{"id":48368,"date":"2026-08-08T22:46:54","date_gmt":"2026-08-08T22:46:54","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48368"},"modified":"2026-08-08T22:47:06","modified_gmt":"2026-08-08T22:47:06","slug":"jung-kook-fronts-chanel-beautys-1957-fragrance-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/jung-kook-fronts-chanel-beautys-1957-fragrance-campaign\/","title":{"rendered":"Jung Kook Fronts Chanel Beauty&#8217;s &#8220;1957&#8221; Fragrance Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">BTS&#8217; Jung Kook has kicked off his first major project as Chanel Beauty&#8217;s Global Ambassador for Fragrance &amp; Beauty, a title he&#8217;s held since December 2025. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On August 6, 2026, the house released two campaign films spotlighting &#8220;1957,&#8221; one of its Les Exclusifs de Chanel fragrances, alongside a newly introduced 1957 L&#8217;Extrait de Parfum.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@chanel.beauty\/video\/7671198128413871393\" data-video-id=\"7671198128413871393\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@chanel.beauty\" href=\"https:\/\/www.tiktok.com\/@chanel.beauty?refer=embed\">@chanel.beauty<\/a> <p>As many scents as there are expressions of oneself. @mnijungkook decodes the olfactory notes of the signature fragrances of LES EXCLUSIFS DE CHANEL. <a title=\"chanelgrandparfumeur\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chanelgrandparfumeur?refer=embed\">#CHANELGrandParfumeur<\/a> <a title=\"chanelfragrance\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chanelfragrance?refer=embed\">#CHANELFragrance<\/a> <a title=\"fragrancetok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fragrancetok?refer=embed\">#FragranceTok<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - chanel.beauty\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7671198141437250336?refer=embed\">\u266c original sound &#8211; chanel.beauty<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The first film, &#8220;Jung Kook Meets 1957,&#8221; follows the singer reflecting on milestones in his career and naming &#8220;Seven,&#8221; his 2023 solo single, as the song that best captures the fragrance&#8217;s spirit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The second, &#8220;Let&#8217;s Talk Parfum,&#8221; pairs him with Chanel&#8217;s perfumer, Olivier Polge, to unpack 1957&#8217;s composition: white musk layered with bergamot, neroli, iris, and cedar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The scent takes its name from the year Gabrielle Chanel received the Neiman Marcus Award in Dallas, a milestone in the house&#8217;s relationship with America.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within hours, &#8220;1957&#8221; reportedly sold out across multiple retailers, underscoring the pull Jung Kook carries with Chanel&#8217;s global audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign extends a fast-growing endorsement slate. Jung Kook has also fronted Calvin Klein since March 2023 and became Hublot&#8217;s Global Brand Ambassador in February 2026, joining a roster that includes <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/usain-bolt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Usain Bolt<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/novak-djokovic\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Novak Djokovic<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chanel, meanwhile, has leaned hard on star power to move its 2026 fragrance and accessories slate. In March, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/margot-robbie\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Margot Robbie<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/kylie-minogue\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kylie Minogue<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/margot-robbie-and-kylie-minogue-star-in-chanel-25-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronted a Chanel 25 handbag campaign<\/a> built around Minogue&#8217;s 2002 &#8220;Come Into My World&#8221; video. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In May, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jacob-elordi\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jacob Elordi<\/a> <a href=\"https:\/\/bookingagentinfo.com\/news\/jacob-elordi-fronts-cinematic-bleu-de-chanel-lexclusif-campaign-for-chanel\/\" target=\"_blank\" rel=\"noreferrer noopener\">took over Bleu de Chanel L&#8217;Exclusif with a heist-themed film<\/a> directed by Alfonso Cuar\u00f3n. And in July, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/gracie-abrams\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gracie Abrams<\/a> was <a href=\"https:\/\/bookingagentinfo.com\/news\/gracie-abrams-named-the-face-of-chanels-coco-mademoiselle-crush-absolu\/\" target=\"_blank\" rel=\"noreferrer