{"id":48456,"date":"2026-08-11T12:41:39","date_gmt":"2026-08-11T12:41:39","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48456"},"modified":"2026-08-11T12:41:50","modified_gmt":"2026-08-11T12:41:50","slug":"cade-cunningham-stars-in-thornes-national-sports-performance-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/cade-cunningham-stars-in-thornes-national-sports-performance-campaign\/","title":{"rendered":"Cade Cunningham Stars in Thorne&#8217;s National Sports Performance Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Thorne has a new face for its national Sports Performance campaign: Cade Cunningham, the Detroit Pistons guard and 2025 NBA All-Star. Thorne unveiled the partnership on August 10, 2026, building on the science-backed wellness brand&#8217;s &#8220;Now I Know&#8221; platform introduced earlier this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Created by studio P3 and directed by Grammy winner Jack Begert, the campaign follows Cunningham&#8217;s training and recovery routine, tying his on-court discipline to Thorne&#8217;s NSF Certified for Sport lineup. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ready Takes Repetition | Featuring Cade Cunningham | Sports Performance by Thorne\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5sUBpspm8Zo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Success isn&#8217;t about finding shortcuts,&#8221; Cunningham said, framing the partnership around consistency over quick fixes. Thorne Chief Growth Officer Mary Beech called him the &#8220;ideal partner&#8221; for a brand built on trust and science.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks Cunningham&#8217;s first partnership with Thorne. His camp at Excel Sports Management negotiated his biggest recent deal: a six-year Nike re-signing in November 2025 that gives him his own signature shoe debuting in 2026-27, putting him alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lebron-james\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">LeBron James<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kevin-durant\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Durant<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/giannis-antetokounmpo\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Giannis Antetokounmpo<\/a> among active Nike signature athletes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Thorne, Cunningham joins a roster that includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jrue-holiday\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jrue Holiday<\/a> (a partner since 2018) and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ben-shelton\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ben Shelton<\/a>. The brand has also pushed into women&#8217;s sports and wellness this year, <a href=\"https:\/\/bookingagentinfo.com\/news\/rickea-jackson-fronts-wellness-campaign-for-thorne\/\" target=\"_blank\" rel=\"noreferrer noopener\">signing WNBA forward Rickea Jackson<\/a> for an Unrivaled-themed campaign in April, <a href=\"https:\/\/bookingagentinfo.com\/news\/napheesa-collier-joins-thorne-as-athlete-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">adding Napheesa Collier as an athlete partner<\/a> in July, and <a href=\"https:\/\/bookingagentinfo.com\/news\/misty-copeland-and-lana-condor-star-in-thorne-womens-health-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">launching a women&#8217;s health campaign<\/a> with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/misty-copeland\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Misty Copeland<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lana-condor\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lana Condor<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing stands out: Thorne agreed on August 4 to be acquired by Procter &amp; Gamble in a $3.8 billion all-cash deal, meaning one of P&amp;G&#8217;s newest acquisitions is already leaning on an NBA All-Star to sell its supplements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thorne is making a marquee athlete play right as it changes hands. Locking in Cunningham days after agreeing to a $3.8 billion sale to P&amp;G suggests the brand wants its star power secured before the deal even closes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cunningham&#8217;s off-court value is compounding fast. A fresh six-year Nike deal with a signature shoe on the way, paired with a national wellness campaign, shows his stock rising in step with his stats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a standalone signing; it&#8217;s part of a pattern. Thorne pairing a long-standing name like Jrue Holiday with newer athletes&#8217; bets across the NBA and WNBA points to a deliberate, sport-wide wellness push rather than one-off ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will Thorne&#8217;s parallel push into WNBA partnerships end up mattering more long-term than a single NBA campaign? Does an athlete-first, science-backed pitch like Thorne&#8217;s actually move product in a crowded supplement market, or is it just noise?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thorne has a new face for its national Sports Performance campaign: Cade Cunningham, the Detroit Pistons guard and 2025 NBA All-Star. Thorne unveiled the partnership on August 10, 2026, building on the science-backed wellness brand&#8217;s &#8220;Now I Know&#8221; platform introduced earlier this year. Created by studio P3 and directed by Grammy winner Jack Begert, the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,12,14,11,15],"tags":[202],"class_list":["post-48456","post","type-post","status-publish","format-standard","hentry","category-basketball","category-brand-ambassador","category-campaigns","category-endorsements","category-sports","tag-health"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cade Cunningham Stars in Thorne&#039;s National Sports Performance Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/cade-cunningham-stars-in-thornes-national-sports-performance-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cade Cunningham Stars in Thorne&#039;s National Sports Performance Campaign\" \/>\n<meta property=\"og:description\" content=\"Thorne has a new face for its national Sports Performance campaign: Cade Cunningham, the Detroit Pistons guard and 2025 NBA All-Star. 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