{"id":47800,"date":"2026-08-02T03:26:31","date_gmt":"2026-08-02T03:26:31","guid":{"rendered":"https:\/\/bookingagentinfo.com\/news\/?p=47800"},"modified":"2026-08-02T03:26:48","modified_gmt":"2026-08-02T03:26:48","slug":"shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign","status":"publish","type":"post","link":"https:\/\/bookingagentinfo.com\/news\/shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign\/","title":{"rendered":"Sha&#8217;Carri Richardson, Alysa Liu, Karina, and Yeat Front Nike Studio Fleece Campaign"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nike introduced its new Studio Fleece collection on July 30, 2026, tapping a roster that blends sport and pop culture: Sha&#8217;Carri Richardson, Alysa Liu, K-pop&#8217;s Karina, and rapper Yeat. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basketball standout <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/jazzy-davidson\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jazzy Davidson<\/a>, boxer Moses Itauma, and soccer siblings <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/lauren-james\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lauren<\/a> and <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/reece-james\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reece James<\/a> round out the wider campaign.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Studio Fleece | NSW | Nike\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vyjhrYmboO8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nike calls the line &#8220;the ultimate uniform for the everyday athlete.&#8221; It was shaped by insight from more than 300 women and spans hoodies, sweatshirts, sweatpants, and shorts. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both Studio Fleece and its men&#8217;s counterpart, Solo Fleece, are live now online and at select retailers, with a global launch to follow in September.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Richardson, coming off her 2023 world title and 2024 Paris Olympic medals, said in a press release that the line is &#8220;super comfortable&#8221; and &#8220;looks good, kind of like myself.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond Nike, Richardson&#8217;s recent endorsement portfolio includes Beats by Dre, Sprite (she was the brand&#8217;s first female athlete ambassador), Android, and Olay. Her Nike relationship dates to 2019 and includes a prior turn fronting the Nike x Jacquemus &#8220;Le Swoosh&#8221; campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Liu joined Nike&#8217;s athlete roster in March 2026, shortly after winning two golds at the Milano Cortina Olympics; the first American woman to take individual figure skating gold since 2002. Her other recent partnerships include Louis Vuitton, Sephora, and a Lucky Charms collaboration tied to her Olympic win. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Karina brings a different history to the project: in July 2025, she became the first K-pop idol named a Nike global ambassador, debuting the partnership in the brand&#8217;s Air Max Muse campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outside Nike, Karina serves as brand ambassador for Prada, YSL Beauty, MLB Korea, Converse Korea, and Gentle Monster. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeat&#8217;s Nike ties run through his frequent appearances alongside <a href=\"https:\/\/bookingagentinfo.com\/celebrity\/drake\/endorsements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drake<\/a>&#8216;s Nike-owned NOCTA label. He landed his first solo Nike collaboration, the Air Max Goadome boot, in October 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The star-studded format echoes a run of similarly cross-cultural 2026 Nike rollouts, including <a href=\"https:\/\/bookingagentinfo.com\/news\/caitlin-clark-debuts-new-nike-caitlin-1-colorway-at-wnba-all-star\/\" target=\"_blank\" rel=\"noreferrer noopener\">Caitlin Clark debuting her signature Caitlin 1 colorway<\/a> at the WNBA All-Star Game, <a href=\"https:\/\/bookingagentinfo.com\/news\/victor-wembanyama-partners-with-nike-atelier-for-custom-total-90-collection-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Victor Wembanyama&#8217;s custom Nike Atelier Total 90 collection<\/a>, and <a href=\"https:\/\/bookingagentinfo.com\/news\/travis-scott-unveils-cast-exclusive-nike-acg-moc-the-odyssey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Travis Scott&#8217;s Cactus Jack-exclusive Nike ACG Moc &#8220;The Odyssey&#8221;<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Takeaways<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike is clearly stretching its definition of &#8220;athlete.&#8221; Pairing a sprinter and an Olympic figure skater with a K-pop idol and a pluggnb rapper isn&#8217;t a stretch of the imagination anymore; it&#8217;s the strategy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three of the four faces here were signed within the last 13 months, which says a lot about how fast Nike now activates new talent across multiple product lines rather than waiting years to build a single campaign around them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also reflects a bigger industry pattern: sportswear brands increasingly compete for cultural relevance as much as performance credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does pairing athletes with musicians like Yeat and Karina expand Nike&#8217;s cultural reach? As K-pop idols and rappers headline sportswear campaigns, is the line between &#8220;athlete endorsement&#8221; and &#8220;celebrity endorsement&#8221; disappearing? What does Yeat&#8217;s slow build from NOCTA cameos to his own Nike collaborations suggest about how artist-brand relationships now form?