{"id":48827,"date":"2026-08-15T15:36:06","date_gmt":"2026-08-15T15:36:06","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48827"},"modified":"2026-08-15T15:36:19","modified_gmt":"2026-08-15T15:36:19","slug":"jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/","title":{"rendered":"Jemima Kirke and Rowan Blanchard Lead Marc Jacobs&#8217; Fall 2026 &#8220;The Swap&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Marc Jacobs has tapped Jemima Kirke and Rowan Blanchard to front &#8220;The Swap,&#8221; its fall 2026 campaign and newest chapter in the brand&#8217;s &#8220;Question Marc&#8221; storytelling series. Marc Jacobs debuted The Swap, starring actor Rowan Blanchard and artist and actor Jemima Kirke.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The episodic micro-drama, set at Marc Jacobs&#8217; runway show, follows the pair accidentally swapping identical leather Scene handbags on their way out. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Narrated by playwright and actor Jeremy O. Harris, the story opens at Bookmarc, the designer&#8217;s bookstore, before flashing back to the mix-up and the two-day chase across New York that follows.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@marcjacobs\/video\/7673499551528979743\" data-video-id=\"7673499551528979743\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@marcjacobs\" href=\"https:\/\/www.tiktok.com\/@marcjacobs?refer=embed\">@marcjacobs<\/a> <p>Episode One: The Swap Once upon a time in New York at a Marc Jacobs runway show, two identical bags leave in the wrong hands.\u00a0The\u00a0only clue? One incredibly chic photo. Tune in to Episode One as a not-so-minor mix-up takes the Scene on a journey across the city. <a title=\"jemimakirke\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jemimakirke?refer=embed\">#jemimakirke<\/a> <a title=\"rowanblanchard\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/rowanblanchard?refer=embed\">#rowanblanchard<\/a> <a title=\"jeremyoharris\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jeremyoharris?refer=embed\">#jeremyoharris<\/a> <a title=\"marcjacobs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/marcjacobs?refer=embed\">#marcjacobs<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - marcjacobs\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7673499426790361887?refer=embed\">\u266c original sound &#8211; marcjacobs<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The Swap&#8221; builds on &#8220;The Scene,&#8221; the campaign that <a href=\"https:\/\/bookingagentinfo.com\/news\/rachel-sennotts-marc-jacobss-the-scene-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched Question Marc in April with Rachel Sennott<\/a> as its star. While The Scene explored the pursuit of visibility, The Swap shifts the focus to perception, examining how fashion shapes first impressions, the brand said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both leads tied the project to their New York roots. Blanchard called the project &#8220;imaginative, character-driven and fun&#8221;, adding that it doesn&#8217;t take itself too seriously. Kirke, who said she and Blanchard met for the first time on set, described the campaign as a tribute to daily life in the city.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign marks Kirke&#8217;s and Blanchard&#8217;s first collaboration with Marc Jacobs. For Kirke, it follows her spring 2026 turn as <a href=\"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-partners-with-merit-for-clean-volume-mascara-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">the face of Merit&#8217;s Clean Volume Mascara<\/a> and a February cameo in Completedworks&#8217; fall presentation film. Blanchard&#8217;s most recent brand tie-in was a 2025 campaign for Tank Air.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additional Swap episodes will debut throughout the fall season on social platforms, and the fall 2026 collection is available now at Marc Jacobs boutiques, marcjacobs.com, and select luxury retailers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marc Jacobs is clearly betting that narrative beats a static photo shoot right now; &#8220;Question Marc&#8221; treats a handbag not as a prop but as a plot device, and that&#8217;s a subtle but real shift in how luxury brands are trying to hold attention on social feeds. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pairing a &#8220;Girls&#8221; alum with a Disney-to-prestige-TV crossover star is also a deliberate generational bridge, aimed at pulling in both millennial nostalgia and Gen Z eyeballs at once.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will &#8220;Question Marc&#8221; become a recurring seasonal franchise, or were &#8220;The Scene&#8221; and &#8220;The Swap&#8221; a two-off experiment? Does casting actors instead of models in scripted mini-dramas actually move product, or mostly move engagement metrics? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marc Jacobs has tapped Jemima Kirke and Rowan Blanchard to front &#8220;The Swap,&#8221; its fall 2026 campaign and newest chapter in the brand&#8217;s &#8220;Question Marc&#8221; storytelling series. Marc Jacobs debuted The Swap, starring actor Rowan Blanchard and artist and actor Jemima Kirke. The episodic micro-drama, set at Marc Jacobs&#8217; runway show, follows the pair accidentally [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17],"tags":[],"class_list":["post-48827","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jemima Kirke and Rowan Blanchard Lead Marc Jacobs&#039; Fall 2026 &quot;The Swap&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jemima Kirke and Rowan Blanchard Lead Marc Jacobs&#039; Fall 2026 &quot;The Swap&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Marc Jacobs has tapped Jemima Kirke and Rowan Blanchard to front &#8220;The Swap,&#8221; its fall 2026 campaign and newest chapter in the brand&#8217;s &#8220;Question Marc&#8221; storytelling series. Marc Jacobs debuted The Swap, starring actor Rowan Blanchard and artist and actor Jemima Kirke. The episodic micro-drama, set at Marc Jacobs&#8217; runway show, follows the pair accidentally [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-15T15:36:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-15T15:36:19+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jemima Kirke and Rowan Blanchard Lead Marc Jacobs' Fall 2026 \"The Swap\" Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Jemima Kirke and Rowan Blanchard Lead Marc Jacobs' Fall 2026 \"The Swap\" Campaign","og_description":"Marc Jacobs has tapped Jemima Kirke and Rowan Blanchard to front &#8220;The Swap,&#8221; its fall 2026 campaign and newest chapter in the brand&#8217;s &#8220;Question Marc&#8221; storytelling series. Marc Jacobs debuted The Swap, starring actor Rowan Blanchard and artist and actor Jemima Kirke. The episodic micro-drama, set at Marc Jacobs&#8217; runway show, follows the pair accidentally [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-15T15:36:06+00:00","article_modified_time":"2026-08-15T15:36:19+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jemima Kirke and Rowan Blanchard Lead Marc Jacobs&#8217; Fall 2026 &#8220;The Swap&#8221; Campaign","datePublished":"2026-08-15T15:36:06+00:00","dateModified":"2026-08-15T15:36:19+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/"},"wordCount":401,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/","name":"Jemima Kirke and Rowan Blanchard Lead Marc Jacobs' Fall 2026 \"The Swap\" Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-15T15:36:06+00:00","dateModified":"2026-08-15T15:36:19+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jemima-kirke-and-rowan-blanchard-lead-marc-jacobs-fall-2026-the-swap-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jemima Kirke and Rowan Blanchard Lead Marc Jacobs&#8217; Fall 2026 &#8220;The Swap&#8221; Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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