{"id":47807,"date":"2026-08-02T04:07:20","date_gmt":"2026-08-02T04:07:20","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47807"},"modified":"2026-08-02T04:07:32","modified_gmt":"2026-08-02T04:07:32","slug":"hannah-harper-partners-with-sargento-for-string-cheese-tour","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/hannah-harper-partners-with-sargento-for-string-cheese-tour\/","title":{"rendered":"Hannah Harper Partners With Sargento for String Cheese Tour"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Country singer Hannah Harper is having a full-circle year. Fresh off winning Season 24 of American Idol, Harper revealed on Instagram that Sargento Cheese has become the exclusive cheese sponsor of her national String Cheese Tour, a year-long deal built around family, food, and everyday moments.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@hannahharperofficial\/video\/7664794774653734158\" data-video-id=\"7664794774653734158\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@hannahharperofficial\" href=\"https:\/\/www.tiktok.com\/@hannahharperofficial?refer=embed\">@hannahharperofficial<\/a> <p>IT\u2019S OFFICIAL! \ud83e\uddc0\u00a0 \u00a0 Y\u2019all,\u00a0I\u2019ve\u00a0been waiting forever to share this news. @Sargento Cheese is officially the cheese sponsor of the String Cheese\u00a0Tour! <a title=\"sargentopartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sargentopartner?refer=embed\">#SargentoPartner<\/a>\u00a0\u00a0 \u00a0 This partnership means so much to me because Sargento was one of the first brands to reach out and support me, and from day one it just felt like a natural fit.\u00a0They\u2019re\u00a0a family-owned company that cares about quality and bringing people together, and those values are\u00a0really important\u00a0to me, too.\u00a0 \u00a0 Of course, it\u00a0doesn&#8217;t\u00a0hurt that they keep us stocked with plenty of string cheese and snacks out on the road.\u00a0\ud83d\ude09\u00a0 \u00a0 We\u2019ve\u00a0got ticket giveaways, exclusive merch coming, and more fun things planned throughout the rest of the tour.\u00a0 \u00a0 Make sure\u00a0you\u2019re\u00a0following @SargentoCheese so you\u00a0don\u2019t\u00a0miss out!\u00a0 \u00a0 What are you most excited\u00a0for\u00a0\u2014 ticket giveaways, merch, or more of\u00a0what\u2019s\u00a0coming with this\u00a0collab?!\u00a0\ud83e\uddc0\ud83d\udc47 Let us know in the comments.\u00a0 <a title=\"sargentopartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sargentopartner?refer=embed\">#SargentoPartner<\/a>\u00a0\u00a0<\/p> <a target=\"_blank\" title=\"\u266c original sound - hannahharperofficial\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7664794843675134733?refer=embed\">\u266c original sound &#8211; hannahharperofficial<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership has real roots. Harper&#8217;s original song &#8220;String Cheese,&#8221; about the unfiltered realities of motherhood and postpartum depression, was the breakout audition that carried her to the Idol title in front of judges <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/luke-bryan\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Luke Bryan<\/a>, <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/carrie-underwood\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carrie Underwood<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lionel-richie\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lionel Richie<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sargento noticed early, reaching out during her Idol run to send her a box of its cheese sticks long before any contract was signed. &#8220;Having one of the first brands that believed in me join this tour makes this partnership incredibly special,&#8221; Harper said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the deal, Harper&#8217;s tour bus now carries custom Sargento graphics and a fridge stocked with String Cheese snacks, Balanced Breaks kits, and Mighty Bites lunch kits for Harper, husband Devon Mendenhall, and their three sons, who travel with her. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sargento general manager Erin Price said the brand saw its own values reflected in Harper&#8217;s music from the start. Fans can enter surprise ticket giveaways via both artist and brand social channels, with a joint campaign planned for National String Cheese Day on September 20 and co-branded holiday apparel launching on Sargento.com later this year. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tour, which kicked off in June and runs through November across the Midwest and South, is Harper&#8217;s first major booking run since her Idol win. She recently <a href=\"https:\/\/bookingagentinfo.com\/news\/hannah-harper-signs-with-wme-for-worldwide-representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">signed with WME for worldwide representation<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the kind of deal that&#8217;s become common this year: brands are increasingly plugging into an artist&#8217;s actual tour rather than a one-off shoot, following a similar playbook by <a href=\"https:\/\/bookingagentinfo.com\/news\/freya-skye-partners-with-hollister-for-fall-denim-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hollister with rising singer Freya