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike introduced its new Studio Fleece collection on July 30, 2026, tapping a roster that blends sport and pop culture: Sha&#8217;Carri Richardson, Alysa Liu, K-pop&#8217;s Karina, and rapper Yeat. Basketball standout Jazzy Davidson, boxer Moses Itauma, and soccer siblings Lauren and Reece James round out the wider campaign. Nike calls the line &#8220;the ultimate uniform [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,11,24,18,15],"tags":[],"class_list":["post-47800","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-endorsements","category-fashion","category-music","category-sports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sha&#039;Carri Richardson, Alysa Liu, Karina, and Yeat Front Nike Studio Fleece Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookingagentinfo.com\/news\/shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sha&#039;Carri Richardson, Alysa Liu, Karina, and Yeat Front Nike Studio Fleece Campaign\" \/>\n<meta property=\"og:description\" content=\"Nike introduced its new Studio Fleece collection on July 30, 2026, tapping a roster that blends sport and pop culture: Sha&#8217;Carri Richardson, Alysa Liu, K-pop&#8217;s Karina, and rapper Yeat. Basketball standout Jazzy Davidson, boxer Moses Itauma, and soccer siblings Lauren and Reece James round out the wider campaign. Nike calls the line &#8220;the ultimate uniform [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookingagentinfo.com\/news\/shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Booking Agent Info News\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-02T03:26:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-02T03:26:48+00:00\" \/>\n<meta name=\"author\" content=\"Timeyin Mammah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EvergreenWrites\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timeyin Mammah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sha'Carri Richardson, Alysa Liu, Karina, and Yeat Front Nike Studio Fleece Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookingagentinfo.com\/news\/shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Sha'Carri Richardson, Alysa Liu, Karina, and Yeat Front Nike Studio Fleece Campaign","og_description":"Nike introduced its new Studio Fleece collection on July 30, 2026, tapping a roster that blends sport and pop culture: Sha&#8217;Carri Richardson, Alysa Liu, K-pop&#8217;s Karina, and rapper Yeat. Basketball standout Jazzy Davidson, boxer Moses Itauma, and soccer siblings Lauren and Reece James round out the wider campaign. Nike calls the line &#8220;the ultimate uniform [&hellip;]","og_url":"https:\/\/bookingagentinfo.com\/news\/shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign\/","og_site_name":"Booking Agent Info News","article_published_time":"2026-08-02T03:26:31+00:00","article_modified_time":"2026-08-02T03:26:48+00:00","author":"Timeyin Mammah","twitter_card":"summary_large_image","twitter_creator":"@EvergreenWrites","twitter_misc":{"Written by":"Timeyin Mammah","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/bookingagentinfo.com\/news\/shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign\/#article","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign\/"},"author":{"name":"Timeyin Mammah","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6"},"headline":"Sha&#8217;Carri Richardson, Alysa Liu, Karina, and Yeat Front Nike Studio Fleece Campaign","datePublished":"2026-08-02T03:26:31+00:00","dateModified":"2026-08-02T03:26:48+00:00","mainEntityOfPage":{"@id":"https:\/\/bookingagentinfo.com\/news\/shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign\/"},"wordCount":508,"commentCount":0,"publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"articleSection":["Campaigns","Endorsement Deals","Fashion","Music","Sports"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookingagentinfo.com\/news\/shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/bookingagentinfo.com\/news\/shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign\/","url":"https:\/\/bookingagentinfo.com\/news\/shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign\/","name":"Sha'Carri Richardson, Alysa Liu, Karina, and Yeat Front Nike Studio Fleece Campaign","isPartOf":{"@id":"https:\/\/bookingagentinfo.com\/news\/#website"},"datePublished":"2026-08-02T03:26:31+00:00","dateModified":"2026-08-02T03:26:48+00:00","breadcrumb":{"@id":"https:\/\/bookingagentinfo.com\/news\/shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookingagentinfo.com\/news\/shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/bookingagentinfo.com\/news\/shacarri-richardson-alysa-liu-karina-and-yeat-front-nike-studio-fleece-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bookingagentinfo.com\/news\/"},{"@type":"ListItem","position":2,"name":"Sha&#8217;Carri Richardson, Alysa Liu, Karina, and Yeat Front Nike Studio Fleece Campaign"}]},{"@type":"WebSite","@id":"https:\/\/bookingagentinfo.com\/news\/#website","url":"https:\/\/bookingagentinfo.com\/news\/","name":"Booking Agent Info News","description":"","publisher":{"@id":"https:\/\/bookingagentinfo.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookingagentinfo.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bookingagentinfo.com\/news\/#organization","name":"Booking Agent Info News","url":"https:\/\/bookingagentinfo.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","contentUrl":"https:\/\/bookingagentinfo.com\/news\/wp-content\/uploads\/2023\/10\/logo-2.png","width":396,"height":274,"caption":"Booking Agent Info News"},"image":{"@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/7f77b56ef3d8294c3f63279ba9ad5ed6","name":"Timeyin Mammah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bookingagentinfo.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5248b70a412589f5d9580574f841d56dd3a1f83644275960402105a9f8bfa498?s=96&d=mm&r=g","caption":"Timeyin Mammah"},"description":"Timeyin Mammah is a sports and entertainment writer with bylines in The Difference News, The Pointer Newspaper, Business Hallmark, and The Diplomat. Timeyin specializes in celebrity news, entertainment coverage, and sports analysis, delivering engaging stories that capture the pulse of popular culture","sameAs":["https:\/\/x.com\/EvergreenWrites"],"url":"https:\/\/bookingagentinfo.com\/news\/author\/mammahtimeyingmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/comments?post=47800"}],"version-history":[{"count":2,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47800\/revisions"}],"predecessor-version":[{"id":47802,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/posts\/47800\/revisions\/47802"}],"wp:attachment":[{"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/media?parent=47800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/categories?post=47800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookingagentinfo.com\/news\/wp-json\/wp\/v2\/tags?post=47800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}