{"id":48565,"date":"2026-08-13T19:52:04","date_gmt":"2026-08-13T19:52:04","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48565"},"modified":"2026-08-13T19:52:20","modified_gmt":"2026-08-13T19:52:20","slug":"tyla-teams-up-with-kate-spade-new-york-for-fall-2026-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/tyla-teams-up-with-kate-spade-new-york-for-fall-2026-campaign\/","title":{"rendered":"Tyla Teams Up With Kate Spade New York for Fall 2026 Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kate Spade New York has unveiled its fall 2026 global campaign, and two-time Grammy winner Tyla is the one leading it. The Tapestry-owned label announced the campaign on August 11, building the whole concept around a simple idea: joy isn&#8217;t something to chase; it&#8217;s something to notice.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@katespade\/video\/7672760244929432862\" data-video-id=\"7672760244929432862\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@katespade\" href=\"https:\/\/www.tiktok.com\/@katespade?refer=embed\">@katespade<\/a> <p>Has anyone seen&#8230; @TYLA @bretmanrock @QCP @Dylankevitch @Ana Sofia Fehn @sally @Julia Mervis @Payton @Nick Kosir @Kareem Rahma @4inthe5? Ready or not, here comes fall. <a title=\"katespadeny\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/katespadeny?refer=embed\">#katespadeny<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - kate spade new york\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7672760355763915550?refer=embed\">\u266c original sound &#8211; kate spade new york<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Directed by <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rupert-sanders\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rupert Sanders<\/a>, the film follows a playful game of hide-and-seek through New York City, rewarding close viewers with hidden surprises. At the center of it all is the Duo Mini shoulder bag, now out in seasonal colorways like Beet, Laurel Leaf, and Hot Fudge. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;This campaign is a reminder to look closer, be a little more curious, and share those joyful moments with others,&#8221; said Eva Erdmann, the brand&#8217;s CEO and president.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Tyla&#8217;s debut campaign appearance since <a href=\"https:\/\/bookingagentinfo.com\/news\/tyla-named-global-brand-ambassador-for-kate-spade-new-york\/\" target=\"_blank\" rel=\"noreferrer noopener\">she was named Kate Spade&#8217;s global brand ambassador in late July<\/a>, a deal timed to her new sophomore album, <em>A<\/em>POP*. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The South African singer recently became the first African artist to receive an <a href=\"https:\/\/bookingagentinfo.com\/news\/tyla-unveils-official-bratz-collector-doll\/\" target=\"_blank\" rel=\"noreferrer noopener\">official Bratz Celebrity Collector doll<\/a>, joining a club that includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kylie-jenner\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kylie Jenner<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/karol-g\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Karol G<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She&#8217;s also gearing up for her <em>A<\/em>POP* World Tour, opening in Paris on October 12. Beyond fashion, her endorsement slate already spans Alo, Beats By Dre, Bose, Nike, Pandora, and H&amp;M.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bretman Rock, who stars alongside her, brings his own r\u00e9sum\u00e9, including a brand ambassadorship with blk Cosmetics and a collaboration with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/beyonce\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beyonc\u00e9<\/a>&#8216;s C\u00c9CRED hair-care line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kate Spade has leaned on culturally resonant names before, from <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ice-spice\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ice Spice<\/a> to <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/taraji-p-henson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taraji P. Henson<\/a>, most recently hosting a holiday celebration with Ice Spice and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/laufey\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Laufey<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t just a pretty campaign film; it&#8217;s Kate Spade trying to engineer a comeback. Sales have been sliding, and the brand just stacked two big bets in a matter of weeks: a new executive creative director to fix the product, and a red-hot global pop star to fix the image. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tyla, for her part, isn&#8217;t walking in cold; she&#8217;s arriving mid-momentum, fresh off an album, a tour announcement, and a viral doll drop, which means Kate Spade gets a built-in audience it didn&#8217;t have to build itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does anchoring the campaign to Tyla&#8217;s <em>A<\/em>POP* era risk feeling dated once her album cycle winds down? Is Kate Spade signaling that it wants a younger, more global customer than its traditional base?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kate Spade New York has unveiled its fall 2026 global campaign, and two-time Grammy winner Tyla is the one leading it. The Tapestry-owned label announced the campaign on August 11, building the whole concept around a simple idea: joy isn&#8217;t something to chase; it&#8217;s something to notice. Directed by Rupert Sanders, the film follows a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,18,161],"tags":[],"class_list":["post-48565","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-music","category-rb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tyla Teams Up With Kate Spade New York for Fall 2026 Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/tyla-teams-up-with-kate-spade-new-york-for-fall-2026-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tyla Teams Up With Kate Spade New York for Fall 2026 Campaign\" \/>\n<meta property=\"og:description\" content=\"Kate Spade New York has unveiled its fall 2026 global campaign, and two-time Grammy winner Tyla is the one leading it. The Tapestry-owned label announced the campaign on August 11, building the whole concept around a simple idea: joy isn&#8217;t something to chase; it&#8217;s something to notice. 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The Tapestry-owned label announced the campaign on August 11, building the whole concept around a simple idea: joy isn&#8217;t something to chase; it&#8217;s something to notice. 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