{"id":48624,"date":"2026-08-13T23:20:59","date_gmt":"2026-08-13T23:20:59","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48624"},"modified":"2026-08-13T23:21:12","modified_gmt":"2026-08-13T23:21:12","slug":"julia-roberts-stars-in-new-lancome-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/julia-roberts-stars-in-new-lancome-campaign\/","title":{"rendered":"Julia Roberts Stars in New Lanc\u00f4me Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Julia Roberts is once again the face of Lanc\u00f4me, this time for a fragrance with a bite: La vie est belle Very Cherry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, directed by Damien Chazelle, marks the pair&#8217;s latest collaboration after their 2024 La vie est belle L&#8217;Elixir film and Lanc\u00f4me&#8217;s 2025 holiday campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This time, the tone shifts. Instead of a Parisian rooftop or a ballroom escape, Roberts is drawn in by a single cherry, then another, until she&#8217;s standing beneath a shower of red fruit that gives way to the new scent. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NEW LA VIE EST BELLE VERY CHERRY FEATURING JULIA ROBERTS | LANC\u00d4ME\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/64QrAE6uDHA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Blondie&#8217;s 1978 hit &#8220;Heart of Glass&#8221; plays underneath, giving the spot a punchier, more playful energy than Lanc\u00f4me&#8217;s typically romantic fragrance films.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bottle gets a refresh too, taking on a cherry-toned gradient while keeping the collection&#8217;s signature &#8220;crystal smile&#8221; silhouette. Inside, perfumers Antoine Maisondieu and Christophe Raynaud built the scent around a dark cherry accord, violet leaf absolute, and a warm oud base rounded out with cocoa butter and Madagascar vanilla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roberts has been Lanc\u00f4me&#8217;s ambassador since 2009 and fronted her first La Vie Est Belle campaign in 2012, making Very Cherry the latest chapter in a partnership now well into its second decade. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new spot keeps her firmly at the center, even as Lanc\u00f4me has spent 2026 building out a much larger ambassador collective, <a href=\"https:\/\/bookingagentinfo.com\/news\/vanessa-kirby-named-newest-global-brand-ambassador-for-lancome\/\" target=\"_blank\" rel=\"noreferrer noopener\">signing Vanessa Kirby as global ambassador<\/a> in March, <a href=\"https:\/\/bookingagentinfo.com\/news\/zoe-saldana-named-global-ambassador-for-lancome\/\" target=\"_blank\" rel=\"noreferrer noopener\">welcoming Zoe Salda\u00f1a<\/a> that April, and <a href=\"https:\/\/bookingagentinfo.com\/news\/demi-moore-named-global-ambassador-for-lancome\/\" target=\"_blank\" rel=\"noreferrer noopener\">adding Demi Moore<\/a> to the roster days later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where those additions bring fresh star power to Lanc\u00f4me&#8217;s skincare push, Roberts remains the brand&#8217;s constant, the face consumers have followed through more than a dozen La Vie Est Belle chapters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lanc\u00f4me&#8217;s playbook here is worth watching: bring in bold new names for skincare, but keep Roberts as the emotional core of the fragrance business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leaning on Blondie and a punchier, less classically romantic visual suggests Lanc\u00f4me is trying to make a 17-year partnership feel current rather than nostalgic, betting that Roberts can still carry a younger, punchier tone without losing what made her Lanc\u00f4me&#8217;s signature face in the first place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does swapping Lanc\u00f4me&#8217;s usual romantic Paris imagery for a punkier Blondie soundtrack modernize the brand, or dilute what made Roberts&#8217; campaigns iconic? Can a fragrance ambassador stay relevant for nearly two decades while a brand rapidly signs younger faces elsewhere in the portfolio?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Julia Roberts is once again the face of Lanc\u00f4me, this time for a fragrance with a bite: La vie est belle Very Cherry. The campaign, directed by Damien Chazelle, marks the pair&#8217;s latest collaboration after their 2024 La vie est belle L&#8217;Elixir film and Lanc\u00f4me&#8217;s 2025 holiday campaign. This time, the tone shifts. Instead of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,11,17],"tags":[],"class_list":["post-48624","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Julia Roberts Stars in New Lanc\u00f4me Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/julia-roberts-stars-in-new-lancome-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Julia Roberts Stars in New Lanc\u00f4me Campaign\" \/>\n<meta property=\"og:description\" content=\"Julia Roberts is once again the face of Lanc\u00f4me, this time for a fragrance with a bite: La vie est belle Very Cherry. 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The campaign, directed by Damien Chazelle, marks the pair&#8217;s latest collaboration after their 2024 La vie est belle L&#8217;Elixir film and Lanc\u00f4me&#8217;s 2025 holiday campaign. This time, the tone shifts. 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