Skye<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/news\/cardi-b-partners-with-mugler-fragrances-for-little-miss-drama-tour\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mugler Fragrances&#8217; in-show integration with Cardi B<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a cold-outreach endorsement; it&#8217;s a brand cashing in on a relationship it started before Harper was famous. That&#8217;s a low-risk, high-authenticity play for Sargento, and it&#8217;s smart timing for a family-owned cheese company looking to reach the same rural, family-first audience Harper&#8217;s music speaks to directly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Harper, Sargento marks her first major brand endorsements, a notable &#8220;first deal&#8221; for a newly minted Idol winner, landing while her fanbase and touring momentum are both climbing fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does an endorsement rooted in a pre-fame relationship carry more credibility with fans than a standard celebrity-brand pairing? Could this become a template for how Idol winners land their first major sponsorships?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Country singer Hannah Harper is having a full-circle year. Fresh off winning Season 24 of American Idol, Harper revealed on Instagram that Sargento Cheese has become the exclusive cheese sponsor of her national String Cheese Tour, a year-long deal built around family, food, and everyday moments. The partnership has real roots. Harper&#8217;s original song &#8220;String [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,18,42],"tags":[196],"class_list":["post-47807","post","type-post","status-publish","format-standard","hentry","category-country","category-music","category-sponsorships","tag-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hannah Harper Partners With Sargento for String Cheese Tour<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/hannah-harper-partners-with-sargento-for-string-cheese-tour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hannah Harper Partners With Sargento for String Cheese Tour\" \/>\n<meta property=\"og:description\" content=\"Country singer Hannah Harper is having a full-circle year. Fresh off winning Season 24 of American Idol, Harper revealed on Instagram that Sargento Cheese has become the exclusive cheese sponsor of her national String Cheese Tour, a year-long deal built around family, food, and everyday moments. The partnership has real roots. Harper&#8217;s original song &#8220;String [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/hannah-harper-partners-with-sargento-for-string-cheese-tour\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-02T04:07:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-02T04:07:32+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hannah Harper Partners With Sargento for String Cheese Tour","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/hannah-harper-partners-with-sargento-for-string-cheese-tour\/","og_locale":"en_US","og_type":"article","og_title":"Hannah Harper Partners With Sargento for String Cheese Tour","og_description":"Country singer Hannah Harper is having a full-circle year. Fresh off winning Season 24 of American Idol, Harper revealed on Instagram that Sargento Cheese has become the exclusive cheese sponsor of her national String Cheese Tour, a year-long deal built around family, food, and everyday moments. The partnership has real roots. Harper&#8217;s original song &#8220;String [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/hannah-harper-partners-with-sargento-for-string-cheese-tour\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-02T04:07:20+00:00","article_modified_time":"2026-08-02T04:07:32+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/hannah-harper-partners-with-sargento-for-string-cheese-tour\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/hannah-harper-partners-with-sargento-for-string-cheese-tour\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Hannah Harper Partners With Sargento for String Cheese Tour","datePublished":"2026-08-02T04:07:20+00:00","dateModified":"2026-08-02T04:07:32+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/hannah-harper-partners-with-sargento-for-string-cheese-tour\/"},"wordCount":442,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"keywords":["Food"],"articleSection":["Country","Music","Sponsorships"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/hannah-harper-partners-with-sargento-for-string-cheese-tour\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/hannah-harper-partners-with-sargento-for-string-cheese-tour\/","url":"https:\/\/bookingagentinfo.com\/news\/hannah-harper-partners-with-sargento-for-string-cheese-tour\/","name":"Hannah Harper Partners With Sargento for String Cheese Tour","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-02T04:07:20+00:00","dateModified":"2026-08-02T04:07:32+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/hannah-harper-partners-with-sargento-for-string-cheese-tour\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/hannah-harper-partners-with-sargento-for-string-cheese-tour\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/hannah-harper-partners-with-sargento-for-string-cheese-tour\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Hannah Harper Partners With Sargento for String Cheese Tour"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. 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