Australian creator Sopha Dopha, real name Sophia Begg, has reunited with Glassons, this time as a paid partner rather than an accidental one. <\/p>\n\n\n\n
Back in 2021, a simple photo of Begg wearing the retailer’s blue corset top went viral, sending shoppers rushing to buy it and crashing Glassons’ website in the process. That single post is widely credited with launching her career as one of Australia’s most recognizable content creators.<\/p>\n\n\n\n
Five years on, Glassons brought Begg back into the fold in what it’s calling a “full-circle” moment. Kearns PR ran the centerpiece activation at Glassons’ Bondi Junction store, where Begg greeted fans over cinnamon scrolls on August 1, followed by free drinks the next day. What began as an unpaid, organic viral moment has now become a formal partnership.<\/p>\n\n\n\n