{"id":48451,"date":"2026-08-11T12:17:44","date_gmt":"2026-08-11T12:17:44","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48451"},"modified":"2026-08-11T12:17:55","modified_gmt":"2026-08-11T12:17:55","slug":"ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership\/","title":{"rendered":"Ashton Jeanty Teams Up With PetIQ for First National Athlete Partnership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Idaho-based pet health company PetIQ just found its first athlete ambassador, and he&#8217;s a familiar face to college football fans: Ashton Jeanty, the Boise State product who now suits up for the Las Vegas Raiders. The company announced the deal on August 10, calling it its first-ever national athlete partnership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under the deal, Jeanty will front two of PetIQ&#8217;s brands: VetIQ, the company&#8217;s daily chew supplements aimed at joint and digestive health, and Pur Luv, its whole-muscle protein jerky treats. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PetIQ&#8217;s Chief Marketing Officer, Jissan Cherian, said Jeanty&#8217;s discipline and work ethic mirror the brand&#8217;s mission, while Jeanty pointed to his own two dogs, Coco and Deuce, as the reason the partnership felt authentic: &#8220;They do everything I do. The day starts with them, and it ends with them.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing tracks with a busier year for pet-brand sponsorship, as seen in actor <a href=\"https:\/\/bookingagentinfo.com\/news\/josh-hutcherson-reunites-with-hills-pet-nutrition-for-clear-the-shelters\/\" target=\"_blank\" rel=\"noreferrer noopener\">Josh Hutcherson&#8217;s return to Hills Pet Nutrition<\/a> for Clear the Shelters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeanty enters 2026 looking to build on a rookie season that saw him rush for 975 yards and 5 touchdowns behind a shaky offensive line, modest by the standards expected of a No. 6 overall pick. He&#8217;s set for a bigger role under new coach Klint Kubiak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PetIQ skipping straight to a first-round NFL pick for its debut athlete deal is a statement move; it&#8217;s betting on Jeanty&#8217;s off-field growth as much as his on-field ceiling. And for Jeanty, this deal reads less like a one-off NIL cash-in and more like the start of a real pro endorsement strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does an athlete&#8217;s personal pet ownership make a wellness endorsement feel more credible to consumers? Will PetIQ&#8217;s brands see a meaningful sales bump, or does &#8220;first athlete partner&#8221; mostly serve a marketing narrative?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Idaho-based pet health company PetIQ just found its first athlete ambassador, and he&#8217;s a familiar face to college football fans: Ashton Jeanty, the Boise State product who now suits up for the Las Vegas Raiders. The company announced the deal on August 10, calling it its first-ever national athlete partnership. Under the deal, Jeanty will [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,19,15],"tags":[210],"class_list":["post-48451","post","type-post","status-publish","format-standard","hentry","category-endorsements","category-football","category-sports","tag-pets"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ashton Jeanty Teams Up With PetIQ for First National Athlete Partnership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ashton Jeanty Teams Up With PetIQ for First National Athlete Partnership\" \/>\n<meta property=\"og:description\" content=\"Idaho-based pet health company PetIQ just found its first athlete ambassador, and he&#8217;s a familiar face to college football fans: Ashton Jeanty, the Boise State product who now suits up for the Las Vegas Raiders. The company announced the deal on August 10, calling it its first-ever national athlete partnership. Under the deal, Jeanty will [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-11T12:17:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T12:17:55+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ashton Jeanty Teams Up With PetIQ for First National Athlete Partnership","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership\/","og_locale":"en_US","og_type":"article","og_title":"Ashton Jeanty Teams Up With PetIQ for First National Athlete Partnership","og_description":"Idaho-based pet health company PetIQ just found its first athlete ambassador, and he&#8217;s a familiar face to college football fans: Ashton Jeanty, the Boise State product who now suits up for the Las Vegas Raiders. The company announced the deal on August 10, calling it its first-ever national athlete partnership. Under the deal, Jeanty will [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-11T12:17:44+00:00","article_modified_time":"2026-08-11T12:17:55+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Ashton Jeanty Teams Up With PetIQ for First National Athlete Partnership","datePublished":"2026-08-11T12:17:44+00:00","dateModified":"2026-08-11T12:17:55+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership\/"},"wordCount":305,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Pets"],"articleSection":["Endorsement Deals","Football","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership\/","url":"https:\/\/bookingagentinfo.com\/news\/ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership\/","name":"Ashton Jeanty Teams Up With PetIQ for First National Athlete Partnership","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-11T12:17:44+00:00","dateModified":"2026-08-11T12:17:55+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/ashton-jeanty-teams-up-with-petiq-for-first-national-athlete-partnership\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Ashton Jeanty Teams Up With PetIQ for First National Athlete Partnership"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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