{"id":48318,"date":"2026-08-08T10:24:09","date_gmt":"2026-08-08T10:24:09","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48318"},"modified":"2026-08-08T10:24:20","modified_gmt":"2026-08-08T10:24:20","slug":"9lives-signs-with-roam-for-representation-in-asia-and-europe-uk","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/9lives-signs-with-roam-for-representation-in-asia-and-europe-uk\/","title":{"rendered":"9lives Signs With ROAM For Representation In Asia and Europe\/UK"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">New Zealand-born, Auckland-based producer 9lives (Maxwell Jardine) has signed with global booking agency ROAM for live music and touring representation across Asia and Europe\/UK, with agent Lucy Atkinson leading the deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9lives continues with Independent Artist Group (IAG) for representation in North America, and stays with Higher Ground MGMT for music management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pioneer of sigilkore (a blend of trap, hyperpop, cloud rap, and electronic music), 9lives built his catalog through internet-native collaborations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His breakout &#8220;XTAYALIVE&#8221; with jnhygs passed 100 million streams, the sequel &#8220;Go (Xtayalive 2)&#8221; with Kanii topped 152 million, and &#8220;I LOVE YOU HOE&#8221; with Odetari has surpassed 300 million and earned RIAA Gold certification. He&#8217;s also worked with <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/trippie-redd\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trippie Redd<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/rico-nasty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rico Nasty<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lancey-foux\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lancey Foux<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The signing lands amid an active run of ROAM 2026 additions. The agency signed archival folk artist <a href=\"https:\/\/bookingagentinfo.com\/news\/robert-lester-folsom-signs-with-roam-for-europe-uk-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Robert Lester Folsom<\/a> for Europe\/UK, added Scottish-American songwriter <a href=\"https:\/\/bookingagentinfo.com\/news\/nirosta-steel-signs-with-roam-for-europe-uk-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nirosta Steel<\/a> off the strength of his acclaimed <em>My Skyscraper<\/em> LP, and brought Melbourne punk act <a href=\"https:\/\/bookingagentinfo.com\/news\/public-figures-sign-with-roam-for-europe-uk-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Public Figures<\/a> into the same territory. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9lives&#8217; deal extends that momentum into Asia, a market ROAM&#8217;s leadership has flagged as a growth priority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Formed in September 2025 from the merger of Arrival Artists and ATC Live, ROAM represents more than 800 artists worldwide, including <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/fontaines-d-c\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fontaines D.C.<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/amyl-and-the-sniffers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amyl &amp; The Sniffers<\/a>, giving 9lives access to established international touring infrastructure as his streaming numbers keep climbing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Splitting representation by territory (IAG for North America, ROAM for Asia and Europe\/UK) signals a team building region-specific infrastructure rather than chasing one global deal, a pattern increasingly common among streaming-first artists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9lives&#8217; numbers make the case better than any press release: three tracks with a combined half-billion-plus streams, built almost entirely through internet-native collaboration rather than a traditional label rollout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal plants ROAM&#8217;s flag further into Asia&#8217;s touring market at a moment when the agency has openly discussed the region as a growth priority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Will 9lives&#8217; streaming dominance translate into festival bookings across Asia and Europe in the next year? Does this signing signal ROAM building a dedicated roster of sigilkore and hyperpop-adjacent artists? Could Asia become a proving ground for other US\/UK digital-native rap acts looking to expand internationally?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Zealand-born, Auckland-based producer 9lives (Maxwell Jardine) has signed with global booking agency ROAM for live music and touring representation across Asia and Europe\/UK, with agent Lucy Atkinson leading the deal. 9lives continues with Independent Artist Group (IAG) for representation in North America, and stays with Higher Ground MGMT for music management. A pioneer of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,39,18,10],"tags":[],"class_list":["post-48318","post","type-post","status-publish","format-standard","hentry","category-agency-signing","category-electronic","category-music","category-new-signings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9lives Signs With ROAM For Representation In Asia and Europe\/UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/9lives-signs-with-roam-for-representation-in-asia-and-europe-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9lives Signs With ROAM For Representation In Asia and Europe\/UK\" \/>\n<meta property=\"og:description\" content=\"New Zealand-born, Auckland-based producer 9lives (Maxwell Jardine) has signed with global booking agency ROAM for live music and touring representation across Asia and Europe\/UK, with agent Lucy Atkinson leading the deal. 9lives continues with Independent Artist Group (IAG) for representation in North America, and stays with Higher Ground MGMT for music management. A pioneer of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/9lives-signs-with-roam-for-representation-in-asia-and-europe-uk\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-08T10:24:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-08T10:24:20+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9lives Signs With ROAM For Representation In Asia and Europe\/UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/9lives-signs-with-roam-for-representation-in-asia-and-europe-uk\/","og_locale":"en_US","og_type":"article","og_title":"9lives Signs With ROAM For Representation In Asia and Europe\/UK","og_description":"New Zealand-born, Auckland-based producer 9lives (Maxwell Jardine) has signed with global booking agency ROAM for live music and touring representation across Asia and Europe\/UK, with agent Lucy Atkinson leading the deal. 9lives continues with Independent Artist Group (IAG) for representation in North America, and stays with Higher Ground MGMT for music management. A pioneer of [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/9lives-signs-with-roam-for-representation-in-asia-and-europe-uk\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-08T10:24:09+00:00","article_modified_time":"2026-08-08T10:24:20+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/9lives-signs-with-roam-for-representation-in-asia-and-europe-uk\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/9lives-signs-with-roam-for-representation-in-asia-and-europe-uk\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"9lives Signs With ROAM For Representation In Asia and Europe\/UK","datePublished":"2026-08-08T10:24:09+00:00","dateModified":"2026-08-08T10:24:20+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/9lives-signs-with-roam-for-representation-in-asia-and-europe-uk\/"},"wordCount":371,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Agency Signing","Electronic","Music","New Signings"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/9lives-signs-with-roam-for-representation-in-asia-and-europe-uk\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/9lives-signs-with-roam-for-representation-in-asia-and-europe-uk\/","url":"https:\/\/bookingagentinfo.com\/news\/9lives-signs-with-roam-for-representation-in-asia-and-europe-uk\/","name":"9lives Signs With ROAM For Representation In Asia and Europe\/UK","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-08T10:24:09+00:00","dateModified":"2026-08-08T10:24:20+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/9lives-signs-with-roam-for-representation-in-asia-and-europe-uk\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/9lives-signs-with-roam-for-representation-in-asia-and-europe-uk\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/9lives-signs-with-roam-for-representation-in-asia-and-europe-uk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"9lives Signs With ROAM For Representation In Asia and Europe\/UK"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/48318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=48318"}],"version-history":[{"count":3,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/48318\/revisions"}],"predecessor-version":[{"id":48321,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/48318\/revisions\/48321"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=48318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=48318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=48318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}