{"id":4839,"date":"2024-08-14T18:37:55","date_gmt":"2024-08-14T18:37:55","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=4839"},"modified":"2024-08-14T18:44:26","modified_gmt":"2024-08-14T18:44:26","slug":"hellmanns-and-nfl-star-will-levis-collaborate-on-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/hellmanns-and-nfl-star-will-levis-collaborate-on-new-campaign\/","title":{"rendered":"Hellmann\u2019s and NFL Star Will Levis Collaborate on New Campaign"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Will Levis No. 8\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TPRTAcFIFQ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tennessee Titans quarterback <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/will-levis\/endorsements\/\">Will Levis<\/a>, who went viral last year for his unconventional habit of putting mayonnaise in his coffee, has taken his love for the condiment to a whole new level. In a unique collaboration with <a href=\"https:\/\/bookingagentinfo.com\/brands\/hellmanns\/\">Hellmann\u2019s<\/a>, Levis is helping launch the brand\u2019s first mayo-inspired fragrance, <em>Will Levis No. 8<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Campaign and Creative Direction<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, created by agency Edelman and directed by Emmy Award-winning cinematographer Steven Meizler (<em>The Queen\u2019s Gambit<\/em>), features a humorous and dramatic film that draws on classic fragrance marketing tropes. In the ad, Levis is shown running barefoot in a flowy shirt through fog and thunderclaps, all while staring soulfully at the camera\u2014perfectly capturing the essence of his insatiable appetite for Hellmann\u2019s mayonnaise, now encapsulated as a fragrance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Viral Sensation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Levis first caught the internet\u2019s attention when he jokingly posted a video on TikTok of himself putting mayonnaise in his coffee. The clip went viral, cementing his association with the condiment. As a result, Hellmann\u2019s offered him a lifetime supply of mayonnaise, a partnership that has now evolved into this creative and unexpected fragrance campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Will Levis and Hellmann\u2019s Partnership<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This collaboration marks a playful and innovative step for Hellmann\u2019s, tapping into Levis\u2019 viral moment to create a memorable and engaging campaign. The <em>Will Levis No. 8<\/em> fragrance not only showcases the quarterback\u2019s fun and quirky personality but also reinforces Hellmann\u2019s position as a brand willing to think outside the box.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign is a prime example of how brands can leverage viral moments and cultural trends to create unique and entertaining marketing initiatives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tennessee Titans quarterback Will Levis, who went viral last year for his unconventional habit of putting mayonnaise in his coffee, has taken his love for the condiment to a whole new level. In a unique collaboration with Hellmann\u2019s, Levis is helping launch the brand\u2019s first mayo-inspired fragrance, Will Levis No. 8. The Campaign and Creative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,19,15],"tags":[],"class_list":["post-4839","post","type-post","status-publish","format-standard","hentry","category-endorsements","category-football","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hellmann\u2019s and NFL Star Will Levis Collaborate on New Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/hellmanns-and-nfl-star-will-levis-collaborate-on-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hellmann\u2019s and NFL Star Will Levis Collaborate on New Campaign\" \/>\n<meta property=\"og:description\" content=\"Tennessee Titans quarterback Will Levis, who went viral last year for his unconventional habit of putting mayonnaise in his coffee, has taken his love for the condiment to a whole new level. In a unique collaboration with Hellmann\u2019s, Levis is helping launch the brand\u2019s first mayo-inspired fragrance, Will Levis No. 8. The Campaign and Creative [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/hellmanns-and-nfl-star-will-levis-collaborate-on-new-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-14T18:37:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-14T18:44:26+00:00\" \/>\n<meta name=\"author\" content=\"John Dody\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Dody\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hellmann\u2019s and NFL Star Will Levis Collaborate on New Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/hellmanns-and-nfl-star-will-levis-collaborate-on-new-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Hellmann\u2019s and NFL Star Will Levis Collaborate on New Campaign","og_description":"Tennessee Titans quarterback Will Levis, who went viral last year for his unconventional habit of putting mayonnaise in his coffee, has taken his love for the condiment to a whole new level. In a unique collaboration with Hellmann\u2019s, Levis is helping launch the brand\u2019s first mayo-inspired fragrance, Will Levis No. 8. The Campaign and Creative [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/hellmanns-and-nfl-star-will-levis-collaborate-on-new-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2024-08-14T18:37:55+00:00","article_modified_time":"2024-08-14T18:44:26+00:00","author":"John Dody","twitter_card":"summary_large_image","twitter_misc":{"Written by":"John Dody","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/hellmanns-and-nfl-star-will-levis-collaborate-on-new-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/hellmanns-and-nfl-star-will-levis-collaborate-on-new-campaign\/"},"author":{"name":"John Dody","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/bed8f8802c039babf8af817cfa39f542"},"headline":"Hellmann\u2019s and NFL Star Will Levis Collaborate on New 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