{"id":48168,"date":"2026-08-07T04:26:21","date_gmt":"2026-08-07T04:26:21","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48168"},"modified":"2026-08-07T04:26:31","modified_gmt":"2026-08-07T04:26:31","slug":"rider-strong-stars-in-simple-mills-90s-inspired-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/rider-strong-stars-in-simple-mills-90s-inspired-campaign\/","title":{"rendered":"Rider Strong Stars in Simple Mills&#8217; &#8217;90s-Inspired Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Rider Strong is trading Shawn Hunter&#8217;s leather jacket for the snack aisle. The actor has partnered with Simple Mills on a campaign pitched around a simple idea: the &#8217;90s had a flavor, and Simple Mills is bottling it.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Simple Mills x Rider Strong | A Taste of the &amp;apos;90s (Extended)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/p34LwhvfaPY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Strong said the concept caught him off guard at first. He recalled being told there was a taste of the &#8217;90s, an idea he hadn&#8217;t considered before trying the snacks himself and finding they brought back memories of that time. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 46-year-old spent seven seasons as Shawn Hunter before reprising the role on <em>Girl Meets World<\/em>, and now revisits the series weekly on the podcast <em>Pod Meets World<\/em> alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/danielle-fishel-karp\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Danielle Fishel<\/a> and a fellow original castmate; a project he&#8217;s credited with helping him make peace with being a symbol of &#8217;90s nostalgia rather than resist it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Simple Mills, the timing is notable. The Chicago-based better-for-you brand was acquired by Flowers Foods for $795 million in a deal that closed in February 2025, and this past March the company named Michelle Lorge as president, succeeding founder Katlin Smith, who moved into an advisory role. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leaning on a recognizable &#8217;90s face for its Snack Packs, already sold at Target, Walmart, and Costco, marks a departure from the brand&#8217;s earlier campaigns, like &#8220;Live Full&#8221; and this summer&#8217;s ingredient-transparency push, &#8220;Announcing Absolutely Nothing,&#8221; both of which skipped celebrity casting entirely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strong isn&#8217;t the only one cashing in on decade-specific nostalgia this year. <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/the-spice-girls\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Spice Girls<\/a> fronted a <a href=\"https:\/\/bookingagentinfo.com\/news\/spice-girls-front-new-funko-pop-drop-celebrating-iconic-90s-looks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Funko POP! collection<\/a> timed to &#8220;Wannabe&#8217;s&#8221; 30th anniversary, while Priceline <a href=\"https:\/\/bookingagentinfo.com\/news\/randall-park-replaces-william-shatner-as-priceline-negotiator-in-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">swapped longtime pitchman William Shatner for Randall Park<\/a> to court younger, nostalgia-primed shoppers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even personal history is becoming a selling point elsewhere in food marketing, as when Rob Rausch&#8217;s own <a href=\"https:\/\/bookingagentinfo.com\/news\/rob-rausch-teams-up-with-zaxbys-for-alabama-white-bbq-sauce\/\" target=\"_blank\" rel=\"noreferrer noopener\">teenage job at Zaxby&#8217;s<\/a> became the hook for that brand&#8217;s latest campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This deal is a tidy example of a brand borrowing someone else&#8217;s decade instead of building its own. Simple Mills didn&#8217;t invent nostalgia marketing, but pairing an actual &#8217;90s sitcom star with a snack pitched as tasting like the era is a more literal execution than most. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also notable that Simple Mills, still finding its footing post-acquisition under new leadership, chose a low-risk, high-familiarity face over a bigger, pricier name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> For Strong, it&#8217;s a sign that the goodwill built by <em>Pod Meets World<\/em> has real commercial value beyond the podcast feed itself, turning nostalgia into an actual paycheck rather than just a talking point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does a genuine &#8217;90s connection make a nostalgia campaign feel more credible than one with a paid spokesperson who has no real tie to the era? Could this open the door for more <em>Boy Meets World<\/em> alumni to land their own solo brand deals?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rider Strong is trading Shawn Hunter&#8217;s leather jacket for the snack aisle. The actor has partnered with Simple Mills on a campaign pitched around a simple idea: the &#8217;90s had a flavor, and Simple Mills is bottling it. Strong said the concept caught him off guard at first. He recalled being told there was a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,17],"tags":[196],"class_list":["post-48168","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-film-tv","tag-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rider Strong Stars in Simple Mills&#039; &#039;90s-Inspired Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/rider-strong-stars-in-simple-mills-90s-inspired-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rider Strong Stars in Simple Mills&#039; &#039;90s-Inspired Campaign\" \/>\n<meta property=\"og:description\" content=\"Rider Strong is trading Shawn Hunter&#8217;s leather jacket for the snack aisle. The actor has partnered with Simple Mills on a campaign pitched around a simple idea: the &#8217;90s had a flavor, and Simple Mills is bottling it. Strong said the concept caught him off guard at first. 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The actor has partnered with Simple Mills on a campaign pitched around a simple idea: the &#8217;90s had a flavor, and Simple Mills is bottling it. Strong said the concept caught him off guard at first. He recalled being told there was a [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/rider-strong-stars-in-simple-mills-90s-inspired-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-07T04:26:21+00:00","article_modified_time":"2026-08-07T04:26:31+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/rider-strong-stars-in-simple-mills-90s-inspired-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/rider-strong-stars-in-simple-mills-90s-inspired-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Rider Strong Stars in Simple Mills&#8217; &#8217;90s-Inspired Campaign","datePublished":"2026-08-07T04:26:21+00:00","dateModified":"2026-08-07T04:26:31+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/rider-strong-stars-in-simple-mills-90s-inspired-campaign\/"},"wordCount":472,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Food"],"articleSection":["Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/rider-strong-stars-in-simple-mills-90s-inspired-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/rider-strong-stars-in-simple-mills-90s-inspired-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/rider-strong-stars-in-simple-mills-90s-inspired-campaign\/","name":"Rider Strong Stars in Simple Mills' '90s-Inspired Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-07T04:26:21+00:00","dateModified":"2026-08-07T04:26:31+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/rider-strong-stars-in-simple-mills-90s-inspired-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/rider-strong-stars-in-simple-mills-90s-inspired-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/rider-strong-stars-in-simple-mills-90s-inspired-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Rider Strong Stars in Simple Mills&#8217; &#8217;90s-Inspired Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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