{"id":48441,"date":"2026-08-10T19:56:14","date_gmt":"2026-08-10T19:56:14","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48441"},"modified":"2026-08-10T19:56:29","modified_gmt":"2026-08-10T19:56:29","slug":"v-of-bts-fronts-champions-true-champion-global-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/v-of-bts-fronts-champions-true-champion-global-campaign\/","title":{"rendered":"V of BTS Fronts Champion&#8217;s &#8220;True Champion&#8221; Global Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Champion has named V of BTS the newest face of its global &#8220;True Champion&#8221; fall campaign. The 30-year-old singer, born Kim Taehyung, joins a cross-cultural cast that includes Romeo Beckham, Sofi Tukker, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims, and Jaalen Best.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@champion\/video\/7671273719981018382\" data-video-id=\"7671273719981018382\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@champion\" href=\"https:\/\/www.tiktok.com\/@champion?refer=embed\">@champion<\/a> <p>08.10.26<\/p> <a target=\"_blank\" title=\"\u266c original sound - Champion\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7671274418392009485?refer=embed\">\u266c original sound &#8211; Champion<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Stefani Fleurant, executive vice president of marketing, sport and lifestyle at Authentic Brands Group, Champion&#8217;s parent company, said the campaign marks a new chapter for the brand, pointing to V&#8217;s creative vision and worldwide reach as a fit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Champion, founded in 1919, was bought by Authentic Brands Group from Hanesbrands for $1.2 billion in 2025. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand has repeatedly paired athletes with entertainers: <a href=\"https:\/\/bookingagentinfo.com\/news\/kyle-kuzma-featured-in-new-campaign-for-champion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kyle Kuzma fronted Champion&#8217;s Spring\/Summer 2026 &#8220;Champions for Champion&#8221; campaign<\/a> alongside fianc\u00e9e <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/winnie-harlow\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Winnie Harlow<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jaxson-dart\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jaxson Dart<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/caroline-marks\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Caroline Marks<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/bella-campos\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bella Campos<\/a>, and Beckham, building on a mid-2025 lineup that included <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/tom-aspinall\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom Aspinall<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/katie-taylor\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Katie Taylor<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For V, the Champion deal caps a packed year of brand activity. He was <a href=\"https:\/\/bookingagentinfo.com\/news\/v-named-global-brand-ambassador-for-jinro\/\" target=\"_blank\" rel=\"noreferrer noopener\">named JINRO&#8217;s first global ambassador<\/a> this summer, <a href=\"https:\/\/bookingagentinfo.com\/news\/v-fronts-jinros-my-favorite-jinro-global-campaign\/\">fronting the soju brand&#8217;s debut &#8220;My Favorite JINRO&#8221; campaign<\/a> in July, and has also served as the face of Celine, Cartier, TirTir, and Coca-Cola in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The news lands amid a busy year for BTS as a group, too. In May, <a href=\"https:\/\/bookingagentinfo.com\/news\/bts-team-up-with-nike-for-arirang-tour-merch-collection\/\" target=\"_blank\" rel=\"noreferrer noopener\">BTS partnered with Nike<\/a> on customizable merch tied to their record-breaking ARIRANG World Tour, the band&#8217;s sixth tour and first since completing mandatory military service. Their Arirang album, released in March, debuted at No. 1 on the Billboard 200.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond BTS, V released his solo album &#8220;Layover&#8221; in 2023, which peaked at No. 2 on the Billboard 200, and teamed up with Bing Crosby for a duet version of &#8220;White Christmas&#8221; in 2024. He has more than 76 million followers on Instagram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V&#8217;s Champion deal is another data point in what&#8217;s shaping up to be his biggest brand year yet, following JINRO, Celine, Cartier, TirTir, and Coca-Cola. Brands aren&#8217;t just booking him for a single shoot; they&#8217;re building entire campaign narratives around his personal style and appeal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Champion, pairing a K-pop superstar with returning faces like Kuzma and Beckham signals a deliberate strategy: mix athletes, musicians, and models to stretch its reach across fan bases that rarely overlap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing also matters. With BTS mid-tour on ARIRANG and fresh off a Nike collaboration, the group&#8217;s commercial pull looks stronger than ever post-hiatus, and Champion is capitalizing on that momentum directly through V.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does V&#8217;s involvement make Champion feel more like a fashion label than a classic sportswear brand? Which co-star pairing in the &#8220;True Champion&#8221; cast (athlete, musician, model, dancer) do you think draws the most attention?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Champion has named V of BTS the newest face of its global &#8220;True Champion&#8221; fall campaign. The 30-year-old singer, born Kim Taehyung, joins a cross-cultural cast that includes Romeo Beckham, Sofi Tukker, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims, and Jaalen Best. Stefani Fleurant, executive vice president of marketing, sport and lifestyle at Authentic [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,20,18],"tags":[],"class_list":["post-48441","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-k-pop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V of BTS Fronts Champion&#039;s &quot;True Champion&quot; Global Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/v-of-bts-fronts-champions-true-champion-global-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V of BTS Fronts Champion&#039;s &quot;True Champion&quot; Global Campaign\" \/>\n<meta property=\"og:description\" content=\"Champion has named V of BTS the newest face of its global &#8220;True Champion&#8221; fall campaign. The 30-year-old singer, born Kim Taehyung, joins a cross-cultural cast that includes Romeo Beckham, Sofi Tukker, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims, and Jaalen Best. Stefani Fleurant, executive vice president of marketing, sport and lifestyle at Authentic [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/v-of-bts-fronts-champions-true-champion-global-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-10T19:56:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T19:56:29+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"V of BTS Fronts Champion's \"True Champion\" Global Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/v-of-bts-fronts-champions-true-champion-global-campaign\/","og_locale":"en_US","og_type":"article","og_title":"V of BTS Fronts Champion's \"True Champion\" Global Campaign","og_description":"Champion has named V of BTS the newest face of its global &#8220;True Champion&#8221; fall campaign. The 30-year-old singer, born Kim Taehyung, joins a cross-cultural cast that includes Romeo Beckham, Sofi Tukker, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims, and Jaalen Best. Stefani Fleurant, executive vice president of marketing, sport and lifestyle at Authentic [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/v-of-bts-fronts-champions-true-champion-global-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-10T19:56:14+00:00","article_modified_time":"2026-08-10T19:56:29+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/v-of-bts-fronts-champions-true-champion-global-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/v-of-bts-fronts-champions-true-champion-global-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"V of BTS Fronts Champion&#8217;s &#8220;True Champion&#8221; Global Campaign","datePublished":"2026-08-10T19:56:14+00:00","dateModified":"2026-08-10T19:56:29+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/v-of-bts-fronts-champions-true-champion-global-campaign\/"},"wordCount":449,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Fashion","K-Pop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/v-of-bts-fronts-champions-true-champion-global-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/v-of-bts-fronts-champions-true-champion-global-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/v-of-bts-fronts-champions-true-champion-global-campaign\/","name":"V of BTS Fronts Champion's \"True Champion\" Global Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-10T19:56:14+00:00","dateModified":"2026-08-10T19:56:29+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/v-of-bts-fronts-champions-true-champion-global-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/v-of-bts-fronts-champions-true-champion-global-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/v-of-bts-fronts-champions-true-champion-global-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"V of BTS Fronts Champion&#8217;s &#8220;True Champion&#8221; Global Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/48441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=48441"}],"version-history":[{"count":4,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/48441\/revisions"}],"predecessor-version":[{"id":48445,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/48441\/revisions\/48445"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=48441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=48441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=48441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}