{"id":48339,"date":"2026-08-08T15:01:11","date_gmt":"2026-08-08T15:01:11","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48339"},"modified":"2026-08-08T15:01:26","modified_gmt":"2026-08-08T15:01:26","slug":"meg-stalter-partners-with-knorr-for-ultimate-chicken-roast-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/meg-stalter-partners-with-knorr-for-ultimate-chicken-roast-campaign\/","title":{"rendered":"Meg Stalter Partners With Knorr for &#8220;Ultimate Chicken Roast&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Knorr, the Unilever-owned food brand, is teaming up with actress, comedian, and musician Meg Stalter at the Knorr Chicken Roast to playfully grill the internet&#8217;s most underwhelming chicken. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign promotes Knorr Chicken Bouillon and Premium Flavor Base as a daily seasoning that delivers slow-roasted taste on a weeknight timeline.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@knorr\/video\/7671289950100360462\" data-video-id=\"7671289950100360462\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@knorr\" href=\"https:\/\/www.tiktok.com\/@knorr?refer=embed\">@knorr<\/a> <p><a title=\"knorrpartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/knorrpartner?refer=embed\">#KnorrPartner<\/a> Bland poultry is about to get ROASTED \ud83d\udd25 Knorr Chicken Bouillon brings slow-roasted flavor, fast, so @megstalter can focus on what really matters: exposing under-seasoned nonsense at the Knorr Chicken Roast. Be there or be flamed!<\/p> <a target=\"_blank\" title=\"\u266c original sound - knorr\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7671290083794357006?refer=embed\">\u266c original sound &#8211; knorr<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The centerpiece is an August 10 event at New York City&#8217;s Nine Orchard Hotel, where Stalter hosts while chef Sohla El-Waylly demonstrates how Knorr&#8217;s products rescue home cooks&#8217; chicken game. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sohla El-Waylly, a James Beard Award-winning cookbook author, is serving as the campaign&#8217;s culinary counterpart to Stalter&#8217;s comedy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tickets went first-come, first-served the day the deal was announced, and fans outside New York can still win &#8220;roast at home&#8221; kits by following Knorr on Instagram and engaging with its launch post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stalter arrives on a high note. She just wrapped the final season of HBO Max&#8217;s &#8220;Hacks,&#8221; which concluded its five-season run in May 2026, and starred in Netflix&#8217;s &#8220;Too Much,&#8221; <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lena-dunham\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lena Dunham<\/a>&#8216;s rom-com that gave her a breakout leading role beginning in July 2025. She also released her debut single, &#8220;Prettiest Girl In America,&#8221; in 2026 and announced her debut album, &#8220;Crave.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> On the brand side, she recently fronted Sol de Janeiro&#8217;s &#8220;Inner Monologue, Rewritten&#8221; global campaign, and played e.l.f. Beauty&#8217;s mischievous &#8220;Sinfluencer&#8221; in its &#8220;Divine Skintervention&#8221; skincare push.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Knorr, meanwhile, has leaned on star power before. In 2023, it partnered with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/cardi-b\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cardi B<\/a> on &#8220;Taste Combos,&#8221; a menu of affordable, quick-to-cook recipes built around Knorr Chicken Bouillon, a campaign that generated 2.6 billion impressions across 518 placements. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Stalter deal also lands amid a broader wave of comedy-driven food marketing this summer, following <a href=\"https:\/\/bookingagentinfo.com\/news\/rider-strong-stars-in-simple-mills-90s-inspired-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rider Strong&#8217;s 90s-inspired spot for Simple Mills<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/news\/rob-rausch-teams-up-with-zaxbys-for-alabama-white-bbq-sauce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rob Rausch&#8217;s hometown-rooted push for Zaxby&#8217;s Alabama White BBQ Sauce<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/johnny-knoxville-teams-up-with-kfc-for-fourth-of-july-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Johnny Knoxville&#8217;s Fourth of July run with KFC<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a legacy grocery-aisle brand borrowing the TikTok-native playbook usually reserved for beauty and streetwear: pair a distinctive comedic voice with a real-world, user-generated-content-friendly event, and let the internet do the amplifying. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also Knorr&#8217;s second major lifestyle repositioning push in 2026 (following its &#8220;Serving Singles&#8221; dating campaign), suggesting the brand is trying hard to make bouillon feel like a daily habit rather than a soup-night ingredient. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Stalter, it&#8217;s another data point in a fast-diversifying endorsement slate that now spans beauty, skincare, and food, stacked on top of a music career and a &#8220;Hacks&#8221; send-off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does watching a comedian roast your cooking actually make you more likely to trust her fix for it? Can a 188-year-old bouillon brand meaningfully reposition itself as an everyday seasoning through humor alone? Does pairing a comedian with a credentialed chef strike the right balance between humor and culinary credibility?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knorr, the Unilever-owned food brand, is teaming up with actress, comedian, and musician Meg Stalter at the Knorr Chicken Roast to playfully grill the internet&#8217;s most underwhelming chicken. The campaign promotes Knorr Chicken Bouillon and Premium Flavor Base as a daily seasoning that delivers slow-roasted taste on a weeknight timeline. The centerpiece is an August [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,52,11,17],"tags":[196],"class_list":["post-48339","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-comedy","category-endorsements","category-film-tv","tag-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meg Stalter Partners With Knorr for &quot;Ultimate Chicken Roast&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/meg-stalter-partners-with-knorr-for-ultimate-chicken-roast-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meg Stalter Partners With Knorr for &quot;Ultimate Chicken Roast&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Knorr, the Unilever-owned food brand, is teaming up with actress, comedian, and musician Meg Stalter at the Knorr Chicken Roast to playfully grill the internet&#8217;s most underwhelming chicken. The campaign promotes Knorr Chicken Bouillon and Premium Flavor Base as a daily seasoning that delivers slow-roasted taste on a weeknight timeline. 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