{"id":47926,"date":"2026-08-03T18:14:17","date_gmt":"2026-08-03T18:14:17","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47926"},"modified":"2026-08-03T18:14:36","modified_gmt":"2026-08-03T18:14:36","slug":"serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign\/","title":{"rendered":"Serena Williams Teams Up With Heineken 0.0 for \u201cSecond Serve Tickets\u201d Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">23-time Grand Slam champion Serena Williams has partnered with Heineken 0.0 to launch the \u201cSecond Serve Tickets\u201d campaign ahead of the 2026 US Open. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the brand&#8217;s broader \u201cFans Have More Friends\u201d platform, the contest allows tennis lovers to turn old ticket stubs from Williams\u2019 past matches into seats inside the exclusive Heineken Suite at Arthur Ashe Stadium. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Heineken 0.0 | Second Serve Tickets\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WY4Q0riP9to?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fans can submit photos of their historic stubs alongside personal memories online between August 3 and August 16, 2026. Starting August 24, attendees can also purchase limited-edition Heineken 0.0 cans celebrating Williams\u2019 six US Open titles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This campaign builds on Williams&#8217; active partnership with the non-alcoholic beverage brand. She was <a href=\"https:\/\/bookingagentinfo.com\/news\/serena-williams-named-global-brand-ambassador-for-heineken\/\" target=\"_blank\" rel=\"noreferrer noopener\">named global brand ambassador for Heineken<\/a> earlier this year, in April 2026, kicking off the role by surprising local padel players in Miami. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The iconic athlete and venture capitalist has maintained a bustling endorsement portfolio. <a href=\"https:\/\/bookingagentinfo.com\/news\/serena-williams-partners-with-factor-for-new-champion-real-food-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Serena Williams partnered with Factor for a new Champion Real Food campaign<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/serena-williams-unveils-one-of-one-lincoln-navigator-with-ford\/\" target=\"_blank\" rel=\"noreferrer noopener\">unveiled a one-of-one Lincoln Navigator with Ford<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For parent company Heineken, aligning with elite talent remains a core global strategy. The brewing company has a history of high-profile celebrity partnerships, including Formula 1 champion Max Verstappen for its zero-alcohol line and actor <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/daniel-craig\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Daniel Craig<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By pairing Williams\u2019 tennis legacy with non-alcoholic options, Heineken 0.0 aims to deepen fan connections during major sporting moments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership demonstrates how non-alcoholic beverage brands are moving past standard product placement into experiential, nostalgia-driven storytelling. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By treating past ticket stubs as currency for exclusive tournament access, Heineken 0.0 effectively bridges sports history with modern fan engagement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also highlights Serena Williams&#8217; enduring crossover power, proving that retired legends can continue driving high-value consumer campaigns across sports, lifestyle, and wellness categories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you think trading historic ticket stubs for suite access is an effective way to reward loyal fans? Which other legendary sports moments or vintage tickets would you like to see reactivated in a campaign?<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\"><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>23-time Grand Slam champion Serena Williams has partnered with Heineken 0.0 to launch the \u201cSecond Serve Tickets\u201d campaign ahead of the 2026 US Open. As part of the brand&#8217;s broader \u201cFans Have More Friends\u201d platform, the contest allows tennis lovers to turn old ticket stubs from Williams\u2019 past matches into seats inside the exclusive Heineken [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,14,11,15,160],"tags":[197],"class_list":["post-47926","post","type-post","status-publish","format-standard","hentry","category-brand-ambassador","category-campaigns","category-endorsements","category-sports","category-tennis","tag-beverages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Serena Williams Teams Up With Heineken 0.0 for \u201cSecond Serve Tickets\u201d Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serena Williams Teams Up With Heineken 0.0 for \u201cSecond Serve Tickets\u201d Campaign\" \/>\n<meta property=\"og:description\" content=\"23-time Grand Slam champion Serena Williams has partnered with Heineken 0.0 to launch the \u201cSecond Serve Tickets\u201d campaign ahead of the 2026 US Open. As part of the brand&#8217;s broader \u201cFans Have More Friends\u201d platform, the contest allows tennis lovers to turn old ticket stubs from Williams\u2019 past matches into seats inside the exclusive Heineken [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-03T18:14:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T18:14:36+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Serena Williams Teams Up With Heineken 0.0 for \u201cSecond Serve Tickets\u201d Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Serena Williams Teams Up With Heineken 0.0 for \u201cSecond Serve Tickets\u201d Campaign","og_description":"23-time Grand Slam champion Serena Williams has partnered with Heineken 0.0 to launch the \u201cSecond Serve Tickets\u201d campaign ahead of the 2026 US Open. As part of the brand&#8217;s broader \u201cFans Have More Friends\u201d platform, the contest allows tennis lovers to turn old ticket stubs from Williams\u2019 past matches into seats inside the exclusive Heineken [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-03T18:14:17+00:00","article_modified_time":"2026-08-03T18:14:36+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Serena Williams Teams Up With Heineken 0.0 for \u201cSecond Serve Tickets\u201d Campaign","datePublished":"2026-08-03T18:14:17+00:00","dateModified":"2026-08-03T18:14:36+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign\/"},"wordCount":330,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Beverages"],"articleSection":["Brand Ambassador","Campaigns","Endorsement Deals","Sports","Tennis"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign\/","name":"Serena Williams Teams Up With Heineken 0.0 for \u201cSecond Serve Tickets\u201d Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-03T18:14:17+00:00","dateModified":"2026-08-03T18:14:36+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/serena-williams-teams-up-with-heineken-0-0-for-second-serve-tickets-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Serena Williams Teams Up With Heineken 0.0 for \u201cSecond Serve Tickets\u201d Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=47926"}],"version-history":[{"count":3,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47926\/revisions"}],"predecessor-version":[{"id":47929,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47926\/revisions\/47929"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=47926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=47926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=47926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}