{"id":47959,"date":"2026-08-04T08:16:59","date_gmt":"2026-08-04T08:16:59","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47959"},"modified":"2026-08-04T08:17:10","modified_gmt":"2026-08-04T08:17:10","slug":"mika-abdalla-fronts-urban-decays-ghosting-trio-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/mika-abdalla-fronts-urban-decays-ghosting-trio-campaign\/","title":{"rendered":"Mika Abdalla Fronts Urban Decay&#8217;s &#8220;Ghosting Trio&#8221; Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Urban Decay has named Mika Abdalla the face of its new Ghosting Trio, a three-piece blurring prep-and-set collection built around the brand&#8217;s &#8220;Perform, Don&#8217;t Conform&#8221; mantra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Announced August 3, 2026, the launch centers on three new products: Ghosting Paste, a silicone-free, pore-blurring primer; Ghosting Powder, a five-shade targeted setting powder; and Ghosting Spray, a loose-powder formula in dry-aerosol form. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"not everything deserves your attention.\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/Wtq3VFBDRxs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Each retails for $34 and is available now at UrbanDecay.com, Sephora, Ulta, and TikTok Shop, with the Paste currently exclusive to UrbanDecay.com and Ulta ahead of a wider 2027 retail push.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I&#8217;m all about anything that skips the BS and saves me time,&#8221; Abdalla said of the campaign, adding that the spray lets her &#8220;touch up in seconds.&#8221; Anika Majithia, Urban Decay&#8217;s global head, called the format a genuine industry first and named Abdalla &#8220;the perfect partner&#8221; for a message built around owning who you are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal marks Abdalla&#8217;s first-ever beauty campaign. The actress is coming off a breakout stretch: she stars as Allie Hayes in <em>Off Campus<\/em>, Prime Video&#8217;s adaptation of <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/elle-kennedy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elle Kennedy<\/a>&#8216;s novel series that premiered in May 2026, following earlier roles in <em>Project Mc\u00b2<\/em>, HBO Max&#8217;s <em>The Pitt<\/em>, and <em>Suits LA<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Urban Decay, the campaign extends a run of youth-driven ambassador picks: WNBA star <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/cameron-brink\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cameron Brink<\/a> signed on in October 2024, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/dove-cameron\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dove Cameron<\/a> joined the following August. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abdalla&#8217;s debut also lands amid a broader wave of 2026 beauty-ambassador news: <a href=\"https:\/\/bookingagentinfo.com\/news\/zendaya-named-global-ambassador-for-prada-beautys-paradoxe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zendaya was just named Prada Beauty&#8217;s global ambassador for Paradoxe<\/a>, while <a href=\"https:\/\/bookingagentinfo.com\/news\/emma-mackey-fronts-burberry-beautys-goddess-amber-vanilla-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emma Mackey returned as the face of Burberry Beauty&#8217;s Goddess Amber Vanilla launch<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Urban Decay isn&#8217;t reaching for an established A-lister here; it&#8217;s betting that <em>Off Campus<\/em>&#8216;s streaming buzz converts directly into shelf sales, a faster and riskier ambassador strategy than the brand&#8217;s usual multi-year plays. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also leading with genuine product innovation (a first-of-its-kind dry aerosol spray) rather than a shade extension, which raises the stakes if the format doesn&#8217;t perform as promised once reviewers get their hands on it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can a &#8220;first beauty campaign&#8221; push Abdalla into the same ambassador tier as Zendaya or Emma Mackey? Is Urban Decay&#8217;s rapid ambassador rotation (Brink, Cameron, now Abdalla) building loyalty, or just chasing momentum?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Urban Decay has named Mika Abdalla the face of its new Ghosting Trio, a three-piece blurring prep-and-set collection built around the brand&#8217;s &#8220;Perform, Don&#8217;t Conform&#8221; mantra. Announced August 3, 2026, the launch centers on three new products: Ghosting Paste, a silicone-free, pore-blurring primer; Ghosting Powder, a five-shade targeted setting powder; and Ghosting Spray, a loose-powder [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,12,14,11,17],"tags":[],"class_list":["post-47959","post","type-post","status-publish","format-standard","hentry","category-beauty","category-brand-ambassador","category-campaigns","category-endorsements","category-film-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mika Abdalla Fronts Urban Decay&#039;s &quot;Ghosting Trio&quot; Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/mika-abdalla-fronts-urban-decays-ghosting-trio-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mika Abdalla Fronts Urban Decay&#039;s &quot;Ghosting Trio&quot; Campaign\" \/>\n<meta property=\"og:description\" content=\"Urban Decay has named Mika Abdalla the face of its new Ghosting Trio, a three-piece blurring prep-and-set collection built around the brand&#8217;s &#8220;Perform, Don&#8217;t Conform&#8221; mantra. Announced August 3, 2026, the launch centers on three new products: Ghosting Paste, a silicone-free, pore-blurring primer; Ghosting Powder, a five-shade targeted setting powder; and Ghosting Spray, a loose-powder [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/mika-abdalla-fronts-urban-decays-ghosting-trio-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-04T08:16:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-04T08:17:10+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mika Abdalla Fronts Urban Decay's \"Ghosting Trio\" Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/mika-abdalla-fronts-urban-decays-ghosting-trio-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Mika Abdalla Fronts Urban Decay's \"Ghosting Trio\" Campaign","og_description":"Urban Decay has named Mika Abdalla the face of its new Ghosting Trio, a three-piece blurring prep-and-set collection built around the brand&#8217;s &#8220;Perform, Don&#8217;t Conform&#8221; mantra. Announced August 3, 2026, the launch centers on three new products: Ghosting Paste, a silicone-free, pore-blurring primer; Ghosting Powder, a five-shade targeted setting powder; and Ghosting Spray, a loose-powder [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/mika-abdalla-fronts-urban-decays-ghosting-trio-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-04T08:16:59+00:00","article_modified_time":"2026-08-04T08:17:10+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/mika-abdalla-fronts-urban-decays-ghosting-trio-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/mika-abdalla-fronts-urban-decays-ghosting-trio-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Mika Abdalla Fronts Urban Decay&#8217;s &#8220;Ghosting Trio&#8221; Campaign","datePublished":"2026-08-04T08:16:59+00:00","dateModified":"2026-08-04T08:17:10+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/mika-abdalla-fronts-urban-decays-ghosting-trio-campaign\/"},"wordCount":389,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Beauty","Brand Ambassador","Campaigns","Endorsement Deals","Film\/TV"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/mika-abdalla-fronts-urban-decays-ghosting-trio-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/mika-abdalla-fronts-urban-decays-ghosting-trio-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/mika-abdalla-fronts-urban-decays-ghosting-trio-campaign\/","name":"Mika Abdalla Fronts Urban Decay's \"Ghosting Trio\" Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-04T08:16:59+00:00","dateModified":"2026-08-04T08:17:10+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/mika-abdalla-fronts-urban-decays-ghosting-trio-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/mika-abdalla-fronts-urban-decays-ghosting-trio-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/mika-abdalla-fronts-urban-decays-ghosting-trio-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Mika Abdalla Fronts Urban Decay&#8217;s &#8220;Ghosting Trio&#8221; Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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