{"id":47944,"date":"2026-08-04T07:10:05","date_gmt":"2026-08-04T07:10:05","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47944"},"modified":"2026-08-04T07:10:19","modified_gmt":"2026-08-04T07:10:19","slug":"genie-bouchard-signs-with-the%c2%b7team-for-representation","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/genie-bouchard-signs-with-the%c2%b7team-for-representation\/","title":{"rendered":"Genie Bouchard Signs With THE\u00b7TEAM For Representation"},"content":{"rendered":"\n

Genie Bouchard has signed with THE\u00b7TEAM for digital representation, with Erin Convey leading the relationship. The addition gives Bouchard dedicated digital support as she keeps building ventures across brands, television and content beyond competitive sport.<\/p>\n\n\n\n

Bouchard remains represented by GSE Worldwide for brand partnerships. She was previously represented by United Talent Agency (UTA).<\/p>\n\n\n\n

The Montreal-born Bouchard became the first Canadian, man or woman, to reach a Grand Slam singles final at Wimbledon in 2014, a run that also carried her to a career-high world No. 5 ranking and WTA Most Improved Player honors. <\/p>\n\n\n\n

She retired from tennis in July 2025, closing out her career on home soil in Montreal. Since then, she’s built a full-time career on the PPA Tour, in Major League Pickleball, and in April 2026, she signed on as a brand ambassador for Park Place Technologies, an IT infrastructure firm, appearing at the Veolia Texas Open and ESPN’s Pickleball Slam 4.<\/p>\n\n\n\n

The signing adds Bouchard to an agency that’s been expanding its roster across sports, music and digital talent all through 2026. On the touring side, THE\u00b7TEAM brought on Trinidadian soca group Kes<\/a> for worldwide representation outside North America, and signed Belfast singer Ciar\u00e1n, formerly known by his BROCKHAMPTON stage name Bearface<\/a>, for global live representation. <\/p>\n\n\n\n

The agency also placed early bets on developing acts like Atlanta rapper Pz’<\/a>, showing an agency willing to build across both established names and rising talent.<\/p>\n\n\n\n

Takeaways<\/strong><\/p>\n\n\n\n

This isn’t a full team overhaul; it’s an addition. Bouchard keeps her brand-partnership engine at GSE fully intact while layering on specialized digital support at THE\u00b7TEAM, right as her post-tennis identity around pickleball keeps growing.<\/p>\n\n\n\n

It’s also a marker of how far her second act has come: a Grand Slam finalist-turned full-time pickleball pro now has a business large enough to require split, specialized representation rather than a single all-purpose agency.<\/p>\n\n\n\n

Will the digital push lead to more brand deals in the mold of Park Place Technologies, or original content and media projects? Could this be a step toward broadcasting or hosting work for Bouchard, given her media-friendly profile? And how much of her business now runs through pickleball versus her tennis legacy?<\/p>\n","protected":false},"excerpt":{"rendered":"

Genie Bouchard has signed with THE\u00b7TEAM for digital representation, with Erin Convey leading the relationship. The addition gives Bouchard dedicated digital support as she keeps building ventures across brands, television and content beyond competitive sport. Bouchard remains represented by GSE Worldwide for brand partnerships. She was previously represented by United Talent Agency (UTA). The Montreal-born […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,10,15,160],"tags":[],"class_list":["post-47944","post","type-post","status-publish","format-standard","hentry","category-agency-signing","category-new-signings","category-sports","category-tennis"],"acf":[],"yoast_head":"\nGenie Bouchard Signs With THE\u00b7TEAM For Representation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/genie-bouchard-signs-with-the\u00b7team-for-representation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genie Bouchard Signs With THE\u00b7TEAM For Representation\" \/>\n<meta property=\"og:description\" content=\"Genie Bouchard has signed with THE\u00b7TEAM for digital representation, with Erin Convey leading the relationship. 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