{"id":48083,"date":"2026-08-05T08:28:56","date_gmt":"2026-08-05T08:28:56","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=48083"},"modified":"2026-08-05T08:29:08","modified_gmt":"2026-08-05T08:29:08","slug":"rose-teams-up-with-levis-for-new-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/rose-teams-up-with-levis-for-new-campaign\/","title":{"rendered":"Ros\u00e9 Teams Up With Levi&#8217;s for New Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Levi&#8217;s unveiled its Fall\/Winter 2026 campaign, &#8220;Keep It Loose,&#8221; starring global pop icon Ros\u00e9 and reigning NBA MVP Shai Gilgeous-Alexander. Each was handed the season&#8217;s &#8220;Loose Prep&#8221; assortment, built on relaxed silhouettes and unexpected proportions, and asked to style it entirely their own way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign was shot on film by British photographer and director Mel Bles, spanning hero motion films, stills, and flagship store activations worldwide. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both stars have their own 30- and 15-second films soundtracked by EPMD&#8217;s classic &#8220;You Gots to Chill,&#8221; with cinematography by Jo\u00e3o de Botelho and set design by Spencer Vrooman.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@levis\/video\/7670164064504401183\" data-video-id=\"7670164064504401183\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@levis\" href=\"https:\/\/www.tiktok.com\/@levis?refer=embed\">@levis<\/a> <p>Classic yet edgy. Prep, loosened. @ROS\u00c9 doesn\u2019t pick one thing over the other. She\u2019s just both.<\/p> <a target=\"_blank\" title=\"\u266c original sound - Levi\u2019s\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7670164001619987230?refer=embed\">\u266c original sound &#8211; Levi\u2019s<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For Ros\u00e9, this is the latest chapter in a fast-growing Levi&#8217;s relationship. The <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/blackpink\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">BLACKPINK<\/a> member was <a href=\"https:\/\/bookingagentinfo.com\/news\/rose-named-new-brand-ambassador-for-levis\/\" target=\"_blank\" rel=\"noreferrer noopener\">named a Levi&#8217;s global brand ambassador in March 2026<\/a> as part of a multiyear deal that grew out of the brand&#8217;s &#8220;Behind Every Original&#8221; Super Bowl campaign, its first Super Bowl ad in 20 years. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Custom Levi&#8217;s stage looks she wore during BLACKPINK&#8217;s Tokyo shows have also been displayed at the brand&#8217;s Harajuku store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gilgeous-Alexander brings similar star power from the sports world. He&#8217;s <a href=\"https:\/\/bookingagentinfo.com\/news\/shai-gilgeous-alexander-stars-in-levis-fall-winter-2026-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">fronting the Fall\/Winter rollout<\/a> with a self-styled take on the 501 Loose and Baggy Barrel jeans, adding to an endorsement roster that includes Canada Goose, American Express, and AT&amp;T.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ros\u00e9, meanwhile, keeps a packed 2026 calendar. She recently <a href=\"https:\/\/bookingagentinfo.com\/news\/rose-unveils-new-puma-speedcat-etoile\/\" target=\"_blank\" rel=\"noreferrer noopener\">unveiled Puma&#8217;s Speedcat Etoile sneaker<\/a>, her third Speedcat-focused drop for the brand this year, and remains a global ambassador for Saint Laurent and Tiffany &amp; Co., alongside ongoing campaign work for YSL Beauty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Levi&#8217;s has long leaned on musicians and cultural figures, from <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/justin-timberlake\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Justin Timberlake<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/beyonce\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beyonc\u00e9<\/a> to <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/nas\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nas<\/a>, making Ros\u00e9 and past campaign co-stars like <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/iamdoechii\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Doechii<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/ahmir-questlove-thompson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Questlove<\/a> a natural fit for a brand chasing younger, global audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Keep It Loose&#8221; launches globally today across Levi&#8217;s social channels, levi.com, the Levi&#8217;s app, and in stores worldwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ros\u00e9&#8217;s Levi&#8217;s run is quickly becoming a case study in how K-pop stars build standalone brand empires while staying connected to their group&#8217;s pull. Pairing her with an NBA MVP also shows Levi&#8217;s is betting on cross-industry star power, not just fashion faces, to sell its Fall\/Winter 2026 line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing a pop star with an NBA MVP broaden Levi&#8217;s audience more than a single-face campaign would? Will &#8220;Loose Prep&#8221; catch on the way past denim trends have, or fade by next season? What does Levi&#8217;s continued bet on K-pop stars signal about where its growth is coming from?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Levi&#8217;s unveiled its Fall\/Winter 2026 campaign, &#8220;Keep It Loose,&#8221; starring global pop icon Ros\u00e9 and reigning NBA MVP Shai Gilgeous-Alexander. Each was handed the season&#8217;s &#8220;Loose Prep&#8221; assortment, built on relaxed silhouettes and unexpected proportions, and asked to style it entirely their own way. The campaign was shot on film by British photographer and director [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,24,20,18],"tags":[],"class_list":["post-48083","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-fashion","category-k-pop","category-music"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ros\u00e9 Teams Up With Levi&#039;s for New Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/rose-teams-up-with-levis-for-new-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ros\u00e9 Teams Up With Levi&#039;s for New Campaign\" \/>\n<meta property=\"og:description\" content=\"Levi&#8217;s unveiled its Fall\/Winter 2026 campaign, &#8220;Keep It Loose,&#8221; starring global pop icon Ros\u00e9 and reigning NBA MVP Shai Gilgeous-Alexander. Each was handed the season&#8217;s &#8220;Loose Prep&#8221; assortment, built on relaxed silhouettes and unexpected proportions, and asked to style it entirely their own way. 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Each was handed the season&#8217;s &#8220;Loose Prep&#8221; assortment, built on relaxed silhouettes and unexpected proportions, and asked to style it entirely their own way. The campaign was shot on film by British photographer and director [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/rose-teams-up-with-levis-for-new-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-05T08:28:56+00:00","article_modified_time":"2026-08-05T08:29:08+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/rose-teams-up-with-levis-for-new-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/rose-teams-up-with-levis-for-new-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Ros\u00e9 Teams Up With Levi&#8217;s for New Campaign","datePublished":"2026-08-05T08:28:56+00:00","dateModified":"2026-08-05T08:29:08+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/rose-teams-up-with-levis-for-new-campaign\/"},"wordCount":437,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Fashion","K-Pop","Music"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/rose-teams-up-with-levis-for-new-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/rose-teams-up-with-levis-for-new-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/rose-teams-up-with-levis-for-new-campaign\/","name":"Ros\u00e9 Teams Up With Levi's for New Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-05T08:28:56+00:00","dateModified":"2026-08-05T08:29:08+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/rose-teams-up-with-levis-for-new-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/rose-teams-up-with-levis-for-new-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/rose-teams-up-with-levis-for-new-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Ros\u00e9 Teams Up With Levi&#8217;s for New Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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