{"id":47815,"date":"2026-08-02T04:44:15","date_gmt":"2026-08-02T04:44:15","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47815"},"modified":"2026-08-02T04:47:16","modified_gmt":"2026-08-02T04:47:16","slug":"bethenny-frankel-launches-supermodel-cafe-with-viral-recipes","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/bethenny-frankel-launches-supermodel-cafe-with-viral-recipes\/","title":{"rendered":"Bethenny Frankel Launches Supermodel Cafe With Viral Recipes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bethenny Frankel is turning her TikTok feed into a walk-up window. The former <em>Real Housewives of New York City<\/em> star is opening Supermodel Cafe, a pink-wrapped pop-up launching a three-week run on August 13 in East Quogue, New York, landing her in one of the Hamptons&#8217; most competitive food scenes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The menu leans straight into fan requests: lattes, lighter bagels, protein-packed spreads and dips, caviar, low-calorie cheesecake, plus merch and gifted products from brands she loves, with an over-the-top gold-flake upgrade for good measure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;supermodel snacks&#8221; tag started as a joke during a beauty campaign before growing into a full recipe series across her social channels. Frankel, 55, was named a rookie in the 2026 Sports Illustrated Swimsuit issue, shot in Loreto, Baja California Sur, Mexico, and also walked the brand&#8217;s Miami Swim Week runway. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She&#8217;s said the cafe moved from idea to reality in just a few weeks, driven by fan demand rather than a long buildout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supermodel Cafe is Frankel&#8217;s first physical food venture since she founded Skinnygirl in 2009; the lifestyle brand crossed $1 billion in retail sales in 2025. It also lands about two months after she <a href=\"https:\/\/bookingagentinfo.com\/news\/bethenny-frankel-teams-up-with-mush-for-target-exclusive-mocha-latte-protein-oats\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnered with Mush<\/a> on a Target-exclusive Mocha Latte Protein Overnight Oats flavor she helped develop herself. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pop-up fits a broader pattern of personality-led food activations in 2026, from <a href=\"https:\/\/bookingagentinfo.com\/news\/miguel-harichi-teams-up-with-tru-fru-for-greek-yogurt-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miguel Harichi&#8217;s Greek yogurt campaign with Tru Fru<\/a> to <a href=\"https:\/\/bookingagentinfo.com\/news\/olivia-miles-and-napheesa-collier-partners-with-uber-eats-and-buffalo-wild-wings-for-new-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Olivia Miles and Napheesa Collier&#8217;s new push with Uber Eats and Buffalo Wild Wings<\/a>, a sign that brands and personalities are betting food-first content can translate into real sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Frankel, &#8220;supermodel&#8221; has never been about body type but about confidence, and Supermodel Cafe is the latest chapter in her long habit of turning personal branding into a business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a licensing check-in; it&#8217;s Frankel building and owning the whole thing herself, which is a different bet than her recent product tie-ins. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pop-up means real overhead (rent, staffing, perishables) with just three weeks to prove the concept before anyone talks expansion. It&#8217;s also a case study in speed: rather than spend months on a rollout plan, Frankel launched while the &#8220;supermodel&#8221; moment was still hot off her SI Swimsuit run.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does Supermodel Cafe stay a one-off pop-up, or does a strong August turn it into a permanent spot or a multi-location concept? Could this nudge other reality-TV entrepreneurs toward opening physical spaces instead of just signing endorsement deals?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bethenny Frankel is turning her TikTok feed into a walk-up window. The former Real Housewives of New York City star is opening Supermodel Cafe, a pink-wrapped pop-up launching a three-week run on August 13 in East Quogue, New York, landing her in one of the Hamptons&#8217; most competitive food scenes. The menu leans straight into [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,17],"tags":[196],"class_list":["post-47815","post","type-post","status-publish","format-standard","hentry","category-business-ventures","category-film-tv","tag-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bethenny Frankel Launches Supermodel Cafe With Viral Recipes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/bethenny-frankel-launches-supermodel-cafe-with-viral-recipes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bethenny Frankel Launches Supermodel Cafe With Viral Recipes\" \/>\n<meta property=\"og:description\" content=\"Bethenny Frankel is turning her TikTok feed into a walk-up window. The former Real Housewives of New York City star is opening Supermodel Cafe, a pink-wrapped pop-up launching a three-week run on August 13 in East Quogue, New York, landing her in one of the Hamptons&#8217; most competitive food scenes. The menu leans straight into [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/bethenny-frankel-launches-supermodel-cafe-with-viral-recipes\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-02T04:44:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-02T04:47:16+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bethenny Frankel Launches Supermodel Cafe With Viral Recipes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/bethenny-frankel-launches-supermodel-cafe-with-viral-recipes\/","og_locale":"en_US","og_type":"article","og_title":"Bethenny Frankel Launches Supermodel Cafe With Viral Recipes","og_description":"Bethenny Frankel is turning her TikTok feed into a walk-up window. The former Real Housewives of New York City star is opening Supermodel Cafe, a pink-wrapped pop-up launching a three-week run on August 13 in East Quogue, New York, landing her in one of the Hamptons&#8217; most competitive food scenes. 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