{"id":48825,"date":"2026-08-15T15:18:51","date_gmt":"2026-08-15T15:18:51","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48825"},"modified":"2026-08-15T15:19:04","modified_gmt":"2026-08-15T15:19:04","slug":"kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign\/","title":{"rendered":"Kylie Jenner Stars in Alo&#8217;s New Pink Marshmallow Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kylie Jenner is Alo&#8217;s newest campaign star, fronting the Los Angeles brand&#8217;s new Pink Marshmallow collection in imagery released August 13. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shot by longtime Alo collaborators Mert Alas and Marcus Piggott, the campaign introduces a soft pink colorway on the Alosoft Intuition Bra and High-Waist Intuition Capri, styled alongside the brand&#8217;s Sunset Sneaker, Prismatic Jacket, Splendor Bra, and Sway Full Zip Hoodie.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kylie Jenner x ALO | Fall &amp;apos;26\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QSQ8_ELFczE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Though Jenner has worn Alo for years, this marks her first official full campaign with the brand. She follows her sister <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kendall-jenner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kendall Jenner<\/a>, whose &#8220;Luxury Is Wellness&#8221; campaign for Alo relaunched last year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alo EVP of Marketing and Creative, Summer Nacewicz, said Jenner has been part of the brand&#8217;s community for years, adding that the campaign reveals a side of her beyond the public image. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch caps a fast two weeks for Alo, which introduced <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bella-hadid\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bella Hadid<\/a> as the <a href=\"https:\/\/bookingagentinfo.com\/news\/bella-hadid-fronts-alos-los-angeles-pre-fall-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">face of its Los Angeles Pre-Fall 2026 campaign<\/a> on August 4, and comes weeks after the brand tapped comedian <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jake-shane\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jake Shane<\/a> for a <a href=\"https:\/\/bookingagentinfo.com\/news\/jake-shane-teams-up-with-alo-for-wellness-training-series\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital wellness training series<\/a> on its Alo Wellness Club app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jenner&#8217;s own year has been just as packed. In July, <a href=\"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-teams-up-with-dunkin-for-king-kylie-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">she teamed up with Dunkin&#8217;<\/a> to launch The King Kylie Collection, three pink drinks reviving her 2016 &#8220;King Kylie&#8221; persona, and <a href=\"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-launches-khy-x-frankies-bikinis-fever-dream-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">reunited her label Khy with Frankies Bikinis for a second swimwear capsule<\/a>, Fever Dream. Kylie Cosmetics, meanwhile, <a href=\"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-unveils-three-piece-mood-stones-fragrance-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">rolled out its Mood Stones fragrance collection in late July<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Alo, Jenner joins a roster of faces that includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kendall-jenner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kendall Jenner<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/hailey-rhode-bieber\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hailey Bieber<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gigi-hadid\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gigi Hadid<\/a>, along with pop-culture names like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bts\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">BTS<\/a>&#8216;s <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jin\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jin<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/blackpink\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">BLACKPINK<\/a>&#8216;s <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jisoo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jisoo<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand has increasingly paired A-list campaigns with creator-led content, betting that both models and digital personalities can sell its &#8220;wellness as luxury&#8221; message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alo just made official what fans already knew: Kylie&#8217;s been an Alo girl for years. Locking her in as a campaign face, right after Bella Hadid, shows the brand is stacking star power fast heading into fall. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also signals Alo is leaning harder into the Kardashian-Jenner orbit, having already built out Kendall&#8217;s ambassador role. For Jenner, this lands amid one of her busiest endorsement stretches yet (Dunkin&#8217;, Frankies Bikinis, and now Alo), all within a matter of weeks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does locking in Kylie push Alo&#8217;s &#8220;wellness as luxury&#8221; positioning further into mainstream celebrity culture?  Does this open the door for Kylie to become a recurring Alo face, similar to Kendall&#8217;s ongoing role?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kylie Jenner is Alo&#8217;s newest campaign star, fronting the Los Angeles brand&#8217;s new Pink Marshmallow collection in imagery released August 13. Shot by longtime Alo collaborators Mert Alas and Marcus Piggott, the campaign introduces a soft pink colorway on the Alosoft Intuition Bra and High-Waist Intuition Capri, styled alongside the brand&#8217;s Sunset Sneaker, Prismatic Jacket, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,17],"tags":[],"class_list":["post-48825","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kylie Jenner Stars in Alo&#039;s New Pink Marshmallow Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kylie Jenner Stars in Alo&#039;s New Pink Marshmallow Campaign\" \/>\n<meta property=\"og:description\" content=\"Kylie Jenner is Alo&#8217;s newest campaign star, fronting the Los Angeles brand&#8217;s new Pink Marshmallow collection in imagery released August 13. Shot by longtime Alo collaborators Mert Alas and Marcus Piggott, the campaign introduces a soft pink colorway on the Alosoft Intuition Bra and High-Waist Intuition Capri, styled alongside the brand&#8217;s Sunset Sneaker, Prismatic Jacket, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-15T15:18:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-15T15:19:04+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kylie Jenner Stars in Alo's New Pink Marshmallow Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Kylie Jenner Stars in Alo's New Pink Marshmallow Campaign","og_description":"Kylie Jenner is Alo&#8217;s newest campaign star, fronting the Los Angeles brand&#8217;s new Pink Marshmallow collection in imagery released August 13. Shot by longtime Alo collaborators Mert Alas and Marcus Piggott, the campaign introduces a soft pink colorway on the Alosoft Intuition Bra and High-Waist Intuition Capri, styled alongside the brand&#8217;s Sunset Sneaker, Prismatic Jacket, [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-15T15:18:51+00:00","article_modified_time":"2026-08-15T15:19:04+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Kylie Jenner Stars in Alo&#8217;s New Pink Marshmallow Campaign","datePublished":"2026-08-15T15:18:51+00:00","dateModified":"2026-08-15T15:19:04+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign\/"},"wordCount":422,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign\/","name":"Kylie Jenner Stars in Alo's New Pink Marshmallow Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-15T15:18:51+00:00","dateModified":"2026-08-15T15:19:04+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/kylie-jenner-stars-in-alos-new-pink-marshmallow-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Kylie Jenner Stars in Alo&#8217;s New Pink Marshmallow Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/48825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=48825"}],"version-history":[{"count":4,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/48825\/revisions"}],"predecessor-version":[{"id":48896,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/48825\/revisions\/48896"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=48825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=48825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=48825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}