noopener\">named the face of the new Coco Mademoiselle Crush Absolu<\/a>, a line once carried by <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/keira-knightley\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keira Knightley<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chanel isn&#8217;t just borrowing Jung Kook&#8217;s fame for a single drop, it&#8217;s building him into the house&#8217;s fragrance identity, following his December 2025 ambassadorship with a campaign centered on one of its most storied Les Exclusifs scents. That&#8217;s a deliberate long-game move, not a quick cash-in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also part of a bigger pattern: Chanel has now run four major star-led campaigns in five months (Robbie\/Minogue, Elordi, Abrams, Jung Kook), spanning bags, men&#8217;s fragrance, and women&#8217;s fragrance. The house is clearly treating celebrity casting as core brand strategy in 2026, not a seasonal add-on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Chanel rotates through Robbie, Elordi, Abrams, and now Jung Kook, is star power starting to define the house&#8217;s identity more than any single fragrance does? Could 1957&#8217;s cross-generational, America-linked backstory help it break out with a younger audience the way Bleu de Chanel L&#8217;Exclusif is aiming to with Elordi?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BTS&#8217; Jung Kook has kicked off his first major project as Chanel Beauty&#8217;s Global Ambassador for Fragrance &amp; Beauty, a title he&#8217;s held since December 2025. On August 6, 2026, the house released two campaign films spotlighting &#8220;1957,&#8221; one of its Les Exclusifs de Chanel fragrances, alongside a newly introduced 1957 L&#8217;Extrait de Parfum. The [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,11,20,18],"tags":[],"class_list":["post-48368","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-endorsements","category-k-pop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jung Kook Fronts Chanel Beauty&#039;s &quot;1957&quot; Fragrance Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/jung-kook-fronts-chanel-beautys-1957-fragrance-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jung Kook Fronts Chanel Beauty&#039;s &quot;1957&quot; Fragrance Campaign\" \/>\n<meta property=\"og:description\" content=\"BTS&#8217; Jung Kook has kicked off his first major project as Chanel Beauty&#8217;s Global Ambassador for Fragrance &amp; Beauty, a title he&#8217;s held since December 2025. On August 6, 2026, the house released two campaign films spotlighting &#8220;1957,&#8221; one of its Les Exclusifs de Chanel fragrances, alongside a newly introduced 1957 L&#8217;Extrait de Parfum. 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On August 6, 2026, the house released two campaign films spotlighting &#8220;1957,&#8221; one of its Les Exclusifs de Chanel fragrances, alongside a newly introduced 1957 L&#8217;Extrait de Parfum. The [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/jung-kook-fronts-chanel-beautys-1957-fragrance-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-08T22:46:54+00:00","article_modified_time":"2026-08-08T22:47:06+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/jung-kook-fronts-chanel-beautys-1957-fragrance-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/jung-kook-fronts-chanel-beautys-1957-fragrance-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Jung Kook Fronts Chanel Beauty&#8217;s &#8220;1957&#8221; Fragrance Campaign","datePublished":"2026-08-08T22:46:54+00:00","dateModified":"2026-08-08T22:47:06+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/jung-kook-fronts-chanel-beautys-1957-fragrance-campaign\/"},"wordCount":437,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Brand Ambassador","Campaigns","Endorsement Deals","K-Pop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/jung-kook-fronts-chanel-beautys-1957-fragrance-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/jung-kook-fronts-chanel-beautys-1957-fragrance-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/jung-kook-fronts-chanel-beautys-1957-fragrance-campaign\/","name":"Jung Kook Fronts Chanel Beauty's \"1957\" Fragrance Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-08T22:46:54+00:00","dateModified":"2026-08-08T22:47:06+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/jung-kook-fronts-chanel-beautys-1957-fragrance-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/jung-kook-fronts-chanel-beautys-1957-fragrance-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/jung-kook-fronts-chanel-beautys-1957-fragrance-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jung Kook Fronts Chanel Beauty&#8217;s &#8220;1957&#8221; Fragrance Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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