{"id":48185,"date":"2026-08-07T05:45:50","date_gmt":"2026-08-07T05:45:50","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48185"},"modified":"2026-08-07T05:46:04","modified_gmt":"2026-08-07T05:46:04","slug":"groove-armada-fronts-specsavers-the-testlist-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/groove-armada-fronts-specsavers-the-testlist-campaign\/","title":{"rendered":"Groove Armada Fronts Specsavers&#8217; &#8220;The Testlist&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Specsavers has enlisted Groove Armada to front The Testlist, the UK&#8217;s first club guestlist series created exclusively for people over 50. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone in that age bracket can enter by taking a free, three-minute online hearing screener, with a DJ set from Groove Armada at London&#8217;s Phonox on October 15, 2026 as the first reward on offer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The date coincides with the 25th anniversary of the band&#8217;s anthem &#8220;Superstylin&#8217;.&#8221; Sign-ups close September 13, with winners notified by September 17, 2026.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Testlist | The UK&amp;apos;s first clubbing guestlist for over 50s, unlocked by a hearing screener\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6F5o6GdMDs4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign draws on OnePoll research showing nearly three-quarters of over-50s still attend live music events, with over a quarter going out as often as they did 20 years ago. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet 38% currently take no preventative measures to safeguard their hearing at gigs, and one in five over-fifties say hearing difficulties have already reduced how often they go to live shows. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Findlay, who has experienced hearing loss and occasionally wears a hearing aid, said his generation was too busy dancing to think about the long-term cost. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specsavers&#8217; Audiology Marketing Director, Nick Rainbow, pushed back on campaigns that depict over-50s as past it, arguing this is the generation that built British and Irish rave culture and is still keeping nightlife alive. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The multi-channel push, developed with agency Golin Ketchum, spans a hero PR film, 30&#8243; and 60&#8243; TV spots, radio, out-of-home, events and social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a first-time pairing for Groove Armada and Specsavers, though not the duo&#8217;s first advertising rodeo. Their track &#8220;At the River&#8221; is nearly as famous for scoring decades of Marks &amp; Spencer ads, while <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/fatboy-slim\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fatboy Slim&#8217;s<\/a> remix of &#8220;I See You Baby&#8221; became linked to Renault Megane commercials, and last year Andy Cato appeared alongside &#8220;Superstylin'&#8221; in a spot for tool brand Makita. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pairing also fits a broader industry pattern of brands leaning on culturally resonant names for sensory-focused campaigns, echoed recently in <a href=\"https:\/\/bookingagentinfo.com\/news\/flo-teams-up-with-meller-for-y2k-inspired-sunglasses-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">FLO&#8217;s Y2K-inspired eyewear tie-up with Meller<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/charles-leclerc-teams-up-with-ray-ban-for-special-edition-sunglasses-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Charles Leclerc&#8217;s special-edition Ray-Ban campaign<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Specsavers, the deal extends a track record of pairing recognisable faces with health messaging, including its long-running Canadian eye-health partnership with astronaut Chris Hadfield and celebrity-designed eyewear lines. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Testlist also builds on Specsavers&#8217; backing of the NTIA&#8217;s &#8220;Listen for Life&#8221; campaign, launched at the House of Commons in October 2023 to tackle hearing loss across the night-time economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a sharp bit of audience targeting: instead of a generic &#8220;get your hearing checked&#8221; message, Specsavers is turning a health nudge into an actual night out, with Groove Armada giving it instant credibility with the crowd it&#8217;s chasing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tying the launch event to the &#8220;Superstylin'&#8221; anniversary is a nice touch that makes the tie-in feel earned rather than bolted on. It&#8217;s also a low-risk move for Groove Armada, who&#8217;ve spent decades comfortably in ad-land without it denting their credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Could The Testlist become a recurring events series, or is this a one-off tied to the anniversary? Will other heritage acts from the rave era follow Groove Armada into health-adjacent brand deals?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Specsavers has enlisted Groove Armada to front The Testlist, the UK&#8217;s first club guestlist series created exclusively for people over 50. Anyone in that age bracket can enter by taking a free, three-minute online hearing screener, with a DJ set from Groove Armada at London&#8217;s Phonox on October 15, 2026 as the first reward on [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,39,11,18],"tags":[202],"class_list":["post-48185","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-electronic","category-endorsements","category-music","tag-health"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Groove Armada Fronts Specsavers&#039; &quot;The Testlist&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/groove-armada-fronts-specsavers-the-testlist-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Groove Armada Fronts Specsavers&#039; &quot;The Testlist&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Specsavers has enlisted Groove Armada to front The Testlist, the UK&#8217;s first club guestlist series created exclusively for people over 50. 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Anyone in that age bracket can enter by taking a free, three-minute online hearing screener, with a DJ set from Groove Armada at London&#8217;s Phonox on October 15, 2026 as the first reward on [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/groove-armada-fronts-specsavers-the-testlist-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-07T05:45:50+00:00","article_modified_time":"2026-08-07T05:46:04+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/groove-armada-fronts-specsavers-the-testlist-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/groove-armada-fronts-specsavers-the-testlist-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Groove Armada Fronts Specsavers&#8217; &#8220;The Testlist&#8221; Campaign","datePublished":"2026-08-07T05:45:50+00:00","dateModified":"2026-08-07T05:46:04+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/groove-armada-fronts-specsavers-the-testlist-campaign\/"},"wordCount":512,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Health"],"articleSection":["Brand Ambassador","Campaigns","Electronic","Endorsement Deals","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/groove-armada-fronts-specsavers-the-testlist-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/groove-armada-fronts-specsavers-the-testlist-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/groove-armada-fronts-specsavers-the-testlist-campaign\/","name":"Groove Armada Fronts Specsavers' \"The Testlist\" Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-07T05:45:50+00:00","dateModified":"2026-08-07T05:46:04+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/groove-armada-fronts-specsavers-the-testlist-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/groove-armada-fronts-specsavers-the-testlist-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/groove-armada-fronts-specsavers-the-testlist-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Groove Armada Fronts Specsavers&#8217; &#8220;The Testlist&#8221; Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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