{"id":48859,"date":"2026-08-17T07:59:32","date_gmt":"2026-08-17T07:59:32","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48859"},"modified":"2026-08-17T07:59:45","modified_gmt":"2026-08-17T07:59:45","slug":"hilary-duff-partners-with-ladder-for-a-new-wellness-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/hilary-duff-partners-with-ladder-for-a-new-wellness-campaign\/","title":{"rendered":"Hilary Duff Partners With Ladder for a New Wellness Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hilary Duff is giving fans another look at her wellness routine, courtesy of Ladder. On August 13, the actress and singer posted a sponsored Instagram Reel telling followers, &#8220;You&#8217;ve been asking. @joinladder is the answer,&#8221; tagging the fitness app and adding #ladderpartner. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The caption is light on detail, not naming which product she&#8217;s using, but it signals that the content responds to questions from her audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The post <a href=\"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-ladder-for-strength-training-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">extends Duff&#8217;s original partnership with Ladder<\/a>, announced in April 2026 as the Austin-based app&#8217;s first-ever celebrity campaign, &#8220;Hilary Duff Trains on Ladder.&#8221; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That deal leaned on Duff&#8217;s switch from cardio to strength training and cited data showing the share of female Ladder members who define fitness success as gaining strength has jumped from under 10% to over 40% since joining the app. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before signing Duff, Ladder&#8217;s most notable outside alliance was with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/diplo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diplo<\/a>&#8216;s Run Club for a nationwide strength-training tour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duff has stayed busy well beyond fitness. Best known for starring in Disney Channel&#8217;s Lizzie McGuire before building a career across film, television, music, and publishing, she&#8217;s mid-comeback in 2026: her sixth studio album, Luck\u2026or Something, debuted at No. 3 on the Billboard 200, and her sold-out &#8220;The Lucky Me Tour&#8221; has played more than 50 shows worldwide, including Madison Square Garden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That momentum has fueled a busy endorsement year. In May, <a href=\"https:\/\/bookingagentinfo.com\/news\/hilary-duff-teams-up-with-aperol-for-lucky-me-tour-summer-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aperol signed on as the official sponsor of her tour<\/a>, running pre-show &#8220;Spritz Day Club&#8221; meetups in eight U.S. markets. In July, Bath &amp; Body Works <a href=\"https:\/\/bookingagentinfo.com\/news\/hilary-duff-named-campaign-ambassador-and-creative-partner-for-bath-body-works-fruit-fusion\/\" target=\"_blank\" rel=\"noreferrer noopener\">named Duff campaign ambassador and creative partner<\/a> for its Fruit Fusion fragrance line. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She also holds investment stakes in Nudestix and Happy Little Camper, and serves as Chief Brand Director for home fragrance label Below 60\u00b0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ladder, meanwhile, has grown to about 400,000 members worldwide, with women making up roughly 80\u201390% of its base. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The app earned Apple&#8217;s 2025 Editors&#8217; Choice honor and carries a 4.95 App Store rating, backed by $15 million in Series B funding plus a $90 million growth investment from General Catalyst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duff&#8217;s low-key, caption-light approach might be the smartest part of this rollout; instead of a big, splashy relaunch, she&#8217;s treating the update like a conversation with fans, which tends to read as more authentic than a formal campaign drop. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also shows brands increasingly using influencer-style &#8220;check-in&#8221; content to keep long-term partnerships feeling fresh between major announcements, rather than treating a deal as a one-and-done press moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is this a genuinely new Ladder deal, or just fresh content under the original April agreement? Could this kind of quiet, drip-fed content become the new playbook for sustaining year-long celebrity partnerships?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hilary Duff is giving fans another look at her wellness routine, courtesy of Ladder. On August 13, the actress and singer posted a sponsored Instagram Reel telling followers, &#8220;You&#8217;ve been asking. @joinladder is the answer,&#8221; tagging the fitness app and adding #ladderpartner. The caption is light on detail, not naming which product she&#8217;s using, but [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17,176,18],"tags":[],"class_list":["post-48859","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","category-fitness","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hilary Duff Partners With Ladder for a New Wellness Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/hilary-duff-partners-with-ladder-for-a-new-wellness-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hilary Duff Partners With Ladder for a New Wellness Campaign\" \/>\n<meta property=\"og:description\" content=\"Hilary Duff is giving fans another look at her wellness routine, courtesy of Ladder. On August 13, the actress and singer posted a sponsored Instagram Reel telling followers, &#8220;You&#8217;ve been asking. @joinladder is the answer,&#8221; tagging the fitness app and adding #ladderpartner. The caption is light on detail, not naming which product she&#8217;s using, but [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/hilary-duff-partners-with-ladder-for-a-new-wellness-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-17T07:59:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T07:59:45+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hilary Duff Partners With Ladder for a New Wellness Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/hilary-duff-partners-with-ladder-for-a-new-wellness-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Hilary Duff Partners With Ladder for a New Wellness Campaign","og_description":"Hilary Duff is giving fans another look at her wellness routine, courtesy of Ladder. On August 13, the actress and singer posted a sponsored Instagram Reel telling followers, &#8220;You&#8217;ve been asking. @joinladder is the answer,&#8221; tagging the fitness app and adding #ladderpartner. 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