2026 collection launch<\/a>, what started as a spokesperson deal has evolved into a genuine co-design partnership, with Wilson fronting near-back-to-back seasonal drops throughout the year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wrangler has long leaned on country music for credibility, also sponsoring artists like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/george-strait\/endorsements\/\">George Strait<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jon-pardi\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jon Pardi<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/cody-johnson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cody Johnson<\/a>, plus newer signee <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tucker-wetmore\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tucker Wetmore<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fellow artist <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/chase-rice\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chase Rice<\/a> recently joined that roster too, <a href=\"https:\/\/bookingagentinfo.com\/news\/chase-rice-teams-up-with-coors-banquet-and-wrangler-for-music-infused-denim-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">teaming with Wrangler and Coors Banquet<\/a> on a limited-edition denim line built around his single &#8220;Connie Lou.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wilson&#8217;s own endorsement portfolio keeps growing alongside her Wrangler ties. She&#8217;s <a href=\"https:\/\/bookingagentinfo.com\/news\/lainey-wilson-stars-in-new-campaign-for-coors-light\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted a recent campaign for Coors Light<\/a>, where she&#8217;s been a brand ambassador since January 2024, and has also worked with Whataburger and launched her own Golden West boot label. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Fall 2026 Wrangler collection lands as Wilson wraps a strong year, coming off ACM wins for Entertainer of the Year and Album of the Year for Whirlwind.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Wilson-Wrangler deal is a good case study in what happens when a brand partnership is given years, not months, to develop. What started as a standard spokesperson deal in 2023 turned into an actual design collaboration, and the payoff is a collection Wrangler now calls its biggest ever. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wrangler&#8217;s broader playbook, locking in repeat country artists like Strait, Cody Johnson, and now Chase Rice and Tucker Wetmore, rather than chasing one-off ads, seems to be the real engine behind its cultural relevance in the genre right now. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for Wilson, stacking deals across denim, beer, and boots without losing her identity says something about how tightly her commercial partnerships track with her actual persona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a slow-build, multi-year deal like this feel more genuine to fans than a single splashy campaign? Could Wrangler&#8217;s approach with Wilson become the standard model for how fashion brands work with country artists? Would this collection get you to buy in: for the design, the price point, or Wilson&#8217;s story behind it?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lainey Wilson just gave her Wrangler wardrobe another refresh. Wrangler launched the Fall 2026 collection on Thursday as part of its multi-year partnership with Wilson, which began in 2023. The new denim, bell bottoms, jackets, and shirts are appearing across Wrangler&#8217;s US, UK, and European stores at once, the broadest international slice fans outside America [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,11,24,18,175],"tags":[],"class_list":["post-48861","post","type-post","status-publish","format-standard","hentry","category-country","category-endorsements","category-fashion","category-music","category-product-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lainey Wilson Releases a New Rodeo-Inspired Collection With Wrangler<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/lainey-wilson-releases-a-new-rodeo-inspired-collection-with-wrangler\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lainey Wilson Releases a New Rodeo-Inspired Collection With Wrangler\" \/>\n<meta property=\"og:description\" content=\"Lainey Wilson just gave her Wrangler wardrobe another refresh. Wrangler launched the Fall 2026 collection on Thursday as part of its multi-year partnership with Wilson, which began in 2023. 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Wrangler launched the Fall 2026 collection on Thursday as part of its multi-year partnership with Wilson, which began in 2023. 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